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3 Account Executive Job Description Examples for 2022

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Stephen Greet, Co-founder

July 11, 2022

Recruiting clients, negotiating contracts, and skillfully maneuvering through account tasks and purchasing processes are just some of the functions you'll want your next account executive to rock. It's a job that involves a challenging yet rewarding set of tasks but also requires a range of skills to truly exceed.

Account executives work in many fields, like SaaS companies or agencies. Their main task is to contribute to the company's growth by finding leads interested in its product or service. They'll then generally close sales, manage existing client accounts, and continue to find new sales opportunities to contribute to the company's growth and sales strategy. 

Account executives are often confused with account managers. While there are many similarities and the terms are sometimes used interchangeably, the key difference is that account managers only manage client accounts after the sale. Meanwhile, account executives actually acquire and onboard new customers. 

Finding the perfect candidate to represent the face of your company can be a daunting prospect, but it doesn't have to be! BeamJobs is here with all the advice and tips you need to hire the best account executive for your job, starting off with three sample job descriptions. 

Account Executive Job Description Example

Reykjavik, Iceland. La Digue, the Seychelles. Phuket, Thailand. All these destinations and more are at your fingertips with TravelAway. 

At TravelAway, we make your dreams of travel easy as 1-2-3. Whether you're looking for a weekend getaway a state over, a two-week holiday across Europe, or a month-long workcation in Bali, finding your next flight, stay, or combo package has never been this seamless. 

As we all dust off our suitcases and start traveling again, we're here to help with our innovative technology solutions, so we can all explore and experience the amazing world around us. Together. 

To help us gear up, we're looking for a (remote) account executive passionate about fostering and nurturing solid relationships with our accommodation partners across the country. If the sound of creating your own business portfolio of enthusiastic TravelAway partners alongside 13 other equally passionate account executives entices you, then this could be the job for you! 

What you'll do 

  • Source business opportunities with accommodation partners in your region over phone, email, and other communication methods to help build TravelAway's business
  • Showcase TravelAway's value proposition and explain our product and service benefits to partners
  • Nurture your portfolio of partners, functioning as their first point of contact before escalating to customer service
  • Monitor your TravelAway partners' performance to ensure our customers receive a top-tier experience
  • Locate potential high-profile leads and pass them on to senior executives 
  • Attend workshops, webinars, and conferences within the industry, including events from partners in your portfolio

Who you'll be 

  • 2-3 years background in sales or business development (travel industry experience preferred)
  • Bachelor's degree (Marketing, Communications, etc.)
  • Strong interpersonal skills with a proven record of closing new business
  • Advanced verbal communication skills (a second language like Spanish or French is a bonus!)
  • Excellent project management abilities and ability to perform under pressure

What we'll provide

  • $77–131K base salary, plus commissions and bonuses 
  • Dental and medical insurance
  • Unlimited PTO
  • 401(k) matching
  • Company laptop and phone 
  • The ability to work fully remote/hybrid/fully in-office in Chicago, New York, or Miami 
  • A home office contribution
  • A corporate discount when booking stays through TravelAway
  • Annual company trips to an island destination

About the company: TravelAway has held one core belief since its early days: that travel should be stress-free. Whether you're flying for business or pleasure, why spend hours finding the best deal on flights or accommodation? 

With TravelAway, you don't have to. As one of the biggest digital traveling companies out there, we use technology to help make the world a smaller, more interconnected place. We began as a crowdfunded startup in a basement office in Los Angeles, always holding fast to our original mission as we first helped customers plan trips within the state, then country, and eventually across the world.

Headquartered in NYC, with two other US offices and six international locations, TravelAway has a truly global presence. With over 25 million listings in almost every country on the planet, and countless happy partners and customers, we think we've done a good job of achieving our mission. And we're only getting started. Come TravelAway with us! 

Senior Account Executive Job Description Example

No matter how you slice it, reputations matter. A lot. So much that Taylor Swift wrote a whole album on it. While we might not be musical geniuses like Taylor, we are one of the business's leading PR and communications agencies, shaping the reputations of some of the world's most innovative tech brands. Welcome to Peach & Lemon. 

At P&L, we use social media and industry marketing, events, film, and a wide array of tools to help create powerful content, communication, and PR strategies to tell your brand's story. We've worked with companies like Zoom, LinkedIn, and eBay, using the multifaceted power of communications to answer their problems. Up your alley? 

We're on the hunt for a Boston-based senior account executive passionate about all things PR and comms-related to serve as our go-to person for some of our biggest clients while also sourcing new clients to pitch the P&L way of thinking. If this catches your fancy, we want to hear from you. 

Responsibilities: 

  • Contribute to the continued growth of P&L through a dedicated outreach strategy 
  • Locate and introduce high-value leads to our services, offer demonstrations, close deals, and start partnerships through networking 
  • Manage various account teams and PR programs as their first point of contact
  • Brainstorm, create, implement and oversee the execution of PR and communication campaigns (strategy, pitching, events, shoots, content creation, etc.) 
  • Write and edit client documents (pitches, reports, press materials, etc.)
  • Attend and organize industry events
  • Mentor and coach junior account executives as needed

Requirements: 

  • Bachelor's degree in Comms/Marketing/PR/related field
  • 5-7 years of PR agency experience (at least 2 with technology clients)
  • Proven experience in executing (social) media strategies and campaigns 
  • Excellent project and time management skills
  • Outstanding written and verbal communication and negotiation skills
  • Experience in Microsoft Office and Adobe products
  • Mentoring/coaching experience preferred

Benefits: 

  • $88–174K, plus bonus scheme
  • Benefits such as dental, medical, and vision, and a 401(k)
  • 5 weeks PTO
  • Hybrid working possibility 
  • Company equity 
  • A yearly learning budget 
  • A supportive, engaging team culture (bi-monthly mental health days, free online counseling, and more)

About the company: Peach & Lemon is a PR brand based just outside Boston that's fanatical about all things at the intersection of communication and tech. For us, it makes perfect sense to utilize the latest technological advancements to achieve our tech customer's branding, marketing, and communication needs. In fact, Ellen and Tomas, our founding partners, started P&L after spending over 10 years in marketing communication roles in high-growth tech startups.

We try to be the best agency around at P&L, and we're confident that together, we can achieve meaningful results: the kind that not only makes people look but makes them do something. That's the P&L promise. And we've been delivering on it for 15+ years already. So whether you're in Toronto, Bangalore, Sydney, or Paris, reach out to us. Let's get cracking. 

Because together, we're better. 

Enterprise Account Executive Job Description Example

VideoX is one of the world's leading video cloud meeting solutions providers on an enterprise level. We help people stay connected, no matter where and when they are, so they can collaborate and do more together. With a wide range of products for virtual events, customer service, webinars, and more, we've helped over 150 million satisfied customers communicate smarter with our intuitive, design-forward solutions. 

As more companies adopt a hybrid working model, we need an enterprise account executive who will function across teams to generate new leads and business, executing our brand-new account strategy to drive revenue and help make hybrid easier. Ready to join the VideoX journey?

The role:

  • Fine-tune and execute our account growth strategy to find new leads
  • Create client presentations and proposals, and run demos for C- and Director-level executives
  • Own the entire sales cycle, ending with closing sales to meet (or exceed) our enterprise sales objectives 
  • Maintain and nurture relationships with pipeline enterprise accounts, oversee more complex closes with junior executives, and escalate cases when needed
  • Leverage opportunities to upsell products when possible
  • Work cross-functionally with Product and Marketing to best position our VideoX suite 
  • Analyze data to improve our systems and processes as needed

Your background: 

  • 8+ years of account executive experience (at least 2 in enterprise sales/business development for a tech/SaaS company)
  • Bachelor's degree (Business/Finance or Marketing/Communications preferred)
  • Proven track record of high performance and outperforming targets
  • Business forecasting/pipeline development skills 
  • Professional communication and negotiation skills (verbal and written)
  • CRM experience preferred (Hubspot, Salesforce)
  • Excellent networking and relationship-building skills, ideally with industry contacts
  • Data-driven problem solver who's customer-focused 

Our offer: 

  • $99–165K, $100K OTE
  • Company-paid insurance and 401(k) with matching
  • Hybrid working (2 days in the office, with free lunch)
  • Home office budget
  • Commuter benefits
  • Free access to the VideoX Academy platform
  • Unlimited PTO (5 weeks minimum!)
  • Quarterly team outings 
  • VideoX stock plans 

About the company: Frictionless communication. Wherever, whenever. That's the VideoX mission. We're obsessed with bringing together the global workforce and making staying in touch as easy and secure as it can be. We believe that no matter where you are, you can use technology to work just as effectively or even better. 

VideoX came to fruition six years ago as a Houston-based startup with the aim to reshape how we view work. We provide the tools to help people work in the way that's best for them, just like we work. We're a global team based in six countries worldwide (some fully remote, all hybrid), and we're continuing to grow rapidly with no end in sight. 

Three funding rounds later, more and more companies have been clued in to our mission and are joining the VideoX way. We're now focused entirely on businesses and larger enterprises as we continue to offer our scalable video calling solutions that bring people closer together, no matter where they are or how they work. Because we believe in the future of work. And VideoX is that future.

Want to learn more about VideoX? Schedule a VideoX to speak with one of our account executives today.

How to Write an Account Executive Job Description 

Finding your dream candidate for your account executive vacancy can be challenging, but you'll be on the path to success if you write a winning job description. It can't be that hard, right? You can write just about anything, right

Wrong! We've seen way too many job descriptions with terrible (or nonexistent) formatting, vacancies that are just one very long 500-word paragraph that's impossible to read, and job descriptions so vague we weren't sure what the organization was! Trust us; you don't want to be one of those.

All of this matters because your job description is basically your pitch to your future account executive. A first impression counts, and it's important to make it matter. 

In an increasingly competitive job market, candidates have more choices than ever. That's why it's crucial to present a professional-looking job description that connects with the right people to ensure you get the best possible candidates. 

But first things first: what tips should you keep in mind when writing your next job description? 

Determine who you need for the account executive role

Everyone is motivated by something: it's a fact you shouldn't forget to tap into when crafting a job description. In other words, explain why your company is hiring an account executive. Do you need help with developing a strategy for customer retention? Negotiation with key vendors? Expanding into new markets? 

This helps make it clear from the get-go what your potential new hire will be doing on a high-level basis and help them immediately see if the role could be a good fit for them. 

Beyond that, try to clearly state and translate the values and qualities you want your account executives to embody. This can take a little work, but it's essential to bring your vision, preferences, or strategy across the written word. By doing this, you'll be sure to attract the right talent. For example: 

  • Account executives must be expert negotiators and often deal with high-value clients. It's a demanding job, so you should clarify what kind of benefits they'll get in return. 

This means scrapping the vague "competitive salary" line. Instead, offer an honest range so potential candidates can prepare to negotiate a good agreement for both parties. Otherwise, you risk having them move on to a company that offers more clarity before they've even given you a chance! 

  • An excellent account executive should be skilled at empathizing and building solid relationships with potential leads. Double-check that you've included these most critical soft skills and underscored the importance of interpersonal or verbal communication skills. (Pro tip: this shouldn't just be in your Qualifications section but woven in throughout your narrative).
  • Your account executives are often the face of your product or service. Getting them equally passionate about your offerings from the get-go is important, so check to see if you're conveying that enthusiasm. Why do you care? Why should they care? 

If you take the time to analyze your job description and answer these questions critically, you'll be able to ensure your vacancy talks and walks the walk! 

Don't neglect revision 

If there's one thing you shouldn't forget when getting your vacancy text ready, it's to edit, edit, edit! It might feel challenging at first, but it'll be well worth it. Take a few minutes to read and re-read your text, and check it for any grammar or spelling issues. 

Then, ask someone else to have a look at it for content, overall flow, and tone. Be open to feedback and suggestions, even if it means scrapping a good chunk of your vacancy. 

Once the text is ready, ensure the formatting looks good, and if possible, preview what it will look like once it's live. Check that there's enough white space, you've used bullet points, and it's easy on the eyes. After that, just press submit and wait for the account executive resumes to start coming in!

How to Outline Your Account Executive Job Description

Writing a job description might feel about as nerve-wracking as going on America's Got Talent without an act lined up. With our easy-to-follow outline, it doesn't have to be! 

Job details: Consider this the section where you pitch the company, position, and reason for hiring, all in a few sentences. Keep it short and sweet, but give them enough info to want to keep reading. If they can't get a high-level overview of those three points in the first section, you'll probably lose some great applicants before they even make it to the interview. 

What you'll be doing/Roles/Responsibilities/Requirements: It's surprising how often job vacancies skip out on detailing the day-to-day tasks of account executives. Yes, most account executives do many of the same functions, but this section should highlight what's unique to your role. 

This can include mentioning your product or service, any additional requirements you may expect, or something along those lines. It's better to provide further clarity to avoid confusion, which could make some potential candidates feel underqualified and pass on applying.

Examples:

  • Work cross-functionally with Product and Marketing to best position our VideoX suite 
  • Brainstorm, create, implement and oversee the execution of PR and communication campaigns (strategy, pitching, events, shoots, content creation, etc.) 
  • Monitor your TravelAway partners' performance to ensure our customers receive a top-tier experience

Qualifications: Applicants need to have specific hard and soft skills to make the cut, so this section helps ensure you only get qualified candidates. That said, it's important not to spell out every possible qualification under the sun! 

Only include what's absolutely essential on day one, and then see what can be learned on the job. It's okay to have some preferences, which can help you notice standout talent while still giving others a chance.

Examples:

  • Strong verbal communication skills (a second language like Spanish or French is a bonus!)
  • 2-3 years background in sales or business development (travel industry experience preferred)
  • Experience in Microsoft Office and Adobe products
  • Excellent networking and relationship-building skills, ideally with industry contacts

Benefits: You need to position yourself as an attractive company. Use this section to sell your company to potential applicants. Include a salary range, even if it's toward the broader side, as this helps promote transparency. Plus, include any other perks you offer (both financial and non-financial) which might attract employees.

About the company: It's essential to know about your product or service, but it also helps your future account executive get to know a little bit about who you are as an organization. Just remember to keep it short! 

Don't write out a play-by-play of your entire company history, credentials, and awards received. Instead, try to convey some of your company's culture and personality in a paragraph or two, and consider including a CTA so interested readers can learn about who you are.

An account executive's roles and responsibilities

Most account executives juggle many hats throughout their careers. A blend of marketing, customer service, and sales, this job requires expertise in (or a quick willingness to learn) a range of roles and functions. While it can be a big pair of shoes to fill, it can be a gratifying job! 

Here are some of the most common functions and responsibilities of account executives. While most won't have to do all of these on the same day, your run-of-the-mill candidate will likely face all of these roles in one form or another during their career.

Communicator

Not only do account executives need to make sure their leads buy the company's product or services, but they're also generally the first point of contact for the customers after the sale is closed. For example, an account executive might need to answer complex questions on how their education SaaS product provides enough value to a school district operating on a reduced budget. This means it's critical to be a skilled communicator who can handle any questions, complaints, or comments from (potential) customers. 

  • Source business opportunities with accommodation partners in your region over phone, email, and other communication methods to help build TravelAway's business
  • Showcase TravelAway's value proposition and explain our product and service benefits to partners
  • This role requires verbal communication expertise, strong, active listening abilities, empathy, a friendly attitude, and interpersonal skills.

Relationship Manager / Customer Service

Although an account executive isn't a dedicated customer service specialist, their role requires handling all regular communication with customers (such as answering routine questions on how to use the accommodation platform or updating a client on the status of their marketing campaign). Ideally, they'll only escalate to customer service when needed for more serious issues. By providing top-tier service, account executives can retain a strong relationship with loyal customers and demonstrate accountability for the client relationship. 

  • Nurture your portfolio of partners, functioning as their first point of contact before escalating to customer service
  • Manage various account teams and PR programs as their first point of contact, finding solutions to any issues and maintaining a positive relationship
  • The role requires a customer-first mindset, outstanding interpersonal communication skills, excellent project management, and attention to detail

Negotiator 

An essential part of the account executive role requires closing deals with potential leads. Excellent account executives are adept at working tirelessly to showcase how their product or service solves their lead's pain points. They'll do their best to find an agreeable solution for both parties while meeting their sales quota.

  • Own the entire sales cycle, ending with closing sales to meet (or exceed) our enterprise sales objectives
  • Locate and introduce high-value leads to our services, offer demonstrations, close deals, and start partnerships through networking
  • This role requires outstanding negotiation skills, a proven track record of outperforming sales targets, professional verbal communication skills, and a can-do attitude 

Recruiter 

While you might think of recruiting in more of an HR sense, account executives are trying to recruit customers as part of the company's sales pipeline. For example, an account executive may "recruit" the HR manager of a bank to start using the account executive's AI HR recruitment software. This is a significant aspect of the job, so make sure that your future account executive feels confident doing so. 

  • Perform prospecting activities such as cold calling, emailing potential prospects, or networking at industry events
  • Establish camaraderie and introduce prospects to company products that may be relevant
  • The role requires excellent negotiation skills, interpersonal communication, a proactive attitude, and a friendly demeanor

Presenter 

It's common for account executives to present the company's products or services in different settings: conferences, industry events, or at a client's office. This means they must be a great presenter; otherwise, what kind of first impression will they and your product make? 

Having a great storyteller helps your potential leads vividly experience your company and product's narrative and is more likely to convert customers. Otherwise, your leads might as well just read your company's website text themselves! Don't skip over this when looking for your future account executive!

  • Present the VideoX product suite at tech and other industry events; must also offer customizable demos for clients on-demand as requested as part of the client outreach strategy
  • The role requires confident public speaking skills, excellent verbal communication, a friendly personality, storytelling abilities, and adaptability