3 Product Manager Job Description Examples for 2022

Stephen Greet Stephen Greet August 28, 2022

Product management is a critical role within any company. A great product manager ensures that the company’s products support the overall strategy and goals. They are responsible for delivering a product to the target market that is not only differentiated and addresses a customer need but can be supplied within a viable and profitable business model.

The product manager oversees a product throughout its lifecycle from ideation to end-of-life. They are integral to all the processes and functions that are required to support a product. Product managers must have exceptional communication and collaboration skills because they have to coordinate and facilitate activities with many groups and specialists such as designers, developers, quality assurance, supply chain, operations, manufacturing, engineers, product marketing managers, project managers, sales professionals, and many others.

Finding the best product manager for your product is a tall order, but BeamJobs is here to help. We have great examples and advice on how to create excellent job descriptions, so you can attract and hire the right people.

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Product Manager Job Description Example

Product manager being creative on blue laptop

Job details

Mobile & Media Masters is an up-and-coming mobile app and media development company that is looking for someone to make an immediate impact by jumping in to enable the creation of a brand-new app for our already rapidly growing audience. The product manager (mobile) is perfect for someone with a passion for building convenient and helpful products and developing and continuously improving user interfaces and new content to generate and expand a highly engaged user base.

What you’ll be doing

The mission of this role is to create exceptional mobile products that attract and grow an established audience.

  • Lead the build of new mobile apps for our customers by coordinating with designers, developers, and our internal team.
  • Oversee the product creation processes from helping determine what functionalities to create, coordinating with developers, and staging new versions for distribution.
  • Author technical specifications for developers on the build of new features, and maintain internal documentation of product releases.
  • Responsible for developing features, functionality, and integrations that drive organic growth to our apps and digital properties.
  • Increase user retention rate across our apps by understanding our audience and developing new features to maximize user engagement.
  • Monitor, react to, and grow important audience KPIs such as daily user retention, time on site, RPC, and organic traffic.

Benefits

We offer a competitive compensation plan with salary and bonus, health insurance, 401(k), option plan, and unlimited vacation policy.

  • Job type: full-time
  • Salary: $110,000.00 to $130,000.00/year
  • Additional compensation: bonuses
  • Other: dental insurance, vision insurance, retirement plan

Qualifications

  • Bachelor’s degree
  • Experience: product management 2 years+ (preferred)
  • Strong experience managing mobile iOS app products (Android is a plus)
  • A keen eye for UI/UX design and ability to collaborate with designers and developers
  • Highly organized and detail-oriented
  • Data analysis: excellent knowledge of Google Analytics and web-based KPIs
  • Ability to keep the big picture in mind while managing detailed tasks
  • Experience working in both mobile apps and web-based products (preferred)
  • Experience managing designers and developers (preferred)

About the company

Mobile & Media Masters was founded in 2016 in the lovely town of Watertown, South Dakota, and is a quickly growing mobile app and media development company. We have a library of mobile apps with millions of downloads, own a number of other digital properties, and provide apps to other media providers.

Our company is a small, hard-working, and family-oriented team that has created one of the fastest-growing portfolios in its vertical. We want you to join our family and help us expand into 2022 and beyond!

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Technical Product Manager Job Description Example

Technical product manager points to chart to coordinate plans with engineer

Job details

Big Funky Flip Phones is a small, but quickly growing producer of unique cell phones and cell phone products. We are seeking a technical product manager who will be both a technology expert and a product owner. The TPM is key to developing and enhancing our products to be the best and unique in the industry. We need someone who is creative, innovative, industrious, and not afraid to take risks and make bold choices.

Responsibilities

You are the product expert and the person who spearheads new development and enhancements for existing products.

  • Research current and future trends in the market and make recommendations on strategic product lines (new and existing) regarding changes, additions, and removals.
  • Lead the ideation and creation of new products focused on our target markets, and establish new ones.
  • Coordinate with designers, developers, and our internal teams to engineer new products and determine the production requirements (technical and business).
  • Review and make suggestions on features, functionality, and aesthetics for new and redesigned products.
  • Generate functional and technical specifications for engineers and developers on product builds, and maintain internal documentation of product releases.
  • Direct production activities, including assisting engineers, developers, and technicians in building production runs and quality control of outputs.
  • Work with sales and marketing to analyze product releases, resulting sales, and customer surveys to assess the success of new products and features.
  • Monitor ongoing production to ensure processes and procedures are continuously improved and updated to maximize production efficiency and the overall profitability of products.

Benefits

Our compensation packages are very competitive, commensurate with experience, and include salary and bonus, full coverage insurance, and vacation time.

  • Job type: full-time
  • Salary: $115,000.00 to $140,000 annual
  • Additional compensation: bonuses
  • Insurance: health, dental, vision, life
  • Retirement: 401(k)

Qualifications

  • Bachelor’s degree
  • 4+ years of product management
  • 3+ years of technical development experience
  • Project management experience
  • Extensive experience developing products and managing the product life-cycle
  • Strong data analysis and analytical skills
  • Strategic focus while managing detailed tasks
  • Basic understanding of electronics and telecommunications (preferred)
  • Experience working with cellular phones (preferred)
  • Experience managing designers and developers (preferred)

About the company

Here at Big Funky Flip Phones in San Antonio, Texas, we care about providing reliable products with the functionality that our customers need in an easy-to-use package that delivers outstanding value.

We are a small but growing company looking for outstanding talent who can help expand our product lines and boost our business to the next level. If you are looking for a great opportunity with plenty of room to grow, then this is the right job for you.

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Senior Product Manager Job Description Example

Senior product manager defines product strategy and roadmaps on blackboardample

Job details

The Giant Robotic Machines company is looking for a senior product manager to propel our production of industrial robotic machinery ahead to new levels of success and profitability. The senior product manager is a key leadership position that guides and drives multiple products and product lines. We are looking for someone with outstanding leadership capabilities, strategic vision, and a broad skill set to independently oversee a major portfolio of multi-million dollar products.

Role

Drive product strategies and develop and execute plans to achieve success.

  • Define product strategy and roadmaps.
  • Deliver MRDs and PRDs with prioritized features and corresponding justifications.
  • Collaborate with third parties to assess partnerships and licensing opportunities.
  • Subject-matter expert with respect to the competition.
  • Develop core positioning and messaging for products.
  • Perform product demos for customers and clients.
  • Set pricing to meet revenue and profitability goals.
  • Deliver monthly revenue forecasts.
  • Develop sales tools and collateral materials.
  • Propose overall budgets to ensure success.
  • Brief and train the sales force at quarterly sales meetings.
  • Brief press and analysts and actively participate in press tours.
  • Act as a senior leader within the company.

Benefits

Our compensation plans are very competitive with salary and bonuses, full benefits, including health insurance, 401(k), an option plan, and an unlimited vacation policy.

  • Job type: full-time
  • Salary: $120,000.00 to $200,000.00 per year
  • Additional compensation: bonuses
  • Other: dental insurance, vision insurance, retirement plan

Qualifications

  • Bachelor’s degree (MBA preferred)
  • Over 5 years of product management
  • Over 5 years of project management experience
  • Very strong written and verbal communication skills
  • Highly organized and detail-oriented
  • Excellent data analysis knowledge
  • Knowledge of Google and Adobe Analytics, SQL, Tableau (preferred)
  • Experience managing engineers, designers, and lines staff (preferred)

About the company

Giant Robotic Machines is a major producer and supplier of industrial robotic machinery and is an industry leader in high-tech production. Our offices, located in Washington, Missouri, are looking for someone who can take charge and continually keep our product lines on the cutting edge of technology while building on a profitable business strategy.

If you think you have what it takes to pioneer innovative robotic machines, then we are the company for you!

How to Write a Product Manager Job Description

Recruiter trying to write a product manager description on blue laptop

Creating an effective and complete job description for a product manager can be challenging. The role is very expansive, and it is all too easy to get carried away and end up writing a very lengthy description of what you expect from your product manager hire. In order to make sure your candidates read and comprehend the entire description of the job, you need to keep it as brief as possible without missing any key content. The focus should be on selling the job and your organization to as many qualified applicants as possible.

Your job requirements need to include critical success factors for the role, but you don’t want to have too many. Statistics demonstrate that having a long list of job requirements will discourage diverse candidates from applying. Having a long list of qualifications and requirements also increases the risk of including biased wording or language, which is also a big problem.

A product manager has to be able to manage a lot of complex activities simultaneously. They must be able to quickly and efficiently identify key objectives and boil things down to critical path tasks. Your job description has to do the same thing. Being clear and concise is key. If you need guidance in this area, we suggest reviewing a reputable style guide like Stanford’s Engineering STEM Style Guide.

Making your job description easy to read and understand will prevent you from losing candidates. Too many large words and acronyms will also make your job description hard to understand. Difficult-to-read complicated descriptions will get your job listing skipped faster than anything else. Another resource for learning how to write effectively is the article “Simple rules for concise scientific writing,” which explains how concise writing is better able to connect with the audience (Scott Hotaling).

The best way to convey what a job or role encompasses is by using examples of issues that your product manager needs to be able to solve. What gaps does this hire need to fill? Why are you hiring in the first place? If you have a specific current challenge they will need to address, then use that. If you need to expand resources and/or capacities, then talk about the types of work that need to be done. Be specific, but keep it short.

Your product manager job description layout

Your product manager job description layout

Below is an outline that covers all the items for all product manager job descriptions:

Job details

This is where you instantly sell the role and the organization. You need to very briefly give the what and why of the job. Give candidates a good taste of what your company is about, and remember the goal is to encourage them to join your organization (not scare them away).

What you’ll be doing

You may also title this section “Roles” or “Responsibilities” or “Requirements.” Provide a bulleted list of all the pertinent tasks that the job involves. If there is anything that is not typical for a product manager, then make sure to include that. Obviously, you cannot list every single task, but make sure to list all the major and crucial work. The best practice is to always use active verbs, avoid jargon and filler words, and be as specific as possible.

  • Lead the build of new mobile apps for our existing audience by coordinating with designers, developers, and our internal team.
  • Oversee the product creation processes from helping to determine what functionalities to create, coordinating with developers, and staging new versions for distribution.
  • Research current and future trends in the markets and make recommendations on strategic product lines (new and existing) and changes, additions, and removals.
  • Lead the ideation and creation of new products focused on our target markets, or establish new ones.

Qualifications

One of the most important sections is the qualifications. Applicants will quickly determine if they are right for the job by reading this section. Make sure you include education, experience, and specialization requirements. Leverage applicable personality words such as “innovative,“ “self-motivated,” “organized,” and “dependable,” but be careful not to overuse them. Product management has a lot of standard requirements, but it also covers a wide range of skill sets. You must make sure this section contains any special and non-standard qualifications your company may require. As with every section of your job description, be brief and clear.

  • Bachelor’s degree
  • 5+ years of product management
  • 5+ years of technical development experience
  • Project management experience
  • Extensive experience developing products and managing the product life-cycle
  • Strong data analysis and analytical skills

Benefits

You can place this part anywhere in the middle sections of your product manager job description. Placing this section higher up may be a good idea if you really want to stress the outstanding benefits your organization offers. You definitely want to include anything that differentiates your company benefits from other companies. Make sure you mention all the benefits and be as specific as possible.

About the company

We recommend placing this section at the end. This is where you tell your audience what your company does and why they should want to work there, and while this information is, of course, important, what candidates really want to know right away is whether they can handle the requirements for the job. Wherever you place this section, a product management professional is interested in knowing what the company’s vision and mission are. You should, in a sentence or two, give them a very brief synopsis of what the company is trying to achieve, and how the PM role fits in.

Make your product manager job description a cut above the rest

Blue rocket launching from yellow laptop to depict writing a successful product manager job ad

Focus on the things that make your company and/or the role different from a typical product manager job with another company. Since a product manager role requires exceptional vision and a strategic mindset, you have to frame the job in those terms. You want to explain the expectations, but you also want to positively promote the job and get their attention.

Avoid generic descriptions. Vague statements are boring; they make people stop reading and skip to the next job opening. Product managers like to solve problems. Leverage that in your job description. Give them some examples of what challenges they will be overcoming. Make is motivating, but be truthful. And, again, keep it brief and brilliant.

Product manager roles and responsibilities

Product manager sitting at desk with stacks of documents and folders

A product manager wears a lot of different hats. Below, we have provided some of the most important areas that a product manager must master. These are key things a product manager does for your company and are what you need to advertise as part of the role to ensure you get the best product manager resumesproduct manager cover letters, applications, and, ultimately, the best candidate for the job.

Concept

A product manager works at a conceptual level to create new products and develop enhancements and improvements to existing products. Product managers must be able to come up with and work with ideas starting at a high level and then methodically distill them into tangible and workable designs.

  • Collaborate with designers and others during the ideation phase, and thoroughly document resulting proposals for review by engineers and management.
  • Think critically about product ideas and be able to assess and quantify strengths, weaknesses, and opportunities posed by new designs and products.

Vision

The product management function helps to define the product vision. This provides guidance and guard rails to keep the creative processes within feasible limits and ensures that proposed projects and products support the business strategy.

  • Provide the overarching direction and clearly communicate the organizational goals and objectives to keep all efforts on track.
  • Keep the team together, positive, productive, and focused on key objectives during work sessions and meetings.

Define Success

A product manager must not only have a solid understanding of what a successful product does but be able to outline what success looks like and explain this to others.

  • Author and maintain documentation that clearly defines the product’s goals and objectives, including KPIs that can be easily used to objectively measure success.
  • Partner with the business and product owners to ensure that all development and operational efforts are supporting the success of the products.

Ownership

A key to any successful product or process is having a strong leader who takes full accountability for the business results of the product or product line. This is a key role that the product manager must fill.

  • Own the vision for product(s) from ideation to retirement (full product life cycle).
  • Lead marketing efforts and work with creative teams to develop campaigns that build and cultivate customers and sales revenue.
  • Guide all efforts that drive production, sales, and support to maximize ROI.

Stakeholder Management

The product manager must have outstanding communication and negotiation skills and must be responsible for working with outside stakeholders.

  • Negotiate with vendors who provide products and services to create your products.
  • Communicate with suppliers who deliver the materials and components that are needed to produce your product lines.
  • Engage with customers to gain feedback and insights on products’ effectiveness and fitness for purpose/use.

Collaborate with the Product Owner

The product owner is accountable for overseeing the operational tasks and execution of initiatives for products. The product manager oversees and drives the higher-level strategic and planning activities but closely supports the product owner in day-to-day efforts.

  • Assist with communication and collaboration with internal stakeholders.
  • Directly work with the product owner on the execution of the product vision.
  • Collaborate on plans for achieving success.
  • Enable task completions and prioritization of backlog work.
  • Support and facilitate all daily activities as needed by the product owner.