Writing your sales manager resume means proving you can sell—starting with yourself.
From crafting your sales manager cover letter to writing a resume showcasing wins that matter, this guide breaks down exactly what hiring teams want to see.
Here’s what we’ll cover:
- ↪ 22 high-performing resumes that are winning sales managers the job in 2025
- ↪ What top recruiters look for in a sales manager application
- ↪ How to stand out in one of the most competitive roles in business
Why this resume works
- No art degree needed for an eye-catching sales manager resume.
- Don’t add distracting embellishments, but consider a modern resume template like our free Google docs templates, or add a bit of color to make your resume pop.
Why this resume works
- Use your regional sales manager resume to show your growth and progress from sales specialist to sales manager, and, finally, to regional sales manager.
- To demonstrate career progression, list your work history in reverse-chronological order.
See more regional sales manager resumes>
Why this resume works
- Your career summary is a prime place to show your personality.
- A tailored summary should include the job title found in either the sales job description or sales manager job ad, company name, and applicable skills for each resume you submit.
Why this resume works
- First impressions matter, and you should seize the earliest opportunity to impress potential recruiters. In this territory sales manager resume, the career objective sets a positive precedence by declaring what the candidate will bring.
Why this resume works
- This hotel sales manager resume presents competencies to leverage tools such as Monday.com, Hootsuite, Hostaway, and more to achieve a competitive edge, leading to customer retention and satisfaction.
Why this resume works
- The language in your senior sales manager resume can help or hinder your chances of interviewing, but don’t sweat the details—our free resume checker can guide you.
See more senior sales manager resumes>
Why this resume works
- On an auto sales manager resume, loading up on car jargon will hardly do you any favors; it might end up alienating the hiring manager, instead of showcasing how cool or seasoned you are. Our advice? Stick to simple or plain lingo when describing your career wins.
Why this resume works
- Metrics like numbers and stats can help make your corporate sales manager resume into a hefty, fact-filled page of dazzling reasons to hire you.
- Use your work experience bullet points to expound on your skills and show their application within a company.
See more corporate sales manager resumes>
Why this resume works
- Recruiters have their eyes peeled for international sales manager resumes that take the bull by the horns—someone who’s all about getting real, measurable outcomes. How about proving you’re in their league by peppering your resume with the right action verbs that showcase your initiative, leadership, and ability to drive results?
Why this resume works
- Piecing together a world-class insurance sales manager resume that can appease the hard-to-please applicant tracking system (ATS) and spur job search success often boils down to tailoring your piece to the exact job you’re after.
Why this resume works
- We get it—you can’t wait to convince a potential employer to pencil you in for the prime corner office. Yet, you can’t just waltz in and claim it. It’s about time you let your technical proficiency steal the show in your technical sales manager resume.
Why this resume works
- For your events sales manager resume, take advantage of snappy bullet lists to lay out your job experiences, a beautiful (and legible) font (think Cambria, Times New Roman, Calibri, etc.), and a larger font for the section titles.
Why this resume works
- Be choosy about your resume template when writing your internet sales manager resume.
- Since your resume is the place to demonstrate your ability to excel, take the time to check your resume for organization, flow, and potential errors.
See more internet sales manager resumes>
Why this resume works
- Cheer up! Your assistant sales manager resume doesn’t necessarily need to be filled with relevant work experience.
- Instead, you can focus on including relevant projects, interests, or hobbies on your resume if you’re just starting your career.
See more assistant sales manager resumes>
Why this resume works
- A references section will only clutter your real estate manager resume, and you don’t want recruiters thinking you’re behind the times or off the mark. But let’s say they asked for it; sure, you can slide a “references available upon request” phrase at the bottom.
Why this resume works
- For a job-winning channel sales manager resume, zero in on standard and relevant components that showcase your brightest wins and are primed to sail through any ATS with ease. But things to avoid? Let your photo top that list!
- Adding a photo not only does it make it hard for ATS to parse your resume, but it also opens the door to potential biases.
Why this resume works
- Using reverse chronological format to flaunt your consistent employment record sends the right message about your hotel groups sales manager resume.
Why this resume works
- About your B2B sales manager resume, give a little nudge to echo the job description more closely. Speaking the hiring company’s language gives them a golden reason to pick you out of the crowd. And as a bonus, it helps your resume get along better with the online bouncers that are ATS bots.
Why this resume works
- We see what you aim for—a concise sales tax manager resume to spare the recruiter from wading through pages. But swing too far toward brevity, and you could be digging your own grave.
Why this resume works
- For a business travel sales manager resume dressed to impress and earn you a one-on-one call with the recruiter, zero in on a straightforward (and professional) template that lets the relevant content steal the show.
Why this resume works
- See to it that your wireless sales manager resume hits the mark by getting creative with formatting—bolding, and underlining (or italicizing) your most remarkable accomplishments. The idea is for these accentuated phrases to catch the eye of the hiring manager straight away, not to mention they add a touch of visual flair to your document.
Why this resume works
- A beverage sales manager resume that draws attention to your proficiency in industry-relevant software says you’re on the ball, aligns with the job description, and even cranks up your credibility big time.
Related resume guides
How to Write a Sales Manager Resume
Crafting a standout sales manager resume is about proving that you’re a revenue generator, a team motivator, and a growth strategist.
Summary
Drive attention with a results-focused sales manager resume that boldly captures your leadership, strategy, and measurable sales success in a format tailored to land interviews.
Hiring managers don’t just want to know that you’ve worked in sales—they want evidence that you’ve consistently hit targets, led teams to exceed quotas, expanded market share, and developed scalable sales strategies.
Whether applying to Fortune 500 companies or dynamic startups, your resume should speak the language of ROI, leadership, and customer acquisition.
Let us walk you through every section of writing your resume—from headline to metrics, formatting to keywords—so you can confidently position yourself as the sales leader your next employer seeks.
Here we show you how to:
- Showcase measurable accomplishments
- Highlight leadership and team management skills
- Tailor your resume to the role
- Include relevant tools and tech
- Keep formatting clean and easy to scan
- Add a section for key certifications or training
What do sales managers do?
As a sales manager, you’ll wear many hats—team leader, strategist, motivator, analyst, and closer. You’re responsible for developing and implementing sales strategies, training and supervising sales teams, managing pipelines, negotiating high-value deals, setting revenue goals, and analyzing KPIs.
Your work directly influences a company’s growth. You might even be in charge of expanding into new markets, optimizing CRM usage, building incentive programs, or collaborating with marketing to drive qualified leads. This range should appear on your resume as impact-driven bullet points—not vague responsibilities.
Consider these factors when formatting your resume
Your resume layout should be clean, structured, and scannable. Make the recruiting team’s work easier by giving them what matters first. Ensure you cut out the fluff because it only hinders your chances of making it to the interview.
Remember, HR managers can only dedicate a few seconds to your application, and you had better make each second count. Don’t beat around the bush about your qualifications: be direct, confident, and convincing.
Use a simple professional format, stay within a page, reflect what the job posting demands, and don’t decorate anything.
Pro tip: Tools like the LinkedIn resume builder can help guide formatting best practices.
Identify and use keywords from the job posting
Most companies use ATS (Applicant Tracking Systems) to screen resumes. You must use relevant keywords pulled directly from the job posting to pass through. Paste the job description into a resume parser or keyword analyzer to extract common terms. Then, mirror that language in your resume—but only when it genuinely applies.
These may include terms like:
- Territory management
- Lead conversion rate
- CRM optimization
- Strategic sales forecasting
- B2B sales pipeline
Present clear and accurate contact information
From the start, let the recruiters know who you are. It matters to know your name, the job title you’re going for, where you’re from, an email, and a phone number to use if you make a strong case worthy consideration.
Put the header and contact details at the topmost part of your resume. Use a relatively bigger font size and some color to stand out. Ensure everything you share is accurate and professional. It helps to go over the information just in case you got a little bit wrong.
Demonstrate impact from relevant work experiences
This section is the heart of your resume. Avoid listing duties—focus on measurable achievements. Use strong action verbs and always include numbers.
From your most recent and relevant work experience, generate 3-4 impactful bullet points for each entry. Include your employer’s name, title, years worked, and location.
You must use numbers, skills, and an impact-driven strategy to get attention.
Example
✅Increased B2B sales by 48% in 12 months using Salesforce and Outreach.io, adding $2.1M revenue
✅Led 12 reps to hit 125%+ quota for 3 quarters with coaching and Gong.io insights
✅Cut sales cycle from 42 to 28 days and boosted close rate by 32% by optimizing pipeline with HubSpot
How to write a sales manager resume with no professional experience
New to the role? You aren’t the first, and those before you also got a job by demonstrating potential and the willingness to learn on the job.
Identify your accomplishments from your pool of internships, projects, charity work, college leadership, and extracurriculars. Pair them with skills you acquired and your direct input. That’s one great way to show potential and have a future employer ignore your lack of experience and envision the long-term value you possess.
Example of projects for an assistant sales manager resume
Stand out with sales manager skills
While excellent communication is critical to your success as a sales manager, you’ve not climbed up the ladder by talking your way out of responsibilities. Do you know what the recruitment team wants from you? To showcase skills that place you at the steering wheel of leading, exceeding sales targets, streamlining processes, cutting costs, and increasing revenue.
To achieve these impressive outcomes, you must define your technical and soft competencies. Your resume must strongly mention tools, software, leadership, problem-solving, KPI tracking, and planning.
To get out of the average pool of applicants, distinguish yourself using skills to get work done and prove you know your craft.
Skills for a sales manager resume:
Include education and certifications
Even if sales is your battlefield, your education and training matter—especially if you hold certifications that strengthen your leadership or industry credibility.
For education:
- List your highest degree first
- Include the degree name, school, and graduation year
- Mention relevant coursework or achievements if recent
For Certifications, include the ones recognized in the specific industry you’re joining. These credentials speak more than just explaining yourself to employers: they show dedication, resilience, and a winning mentality.
Customize your sales manager resume to the job
Every marketing campaign calls for a different approach, and you’re good at tailoring what you do to match the requirements. However, before working out a strategy, you do lots of research to make sure it ticks all the boxes. When making your resume for a sales manager role, follow that same approach and check out the job description first.
Here’s what many companies look for in a sales manager. Use these job responsibilities as your guide to scoring more interviews!
- Build and execute sales plans to grow and develop new products
- Develop business strategies, including marketing programs, customer relations, and retail campaigns
- Cooperate with product managers across multiple locations to streamline marketing strategies and pricing
- Create sales projections by liaising with the data analysis team and the marketing director
- Analyze competition and prepare detailed reports, identifying potential areas for improvement
- Oversee recruitment, management, and onboarding of new members of the sales team
Key takeaways
Don’t forget to:
- Show measurable sales results
- Focus on impact over responsibilities in your experience section
- Use keywords and formatting to pass through ATS filters
- Highlight a blend of technical sales skills and leadership abilities
- Always tailor your resume to each job using tools like a resume parser and a resume-to-job-description match
Sales Manager Resume FAQs
From the job ad, find and use the required skills and achievements. Then draft a strong summary that positions you as a leader in the sales space. Follow with impactful achievements and the skills you used. Those things should have recruiters listening to what you have to say.
Key things to have on your sales manager resume are a header with personal and contact information, a profile of qualifications, relevant skills and accomplishments from past work, education, and certifications. Anything else that doesn’t add value to your chances doesn’t belong here.
Highlight CRM proficiency, sales forecasting, leadership, pipeline management, negotiation, and strategic planning—especially those directly mentioned in the job posting. Use them in your bullet points to showcase your proficiency in each of them.
by Stephen Greet
Stephen is the co-founder and CEO of BeamJobs. Frustrated with the challenges he'd faced in his own job search, he left the corporate world to start BeamJobs with his brother. Drawing on firsthand experience with hiring and getting hired as technical talent, he started BeamJobs in 2020 to help qualified job seekers land interviews with less stress. Since then, more than 3 million people have built their resumes and cover letters on BeamJobs. Stephen's insights have been featured in notable outlets, such as Fast Company, Business Insider, Yahoo Finance, MIT, and Zapier.
