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3 Product Manager Cover Letter Samples & Guide for 2022

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Stephen Greet, Co-founder

April 14, 2022

Product managers wear many hats, handling anything that comes up during a product’s life cycle. Primarily, you ensure that a company’s products fall elegantly in line with its goals, mission statements, and strategies.

Strong management skills like effective communication, task organization, and collaboration will come into play as you navigate your role. Analytics, quality assurance, and leadership abilities are also core to a good product manager’s skill set. After all, you bridge the gaps between many departments and specialists to handle every aspect of production with finesse.

You'll have to communicate your value to potential employers, and that doesn’t just mean building a jaw-dropping product manager resume—you'll have to wow recruiters with your cover letter as well. We know: hardly anyone looks forward to writing cover letters, but we’ll help simplify the process for you with these three examples and handy tips for reference!

Product Manager Cover Letter Example

Download and edit in Microsoft Word.
Edit in Google Docs (choose "File" and "Make a copy").
Edit in block business letter format (choose “File” and “Make a copy”).

Product manager cover letter with blue contact header

Why this cover letter works

  •  HandStand’s job description specifically mentions product design leadership, so Angie readily describes how she guided production teams to success with departmental collaboration and well-communicated strategies.
    • Do your homework, and it will show! Angie opens with a line mirroring the job description about rolling up her sleeves and working hard, showing that she’s put effort into her application.
  • HandStand’s “About Us” page emphasizes innovation and creativity, so Angie leverages her history to show well-rounded capabilities and an eagerness to create new things.
    • To connect your skills and abilities to the company, visit their website, look through their blog, or try to find some outside articles about the company that will help you understand their vision and goals. 
    • Based on the product manager job description and the fruits of your research, try to identify the company's most pressing challenges and address them in your product manager cover letter. 

Technical Product Manager Cover Letter Example

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Edit in Google Docs (choose "File" and "Make a copy").
Edit in block business letter format (choose “File” and “Make a copy”).

Technical product manager cover letter

Why this cover letter works

  • Verizon’s job description specifically mentions wanting a “servant-leader” who will reinforce the “voice of the product,” so William opens with a strong line to show his interest and investment in the company’s goals. He then offers examples of key abilities that he’ll use to help Verizon realize those goals.
    • Connect with the company immediately—demonstrating an understanding of their needs, which is your best bet when you’re applying to work for a company more corporate in nature. 
  • Verizon wants someone who can use technical skills to unite a team and “transform” the technical product manager role, so William emphasizes how his soft and technical skills complement each other; then, he reflects Verizon’s phrasing in his technical product manager’s concluding paragraph.
    • Seek out the company’s most important challenges by examining the product manager job description and researching the company online. 

Senior Product Manager Cover Letter Example

Download and edit in Microsoft Word.
Edit in Google Docs (choose "File" and "Make a copy").
Edit in block business letter format (choose “File” and “Make a copy”).

Senior product manager cover letter with black contact header

Why this cover letter works

  • Since IXL's "About Us" page emphasizes a commitment to motivating struggling students, Tracy opens her senior product manager cover letter with how IXL has supplemented her children's education—underscoring a personal connection to the role others won’t have.
    • If you research the company, you can uncover precisely what they want in a senior product manager as well as their overall company objectives. All this information is potential material for a great intro!
    • Remember to connect with the company right away by showing your interest instead of simply stating it.
  • IXL is focused on creating analytics tools for teachers alongside a dashboard project, so Tracy connects her history and skills to both. She pulls examples from past work to show how she’s uniquely qualified to fill this exact role.
    • Look at the senior product manager’s job description and your research to get a glimpse into the company’s current obstacles and focal points so you can reference them. 

Edit a Matching Product Manager Resume

Whether you want to edit a Google Docs resume template, a Word resume template, or one of our interactive resume templates like this one, we're sure you'll make a resume just as awesome as your cover letter. 

matching-senior-product-manager-resume

The Life Cycle of Your Product Manager Cover Letter

Before you start writing, strategize on how to take your letter to the next level. Looking beyond the job description for more information on the company will help you tailor your cover letter effectively. Finally, revising and editing the tone of your cover letter will only highlight what a great candidate you are! 

Strategy 1: Research the role

Most cover letters out there are disappointingly generic. Since you want to grab your potential employer’s attention, the last thing you want is for your cover letter to blend in with the rest! One of the most important steps you can take toward success is to tailor your cover letter to the exact company where you’re applying to work as a product manager.

Dive in by carefully re-reading the product manager job description, scanning for useful keywords that you can reflect in your letter. Research the organization—especially company values and objectives that you could tie in with your history as a product manager.

For instance, what product life cycles have you overseen that relate to the job description? Do you have extensive experience working with a particular department they seek to improve? Answer specific calls from the job description and company goals that you find during your research to tailor your cover letter strategically and polish up an outstanding final piece! 

Strategy 2: Narrow your focus

Many hopeful applicants make the common error of simply repeating the contents of their product manager resumes but in a more conversational tone. Don’t make this mistake: Your cover letter is a spotlight to more fully reflect your greatest accomplishments in alignment with details from the job description.

Your product manager resume is engineered to save space and concisely delineate your achievements, experience, and background in bullet points. But your cover letter should provide supplementary examples of how you’ve gone a step further to make a positive impact.

Did you unify your previous company’s production team to improve project efficiency? Make sure you discuss it if you’re applying to a company that emphasizes collaboration as a value. Try describing how you led a well-strategized production plan that tackled the same areas mentioned in the job description. Or, maybe you used your Google Analytics prowess to create a new quality assurance strategy that the company still uses today.

Strategy 3: Refine your tone

Remember your cover letter isn’t a one-and-done task. You’ll need to refine and polish it to ensure you’re using the ideal nuances and presenting yourself as an excellent product manager candidate.

For starters, glance back at our cover letter examples and notice how they cover plenty of information without dragging. Your letter should be no longer than one page (shorter is better), and it'll take several revisions to pare down all your management abilities and technical skills to only the finest essentials. Make sure you proofread for errors, too!

The tone of your cover letter is also highly important. If you’re applying to an ed-tech startup that needs a strong product manager, your tone should be confident yet personable. Use active words like “coordinated,” “led,” “developed,” and “managed.” On the other hand, if you’re applying to work for a long-established company, employers may appreciate efficiency, professionalism, and formalities (like avoiding informal contractions). Ultimately, you make the judgment call, basing it on the company history, goals, and overall vibes. 

Go through as many rounds of editing and revision as it takes to perfect your product manager cover letter; it can take time. If you can’t put your finger on why something sounds off, take a break and come back with fresh eyes. It'll be worth it!

Grow and mature your product manager cover letter with an outline

It can be tricky to figure out where to start on your cover letter—that blank page can feel overwhelming! Outlining your cover letter is a great way to make your task seem more manageable and to make sure you hit all the high points. 

Let’s go over an outline with good examples from the three product manager cover letters you just read, so you can get a feel for how to break things down.  

Your contact info: State your name, phone number, street address, and email address (if you’re using a templated cover letter). For a business block letter you build in Word or Google, your name need only be in your signature.  

Formatting: Just as you must determine the best resume format to use, you’ll need to decide the format you want to use for your cover letter. Using a template is simple, but if you use a block format, leave your name out of your address.  

Date: Use the exact date you submit your application materials. 

Formatting: Write out the full date instead of shortening it. 

Example:

Tracy correctly wrote April 15, 2022, instead of 03/21/22. 

Inside address: This is the address of the person you’re writing to: include their name, their company and position, and their address. 

Formatting: Put each part of the inside address on a new line. Double-space before typing your greeting.

Example:

Paul Lee
IXL Learning Hiring Manager
777 Mariners Island Blvd #600
San Mateo, CA 94404 

Greeting: Your greeting, or salutation, should make that invaluable good impression by avoiding vague, tired phrases like “Dear Hiring Manager.” Address the person directly instead!

Formatting: Applying to work in a place that values individual creativity and innovation? Using a comma after the greeting may be your best bet. Think you’ll be wearing business attire on a day-to-day basis? A colon will suit you better.

Example:

Dear Mr. Hoffman,
Dear Mr. Lee:

Body: Your product manager cover letter should contain three or four body paragraphs that show your interest, qualifications, and an enthusiastic call to action.

Opening paragraph: Remember—generic cover letters usually get tossed! Get your foot in the door by making a connection with the company. 

Bad: HandStand is a great company. I have lots of skills that would do well there.

Why? Product managers can’t sound this bored already! Why would a great company hire someone who provides no examples of their skills or demonstration of interest? 

Good: When a former employer purchased your pieceless puzzle mousepads several years ago, I was intrigued by HandStand's innovative ideas. Now, with my successful history of product design leadership, coordination, and KPI tracking, I am ready to roll up my sleeves and work side by side with your sales and marketing teams. My versatile talents and background empower me to optimize every aspect of the life cycle to develop unique, creative, and quality products for the world’s top brands, which will only bolster HandStand's remarkable brand reputation.

Why? Angie leads with a relevant anecdote that establishes a personal connection with the company, mirrors language from the job description, and immediately follows up with an overview of how her skills tie in with the company’s vision.

Paragraphs 2-3: It’s time to substantiate your opening claims! How can you enhance this specific product management role? 

Each paragraph should focus on a clear accomplishment, so you can provide details. Stick with metrics that center around each paragraph’s theme: 

I’m excited to dive into your upcoming teacher dashboard and analytics projects and have always thrived in the challenges of analyzing KPI failures and translating vast amounts of data into usable improvement strategies so that my cross-functional teams could take action. After collaborating with several departments at Outschool, I optimized a SaaS product to improve task and milestone organization that scaled to over 100K users and boosted customer satisfaction rates by 19 percent.

Closing paragraph: Summarize how the qualifications and values in your cover letter offer what the company needs in a product manager. End with an enthusiastic ask that encourages further communication. 

Bad: My skills make me a good fit for your product manager role. Let me know if you need more info.

Why? Kudos to the recruiter for not nodding off! The ask is also informal, flavorless, lazy—and, dare we say it—rude.

Good: My ability to think outside the box will enable me to oversee any project from inception to completion, no matter how unconventional. I am eager to apply my experience in SaaS, KPI monitoring, and stakeholder management to revolutionize product development and analytics for teachers implementing IXL Learning. I can also provide overarching guidance and help all team members surpass each new, exciting goal. Please reach out to me with any questions as I would love to show you how I can boost team efficiency and student motivation.

Why? Tracy addresses requirement details from the job description, such as thinking outside the box and approaching things differently. She also aligns her experience and abilities with company goals—specifically, improved student motivation—and ends with a courteous and personable call to action.

Formatting: Single-space throughout your letter, but double-space between paragraphs for readability and organization.

Signature: If you didn’t thank the reader in your closing paragraph, do so here. Always use professional wording and your real name.

Example: 

With sincere thanks,

Angie Jones

Formatting: If you’re offering hard copies of your cover letter, leave room to sign in black or blue ink by quadruple-spacing after the closing phrase and before your name. 

Enclosure(s): This important detail points out your other materials like recommendation letters and (of course!) your product manager resume.

Example:

Enclosures: 
Resume
Application

Formatting: Use “enclosure” versus “enclosures” correctly, depending on how many attachments you’re including. 

Next Phase for Your Product Management Job Hunt

Now that you’ve learned the ins and outs of product manager cover letters, you’re more than ready to start your own! Your cover letter is your golden ticket to showing recruiters what an asset you’ll be, so remember to take your time with it.

And remember, while this guide gives you everything you need to see your cover letter through to the end, you can find a wealth of other resources on our site. Finishing your cover letter is a great motivator to revisit and check your resume, too (or you can start from scratch with a product manager resume example like this one).

matching-product-manager-resume

Check out our tools, templates, and tips for your resume to put your best foot forward during your job hunt. With a little help from us, your job application materials will be top-notch quality, so every potential employer envisions how you’ll oversee the product life cycle seamlessly and successfully.