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3 Sales Job Description Samples & Tips Created for 2022

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Stephen Greet, Co-founder

March 20, 2022

Salespeople get a bad reputation—think of used car salesmen—but they are perhaps the most important employees in a company besides the CEO. Even if you snagged the best graphic designer or accountant, your company would sink if you didn't sell your product or service. In the words of Henry Ford, "nothing happens until someone sells something." 

Excellent salespeople are driven, creative thinkers who can interpret complex data and communicate ideas in plain language to any audience. They know the company inside and out and what consumers want.

The best salespeople set goals and achieve them consistently with the help of research. But great salespeople know their most important asset is their integrity; they genuinely believe in their product, their job, and will treat others honestly.

It's a scary prospect to have to "sell" your organization's salesperson role to the best candidate, so that's where BeamJobs steps in. We provide guidance and advice so you can hire the best salesperson possible. 

Sales Manager Job Description Example

Job details: Bienvenue! We want to instill a love of languages in everyone, but we can't do that without a fantastiske sales team! We're Silba, a language-learning software for English-speaking teachers and educators. Now based in Los Angeles, California, what began as a classroom aid for learning Japanese turned into a platform for teaching over 30 different languages to thousands of users.

Our new sales manager will be a creative team leader who can conceptualize ideas that lead us toward success. They will drive initiatives and act as a customer liaison to mediate any issues. They will work with marketing, production, executives, stakeholders, and our sales team to ensure Silba's reach is thriving in the market. Overall, they'll be our man on the ground to spread Silba far and wide!

Responsibilities

  • Assist and collaborate with sales team to meet bi-annual sales goals
  • Learn the ins and outs of Silba for demonstration and training
  • Demonstrate Silba's capabilities and answer questions
  • Test other language learning aids, including Duolingo, Rosetta Stone, and Babbel
  • Conduct market research regarding the science of learning a language, market trends, and customer satisfaction with other language learning services 
  • Monitor progress toward KPIs and evaluate team performance
  • Evaluate sales tactics for effectiveness and overall customer engagement
  • Generate new sales initiatives and SOPs to drive strategy for the sales team
  • Establish trustworthy and long-lasting relationships with all clients
  • Create monthly progress reports and presentations to present to the executive board and stakeholders

Qualifications

  • Bachelor's degree in Marketing, Business Management, or Business Administration
  • Minimum 5 years sales experience, preferably in education technology
  • Minimum 3 years of sales leadership experience 
  • Hubspot certifications including Inbound sales, frictionless sales, and sales software
  • Proficient with Microsoft Office Suite
  • Must be willing to travel nationally and abroad (namely our offices in the U.K. and Canada)
  • Excellent written and verbal communication skills, including strong negotiation skills
  • Data-driven self-starter
  • Passion for languages required (we have weekly Vocabulary Bowls!)

Benefits

  • Salary: $67–138k
  • Health, dental, vision, and disability insurance
  • 401(k) matching
  • Paid time off
  • Parental leave
  • Research competitions and incentives (our Vocab Bowls are legendary)

About the company: Moikka! That's "hello" in Finnish! We're Silba, the revolutionary tool for English speakers to learn a new language. Our goal is to make learning another language easy, fun, and immersive. We hope to eventually offer our services around the globe to speakers of any language so everyone can benefit. 

Silba provides the best resources for beginners to advanced learners. We have lesson plans, minigames, and weekly online conversation tables with native speakers. But we know the best way to learn is through culture.

So have your students sing along to your favorite K-pop tunes to practice Korean slang, watch the latest Bollywood movie to learn Hindi subject-verb agreement, or read a recent news article in Arabic. If you want to take your learning even further, we offer referral services to help you find the best language tutors from across the globe. Join Silba today to become biegły in your target language (That's Polish for "fluent").

Digital Sales Representative Job Description Example

Job details: Advunara is an independent video game company that seeks to make the ordinary extraordinary. Our games Normacity and Return to Normacity take fantasy elements and weave them into urban life. While we're proud of our amazing stories, our top goal is to make ordinary life feel magical and instill a sense of wonder. 

Our sales representative position will be in charge of helping customers see the wonder and magic with Advunara. They'll guide customers and maintain relationships to keep customers happy and revenue flowing. Apply today if you love making people happy and being part of the video game community!

And if for some reason, you can't join us in our Oregon office, we can tailor this position to be fully remote—although we'd love to have you join our weekly Smash Bros tournaments!

Responsibilities

  • Utilize sales and marketing knowledge to build a strong pipeline through multi-channel communication
  • Sell and advertise Advunara games and products from our sponsors (like Alienware)
  • Advocate for Advunara's mission and goals to new and existing customers (be our cheerleader)
  • Maintain relationships with existing customers through consistent communication and social media engagement
  • Answer customer questions and direct them to the Advunara website and blog
  • Keep meticulous sales accounts and track customer details, updating frequently
  • Conduct market research to determine trends in the video game market
  • Develop bi-annual business plans to increase revenue through strategic sales initiatives
  • Track sales metrics and KPIs for progress toward annual goals
  • Work with our marketing department, production team, and management to generate content for promotional purposes

Qualifications

  • Associate's degree in Finance, Marketing, or Business (Bachelor's preferred)
  • Minimum 2 years sales experience 
  • Proficient experience with Leadfeeder (or willingness to learn)
  • Intermediate knowledge of Salesforce
  • Intermediate knowledge of M.S. Office Suite, especially Outlook and Word
  • Expert knowledge of Microsoft Teams
  • Strong verbal and written communication skills
  • Self-motivated with excellent prioritization/time management skills
  • Passion for video games is a must!

Benefits

  • Competitive salary ranging from $53 to 117k + uncapped commissions
  • Medical, vision, and dental insurance
  • 401(k) matching
  • Paid time off
  • Discounts on Advunara video games
  • Discounts at video game retailers including Steam and GameStop
  • Weekly gaming competitions (we dare you to beat Brett at Mario Kart)

About the company: Advunara was founded by three computer science geeks who wanted to create video games with a purpose. Our founders, Brett, Koya, and Rajiv, dreamed of making video games that turned normal life into something beautiful. With heavy influence from Studio Ghibli and Nintendo, they sought to make adventure fantasy games that were nostalgic and modern, with themes of family and loving the life you have, no matter where you are. Thus, Normacity and Return to Normacity were born. 

Since our start in 2018, we've outgrown Koya's basement and now have our own building in Ashland, Oregon. If we're not working on creating the next greatest fantasy game, we're likely gearing up for competitions, reaching out to gamers, or playing Smash Bros. Stop by to say "hi" or give Normacity a try!

Sales Consultant Job Description Example

Job details: Leiden Floral Farm is the one-stop-shop for all your flower needs. Whether you'd like daisies or daffodils, orchids, or oxalis, we have you covered. We grow a huge variety of flowers on site (over 150 varieties), and if we don't grow it, we can get it from one of the many farms that have partnered with us. If you need flowers for an event or special occasion, or if you'd prefer gardening supplies and advice, we're here to help! 

We are looking for a sales consultant to help us exceed our sales goals, drive customer engagement, and build better relationships. We're seeking someone passionate about helping others and bringing them joy through Leiden Floral Farm products and services.

Responsibilities

  • Train sales representatives in modern, effective sales practices
  • Develop sales procedures consistent with Leiden Floral Farm brand 
  • Collaborate with employees and executives to grow knowledge of our brand, our history, and our products & services
  • Develop and maintain relationships with new and existing customers through social media, email, and in-person interactions
  • Identify customer needs and offer information to fulfill that need
  • Create a promotional calendar with monthly events to encourage sales and customer engagement
  • Assist customers with purchases, including answering questions and addressing complaints in person, by email, or phone
  • Develop an online follow-up system to check in with customers after their experience with Leiden Floral Farm
  • Analyze sales analytics and chart a course for future sales initiatives 
  • Present monthly sales reports to executives and employees

Qualifications

  • Bachelor's degree in Business Administration, Management, Marketing, or similar field
  • Minimum 2 years sales experience, preferably in retail
  • Intermediate experience with SalesForce
  • Intermediate experience with Microsoft Office Suite
  • Proficient using Microsoft Teams (or willingness to learn on the job)
  • Excellent time management skills
  • Strong verbal and interpersonal communication skills
  • Organized and self-motivated
  • Friendly and joyful disposition
  • Must be able to work around flowers, plants, dust, and dirt consistently

Benefits

  • $64–103k annual salary based on experience and qualifications
  • Medical, dental, and vision insurance
  • 401(k)
  • Paid holidays
  • Parental leave
  • Remote work options
  • Discounts on Leiden merchandise (and as many flowers as you can hold)

About the company: When you visit Frankenmuth, MI, peer off into the distance—those rows and rows of pretty buds mark Leiden Flower Farms, the most stunning and healthiest floral farm in the Midwest! We believe in the power of nature and the simple joy of beauty.

We also believe that our purpose lies beyond just growing pretty flowers; we want to brighten people's day with our product, our attention to detail, and compassionate care.

When it comes to our flowers, we propose that the earth is our medium and the flowers our product, so we use only all-natural and organic means to grow our flowers. From roses to ranunculus, or foxglove to freesia, we can get it for you from among the 168 species on our farm, or we can call our floral farm neighbors to provide it at a discounted cost.

If you need flowers, gardening advice, or just a pretty place for your next family outing, visit Leiden Flower Farms to stop and smell the roses!

How to Write a Compelling Sales Job Description

Picture this: you're on a wealthy executive team, watching a pitch for a new kitchen product. The salesperson is rambling, and all you've figured out from their lengthy speech is that they have a product. You don't know what they want from you, and the speaker is vague whenever you ask questions. 

Similarly, many job descriptions are vague, confusing, and either terribly long or shockingly short. Unfortunately, this scenario plays out far too often for job description readers. BeamJobs provides this guide to help you create a better job description that resonates with your audience and moves them to apply.

Sell it right from the start

Salespeople know that time is of the essence, so rambling off your company's history or benefits at the beginning is a poor choice. What should the future salesperson know right away? Lead with the basics of who you work for and who you'll be hiring.

Good salespeople care about their customers and their time, so you need to care about your applicants and tell them only what they need to know. 

You also need to address why you're hiring. Yes, you need a new salesperson. But why? Is there a gap in customers' understanding of the company's products? Are you looking to increase your customer retention rate? Your new hire should know exactly their role from day one.

Strategize concepts and write for your audience

Writing a great job description is like making a winning sales pitch: you need to strategize. Namely, that means keeping your audience in mind. What do applicants need to apply?

You already know to include why you're hiring and who you are, but what else do you need to include? Our outline can help with general topics, but you'll have to decide the details. 

Test out ideas, replace content, and start anew if you must. Look at other job descriptions and see what works and what doesn't (You've already seen three good examples in this guide). Once you're happy with your overall concept, fill in details until it's complete.

Analyze your sales job description

Your structure is perfect, and all your content is done. Most would say it's time to call it a day, but salespeople know nothing is perfect the first time around. Go through your job description and cut anything irrelevant, vague, or hyperbolic. Applicants can detect lies from fancy language a mile away, so make sure you're using plain and truthful language.

On that note, you should take a long look at your tone. You need to be honest, but you also need to be interesting. While your job description may be technically correct and beautifully formatted, it won't convince salespeople to join you if it's dull and dry. 

One of the best ways to get a read on tone is to share your job description with others for feedback. (Bonus points if you can get some salespeople to read it). Take a break, and let your coworkers help you with constructive criticism. 

Proofread for perfection

Then comes the hard part—taking constructive criticism. It's hard to have others critique your work, but salespeople face rejection every day. Steel yourself to the comments and make the recommended edits for content, clarity, tone, and flow. If it starts feeling too painful, remember—this is all for the applicants, and it will be worth it. 

Once you've strategized, written, revised, and perhaps revised again, all that's left to do is adjust your formatting. Take a look at each draft to make sure the formatting translates well, avoiding weird spacing, overabundance (or lack) of white space, or excessive underlining of the text. Then hit submit, and sooner than you can say "sold!" you'll be thumbing through a big stack of sales resumes.

Start with an outline of your sales job description

With so much information to include, writing a job description can feel as intimidating as pitching a product on Shark Tank. Follow this outline to have everything you need and nothing you don't so you can perfectly market your job to the best applicants.

Job details: This is the pitch for the job where you give the necessary information for the applicant to decide whether or not to keep reading. If they have to read your full job description to discover you need a sales director, you need to rewrite this section. Cover the three main things: the type of job, your organization, and why you're hiring.

What you'll be doing/Roles/Responsibilities/Requirements: It's shocking how many sales job descriptions lack a requirements section since this is where you tell the applicant what their job will entail. Although sales jobs frequently share similarities, each position has unique tasks, so you need to include this section to show how this position is different from other roles. 

On the note of being specific, make sure you are clear with each point. If the responsibilities are too vague, applicants may not apply out of confusion or fear of being underqualified. 

Examples:

  • Utilize sales and marketing knowledge to build a strong pipeline through multi-channel communication
  • Monitor progress toward sales KPIs and evaluate team performance
  • Identify customer needs and offer information to fulfill that need
  • Present monthly sales reports to executives and employees

Qualifications: This is the second most important section in your job description. Applicants need to know exactly what's required to do the job, so they only apply for jobs they're qualified to do. However, this doesn't mean you should list every qualification you can imagine for your position; that can scare away applicants. The best course is to balance what's essential to do the job and what can be learned through training. 

Examples:

  1. Associate's degree in Finance, Marketing, or Business (Bachelor's preferred)
  2. Minimum 5 years sales experience, preferably in education technology
  3. Intermediate experience with SalesForce and Microsoft Office Suite
  4. Organized and self-motivated

Benefits: This is where you should sell why applicants should work for your company. Although this section lists company perks, you'll also want to list a salary range. This lets job seekers know more or less how they'll be compensated, which promotes transparency. However, there's a reason this section is listed so low—this is not the most important, so it should be detailed later.

About the company: Salespeople need to know about the product, but they also benefit from knowing about the company. Although It can be tempting to go on about your company and accomplishments, remember to whom you're selling; does the applicant need to know about your company's lengthy history and list of credentials? Avoid waxing poetic for paragraphs and paragraphs. Be creative, concise, and introduce some of the company's personality.

The roles and functions of salespeople

Sales blends into marketing and customer service, so salespeople must be the best in both worlds while keeping sales at the forefront of their position. Since the public tends to be wary of salespeople and sales professionals are aware of their reputation, they must prove they and their company are trustworthy. It's a big job that involves many roles, but a good salesperson is up to the task.

Here are some common functions of excellent salespeople. One salesperson may not fulfill all of these roles, but they likely will face more than one on any given day. 

Communicator

  • Salespeople convince buyers to buy a service or product, so it stands to reason they must be excellent communicators. When it comes to negotiation and friendly discourse, salespeople are the best in the business world. They also know how to address concerns and complaints professionally and without fuss. 
    • Establish professional and friendly rapport with all customers, informing them of the benefits and drawbacks of relevant purchases, answering customer questions, and addressing/ solving complaints regarding products or services. 
    • Present monthly sales reports to executives and stakeholders, train new sales representatives and collaborate with other departments (such as marketing) to coordinate sales goals.
    • This role will require strong interpersonal and verbal communication skills, excellent active listening abilities, and an amiable demeanor.

Relationship Manager

  • Like customer service, salespeople are masters of developing and maintaining good relationships. They know that trust, honesty, and kindness will earn more customer loyalty and continued purchases. The best salespeople genuinely want to help others and provide quality service, which means they need to form solid relationships.
    • Provide quality customer service with a relaxed and welcoming demeanor, including answering customer questions and resolving complaints. Will also be required to cold call customers, interact via social media, and follow up after purchases.
    • This role will require strong interpersonal communication skills and a friendly, open personality. Must show active listening skills and a driven attitude with a good sense of humor.

Researchers

  • Salespeople make it look easy, but there's a lot of research behind making a tough sale. It's up to the salesperson to research the best practices and methods for helping customers and increasing revenue. 
    • Conduct market research, including in-person customer interactions and social media discovery, to determine current sales techniques and procedures, including social media trends. Must then analyze current sales metrics and develop new initiatives to boost sales and drive improved KPIs.
    • This role will require superb time management, organization, written communication, and creative, critical thinking skills.

Informant

  • Salespeople know their company's products and services inside and out. They also gather information from customers to inform future business decisions, making them the ultimate liaison. If you don't know the product, how are you supposed to sell it? 
    • Collaborate with employees and executives to  learn the company brand, research the company's products and services, and communicate with customers to identify their concerns and answer questions to help them make an informed decision. Must then share customer information with relevant employees and suggest changes for improvement.
    • This role will require strong verbal communication skills, excellent organization, time management skills, and a driven, self-starter personality who can work equally well independently or on a team.

Recruiter

  • Although it may not be the word's traditional meaning, salespeople recruit new customers to establish a stronger sales pipeline. There's even a sales position (called a prospector) whose sole job is to gain customers! It's a big part of a salesperson's role, so your new hire should excel in this skill.
    • Cold call customers, email listed subscribers, and message prospects on social media. Will then establish a friendly rapport and engage customers in discussion regarding company products and services. Must be sensitive about when to continue or end conversations to ensure customer satisfaction. 
    • This role will require excellent interpersonal communication skills, solid negotiation ability, and high emotional intelligence.

Problem-solver

  • Sometimes customers can't buy the product or service due to obstacles; the salesperson's goal is to remove as many of those roadblocks as possible. The University of Minnesota's article lists numerous inspiring stories showing salespeople solving problems and eventually bringing their company another customer. 
    • Identify customers' needs and present solutions to their problems using the company's products or services. If the company's products/services will not solve the customer's problem, strive to find a solution that will result in a sale using all company resources at your disposal.
    • This role will require expert verbal communication skills, negotiation abilities, and critical thinking skills.