Managing important client accounts is key to company success. You ensure effective advertising strategies are created, client accounts stay updated, and market analysis is conducted accurately while on the job.
But can you write a cover letter and accompanying account executive resume to promote your top skills and experiences effectively?
Since client relations is a top priority, companies take a detailed approach to ensure they hire the right account leaders. Select from our account executive cover letter examples as a template or try our AI cover letter generator to help you stand out in today’s job market.
Why this cover letter works
- Your account executive cover letter should showcase success in establishing and managing B2B client relationships in your previous roles. Establish credibility by narrating the impact made at previous workplaces, careful to highlight industry-specific skills like market research and client onboarding.
- Soft skills like clear written and verbal communication and alignment with the potential employer’s value are a welcome bonus.
Level up your
cover letter game
Relax! We’ll do the heavy lifiting to write your cover letter in seconds.
Why this cover letter works
- When applying for such a role, blow away the hiring manager with a compelling introduction emphasizing your understanding of sales and enthusiasm for the role and hiring company.
- From there, chart the trajectory of your professional journey, narrating quantified achievements garnered from proficiencies like B2B and B2C sales, lead nurturing, and financial analysis. Weave in familiarity with relevant tools like LinkedIn Sales Navigator and your junior account executive cover letter will be unstoppable.
Why this cover letter works
- When it comes to building a senior account executive cover letter, you’re going to rely on numbers more than anything else. Draw these out from your past work experiences and vary your expertise in multiple sales aspects like Jack.
- See how Jack mentions that he’s directly been part of top-of-the-funnel (TOFU) sales strategies while also tailoring proposals to close deals with other companies.
Why this cover letter works
- Being a bridge between customers and your sales team, your sales account executive cover letter needs to prove that you’ve got what it takes to ensure all customers are satisfied with a product.
- Do this by creating a strong first impression in your intro. Try writing your first line to convey what aspect of the company interests you more than anything else. Use this space to also make your end goals clear to the potential employer.
Advertising Account Executive Cover Letter Example
USE THIS TEMPLATE
Why this cover letter works
- Have your advertising account executive cover letter communicate the value you brought to previous workplaces and the potential contribution you could make to the hiring company. Achievements such as increasing client retention rate, saving money with media buying, and increasing customer engagements speak of a candidate worth their salt.
- In addition, emulate how Leila conveys admiration for the Richard’s Group’s achievements and her commitment to fostering stronger client relationships.
Related cover letter examples
Tips to Write a Top-Notch Account Executive Cover Letter
You know that client management and customer acquisition require a tailored approach to handle specific needs. It’s also important to take a tailored approach when writing your cover letter.
You’ll want to start by reviewing each company’s job description to understand their work culture, mission, and what skills they’re seeking. Think of it like performing market research for a sales campaign. Then, personalize each cover letter to specific needs.
Start on the right track with the intro of your account executive cover letter
Like ad copy or a sales presentation, you must immediately grab a hiring manager’s attention with your cover letter.
A great way to start is addressing a hiring manager by name if you can find a contact person listed on the company’s website or in the job description, similar to learning a prospect’s name when you begin a sales call.
Then, as you get into the opening paragraph, aim to connect with the company’s mission and what they’re seeking in account executives. For example, you could write about how you’re eager to use your pipeline management skills to help a B2B tech company continue to modernize the business landscape.
The intro below doesn’t quite hit the mark since the applicant doesn’t reference the company’s mission or get into any details about what makes them a great fit as an account executive.
This could use more details!
Dear Ms. Martin,
I’m excited to be applying to your sales account executive job opening. With my years of sales experience, I think I can bring a lot of value to your team.
The opener below does a much better job referencing abilities in market research, HubSpot, and client onboarding that’ll make the applicant stand out as the right account executive for the role.
An excellent opener listing specific skills!
Dear Ms. Anderson,
I see a convergence of passion between Comcast Corporation’s commitment to lead the media and technology industry and my professional abilities and understanding of market research, HubSpot, and client onboarding. After being an influential member of a dynamic team for four years, I am ready to contribute substantially as an account executive at your esteemed organization.
Round out your skills in the body of your account executive cover letter
Approach the body of your account executive cover letter as you would the middle of a sales presentation. You need to showcase evidence that you’re the best fit for a company’s needs.
One of the best ways to do that is to include numerical examples, such as how you increased the accuracy of market research or boosted client retention.
If you don’t have as much account management professional experience, you could also write about transferable jobs like sales internships or your marketing or business management education.
A great body paragraph with relevant skills and metrics!
Apart from my research and data analysis expertise, I can handle key accounts and facilitate successful client onboarding. Thanks to this added prowess, Aramark witnessed a 19% spike in client retention rate during my 1.5-year tenure with them.
Inspire action with the closing of your account executive cover letter
When writing an email to a prospective client, you’d want to end it by inspiring action to make the sale. Do the same in the closing of your cover letter with a light call to action while rephrasing your connection to the company’s mission and how your market research and prospecting skills fit in.
For example, you could explain how you would be thrilled to use your relationship-building skills to help achieve the company’s goals of increasing client retention while ensuring top sales performance.
The closer below doesn’t make the right impact since the applicant doesn’t mention what they’ll bring to the company as an account executive or use a call to action.
Yikes, lacking specific details about the role!
I’m motivated to help your company achieve your sales goals as your next account executive. Thank you for considering my application.
Sincerely,
Jill Westbrook
The example below does a better job referencing how the applicant connects to Cardinal Health’s customer service goals while using their knowledge of sales metrics and financial analysis in the role.
A great closer emphasizing the right skills and goals!
My passion for enhancing customer service, complemented by my sales metrics and financial analysis skills, gives me confidence in my ability to excel as a junior account executive at Cardinal Health. I look forward to discussing this opportunity further. Thank you for considering my application.
Sincerely,
Arjun Gupta
Ideally, you’ll want to match the tone in each company’s job description. For example, a company that uses a formal tone would appreciate you matching that to show how you’ll fit into their professional culture as an account executive while you explain how you’ll bring accurate market analysis and forecasting to their team.
It’s best practice to keep account executive cover letters on a single page. If you’re having difficulty narrowing it down, focus on each company’s primary needs. For example, if you were applying for a financial account executive role, you may want to focus on experience in budget management or running cost analysis.
Customizing your cover letter for each job will help you stand out and get more interviews. For example, consider one company that takes a solution selling approach while another focuses on value selling. Then, you could explain how you use market research differently, such as identifying customer pain points in solution selling and using it for market positioning in value selling.
