3 Product Manager Job Description Examples for 2022

Product management is a critical role within any company. A great product manager ensures that the company’s products support the overall strategy and goals. They are responsible for delivering a product to the target market that is not only differentiated and addresses a customer need but can be supplied within a viable and profitable business model.

The product manager oversees a product throughout its lifecycle from ideation to end-of-life. They are integral to all the processes and functions that are required to support a product. Product managers must have exceptional communication and collaboration skills because they have to coordinate and facilitate activities with many groups and specialists such as designers, developers, quality assurance, supply chain, operations, manufacturing, engineers, product marketing managers, project managers, sales professionals, and many others.

Finding the best product manager for your product is a tall order, but BeamJobs is here to help. We have great examples and advice on how to create excellent job descriptions, so you can attract and hire the right people.

How to Write a Product Manager Job Description

Creating an effective and complete job description for a product manager can be challenging. The role is very expansive, and it is all too easy to get carried away and end up writing a very lengthy description of what you expect from your product manager hire. In order to make sure your candidates read and comprehend the entire description of the job, you need to keep it as brief as possible without missing any key content. The focus should be on selling the job and your organization to as many qualified applicants as possible.

Your job requirements need to include critical success factors for the role, but you don’t want to have too many. Statistics demonstrate that having a long list of job requirements will discourage diverse candidates from applying. Having a long list of qualifications and requirements also increases the risk of including biased wording or language, which is also a big problem.

A product manager has to be able to manage a lot of complex activities simultaneously. They must be able to quickly and efficiently identify key objectives and boil things down to critical path tasks. Your job description has to do the same thing. Being clear and concise is key. If you need guidance in this area, we suggest reviewing a reputable style guide like Stanford’s Engineering STEM Style Guide. 

Making your job description easy to read and understand will prevent you from losing candidates. Too many large words and acronyms will also make your job description hard to understand. Difficult-to-read complicated descriptions will get your job listing skipped faster than anything else. Another resource for learning how to write effectively is the article "Simple rules for concise scientific writing," which explains how concise writing is better able to connect with the audience (Scott Hotaling). 

The best way to convey what a job or role encompasses is by using examples of issues that your product manager needs to be able to solve. What gaps does this hire need to fill? Why are you hiring in the first place? If you have a specific current challenge they will need to address, then use that. If you need to expand resources and/or capacities, then talk about the types of work that need to be done. Be specific, but keep it short.

Your product manager job description layout

Below is an outline that covers all the items for all product manager job descriptions: 

Job details: This is where you instantly sell the role and the organization. You need to very briefly give the what and why of the job. Give candidates a good taste of what your company is about, and remember the goal is to encourage them to join your organization (not scare them away).

What you’ll be doing: You may also title this section “Roles” or “Responsibilities” or “Requirements.” Provide a bulleted list of all the pertinent tasks that the job involves. If there is anything that is not typical for a product manager, then make sure to include that. Obviously, you cannot list every single task, but make sure to list all the major and crucial work. The best practice is to always use active verbs, avoid jargon and filler words, and be as specific as possible.

Qualifications: One of the most important sections is the qualifications. Applicants will quickly determine if they are right for the job by reading this section. Make sure you include education, experience, and specialization requirements. Leverage applicable personality words such as “innovative,“ “self-motivated,” “organized,” and “dependable,” but be careful not to overuse them. Product management has a lot of standard requirements, but it also covers a wide range of skill sets. You must make sure this section contains any special and non-standard qualifications your company may require. As with every section of your job description, be brief and clear.

Benefits: You can place this part anywhere in the middle sections of your product manager job description. Placing this section higher up may be a good idea if you really want to stress the outstanding benefits your organization offers. You definitely want to include anything that differentiates your company benefits from other companies. Make sure you mention all the benefits and be as specific as possible.

About the company: We recommend placing this section at the end. This is where you tell your audience what your company does and why they should want to work there, and while this information is, of course, important, what candidates really want to know right away is whether they can handle the requirements for the job. Wherever you place this section, a product management professional is interested in knowing what the company’s vision and mission are. You should, in a sentence or two, give them a very brief synopsis of what the company is trying to achieve, and how the PM role fits in.

Make your product manager job description a cut above the rest

Focus on the things that make your company and/or the role different from a typical product manager job with another company. Since a product manager role requires exceptional vision and a strategic mindset, you have to frame the job in those terms. You want to explain the expectations, but you also want to positively promote the job and get their attention.

Avoid generic descriptions. Vague statements are boring; they make people stop reading and skip to the next job opening. Product managers like to solve problems. Leverage that in your job description. Give them some examples of what challenges they will be overcoming. Make is motivating, but be truthful. And, again, keep it brief and brilliant.

Product manager roles and responsibilities

A product manager wears a lot of different hats. Below, we have provided some of the most important areas that a product manager must master. These are key things a product manager does for your company and are what you need to advertise as part of the role to ensure you get the best product manager resumes, product manager cover letters, applications, and, ultimately, the best candidate for the job.

Concept

• A product manager works at a conceptual level to create new products and develop enhancements and improvements to existing products. Product managers must be able to come up with and work with ideas starting at a high level and then methodically distill them into tangible and workable designs.
• Collaborate with designers and others during the ideation phase, and thoroughly document resulting proposals for review by engineers and management.
• Think critically about product ideas and be able to assess and quantify strengths, weaknesses, and opportunities posed by new designs and products.

Vision

• The product management function helps to define the product vision. This provides guidance and guard rails to keep the creative processes within feasible limits and ensures that proposed projects and products support the business strategy.
• Provide the overarching direction and clearly communicate the organizational goals and objectives to keep all efforts on track.
• Keep the team together, positive, productive, and focused on key objectives during work sessions and meetings.

Define Success

• A product manager must not only have a solid understanding of what a successful product does but be able to outline what success looks like and explain this to others.
• Author and maintain documentation that clearly defines the product’s goals and objectives, including KPIs that can be easily used to objectively measure success.
• Partner with the business and product owners to ensure that all development and operational efforts are supporting the success of the products.

Ownership

• A key to any successful product or process is having a strong leader who takes full accountability for the business results of the product or product line. This is a key role that the product manager must fill.
• Own the vision for product(s) from ideation to retirement (full product life cycle).
• Lead marketing efforts and work with creative teams to develop campaigns that build and cultivate customers and sales revenue.
• Guide all efforts that drive production, sales, and support to maximize ROI.

Stakeholder Management

• The product manager must have outstanding communication and negotiation skills and must be responsible for working with outside stakeholders.
• Negotiate with vendors who provide products and services to create your products.
• Communicate with suppliers who deliver the materials and components that are needed to produce your product lines.
• Engage with customers to gain feedback and insights on products' effectiveness and fitness for purpose/use.

Collaborate with the Product Owner

• The product owner is accountable for overseeing the operational tasks and execution of initiatives for products. The product manager oversees and drives the higher-level strategic and planning activities but closely supports the product owner in day-to-day efforts.
• Assist with communication and collaboration with internal stakeholders. 
• Directly work with the product owner on the execution of the product vision.
• Collaborate on plans for achieving success.
• Enable task completions and prioritization of backlog work.
• Support and facilitate all daily activities as needed by the product owner.