Marketing Communications Specialist
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Build my resume A strong marketing communications specialist resume should balance creativity with strategy—showing you can craft compelling messages and drive results across channels.
Learn how to build a resume that gets noticed and make a cover letter that ties your experience into a clear story of value.
In this guide, you’ll find:
- ↪ 3 resume templates that blend polish with personality
- ↪ What to include to highlight both marketing and communication strengths
- ↪ Solid advice to help you land the job, even in competitive markets
Why this resume works
- Marketing is all about numbers. This doesn’t apply just to the leads you bring in but also to actual KPIs that you contribute to improve with time.
- Since you’re a communication expert, be smart and include your role in improving email or SMS-specific KPIs that companies will be on the lookout for such as open rates, customer acquisition, etc to build a job-ready marketing communications specialist resume.
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What Matters Most: Your Skills & Job Experience Sections
There are two things that can easily make or break your marketing resume. Your skills and work experience. Play your cards right and you’ll be able to convince any hiring manager, make mistakes and you’ll end up with other rejected applications.
To help you nail these two sections, we’ve created a mini-guide below.
Leverage your writing and technical marketing skills
Your skills list as a marketing communications specialist is so, so important! You want to show recruiters what you’re capable of and make them say “Wow!” from the moment they look at your resume. So list abilities that are extremely profession-specific and show depth of knowledge.
The abilities you include should never be generic. They can come from a wide variety of job roles, even if the context seems unrelated, but the abilities themselves must specifically relate directly to your job role.
Go beyond the fact that you’re good at “communication” and describe how you’re good at project management. Don’t just say “content creation software” when you can list programs by name.
For example:
9 top marketing communications specialist skills
- Strategic Planning
- Content Writing
- Adobe Photoshop
- Hootsuite
- Performance Tracking
- Campaign Strategy
- Project Management
- Google Analytics
- Trend Analysis
Sample marketing communications specialist work experience bullet points
Your skills are definitely eye-catching, but you’ll need to go beyond a list of keywords to show recruiters what you can really do. They want to see examples of how you used your skills to their maximum potential to overcome obstacles and surpass expectations.
Make sure you include a variety of examples for added interest. And you’ll really want to make sure that you give concise context for what you did, alongside a measurement of your end results.
That’s where metrics come in! You need quantifiable data to make your experience truly impressive. Recruiters want to see rating boosts, engagement increases, and retention percentages.
Here are some samples of what recruiters like:
- Drove website re-design and managed social media platforms with Hootsuite, boosting response times by 38% and sales lead conversions by 14%
- Launched customer satisfaction surveys using CRM principles, increasing new clients by 12% and boosting customer retention by 7%
- Managed and delivered 11 segmented emails and created dynamic content with newsletter signup CTAs on the website, boosting signup rates by 8%
- Developed and implemented 23 marketing strategies to increase brand visibility, increasing brand reach by 34%
Top 5 tips for Your marketing communications specialist resume
- Demonstrate growth
- For specialized roles like yours, it’s important to show a trend of development throughout your career. Use your experience section to present increasingly complex and advanced achievements as you approach the present day.
- Show knowledge depth
- One of the reasons to get extra “niche” with your skills is to show depth of knowledge. Many of the most common marketing communications skills can be considered a given if you present recruiters with more specialized abilities that go beyond them.
- Tailor your template choice
- Play around with several resume template options, but ultimately, you’ll want to go with whichever one flatters your personal qualifications the most. You want your resume to emphasize your greatest skills!
- Cue the context
- Since you don’t have a ton of room on your resume page, your experience points need to be concise. But you can still spice up your actions and metrics with just a few key words that provide context for why you did it all!
- Seriously: Name that software
- It can be tough to narrow down which technical skills to include on your resume since you’re so versatile within your role. But naming just a few key programs will make you sound like an absolute boss at what you do!
How to Write a Marketing Communications Specialist Resume
To make your marketing communications specialist resume stand out, you need more than just good writing—you need a clear structure and a strong story that shows how you bring brands to life.
Summary
Build a marketing communications specialist resume that gets noticed using impactful action words to highlight the right skills, and back it up with results-driven experience to land those interviews
This section will help you highlight not just your creativity, but the strategy behind your work.
Here’s what you’ll learn:
- Which sections your resume absolutely needs (summary, skills, experience, education)
- How to present your achievements with real numbers and impact
- The keywords hiring managers are actually scanning for
- How to show off your creative side while still sounding professional
Lead with a clear contact information section
While creating your profile section, avoid typos at all costs. Be professional and use a simple format to list your basic details. You can refer to the example below to understand the type of format that works in front of employers:
Example of a contact section for a marketing communications specialist resume
Note: It helps if you add a link to your portfolio. If you don’t have one, create a Google Drive folder and include all your past work.
Use action words that radiate confidence
You know how to talk to your target audience, so don’t feel shy about using action words in your resume. It’s almost like creating a marketing campaign, just for your career.
Below, we’ve listed some of the best action words that are marketing-relevant and make your work experience bullet points more impactful:
- Managed
- Launched
- Scheduled
- Analyzed
- Positioned
- Grew
- Edited
- Led
- Drafted
Remember, the key is to use these action words at the beginning of each bullet point and avoid repetition. Don’t use the same opening word again for any bullet point.
Put your management degree on display
Unless the job description says otherwise, include any bachelor’s degrees you’ve completed in management. Best case scenario, you add a major in marketing. But having one isn’t always necessary.
A basic management degree and some certifications can also do the job. For instance, this is how you can shape your Education/Certificate section if you don’t have a specialization in marketing.
Example
Bachelor of Business Management
University of Washington
2019 – 2023
Seattle, WA
Certificates:
OMCP Digital Marketing
2026
SMEI Certified Professional Marketer
2024
Most employers won’t bother much with your certificates, they’re good-to-haves, so don’t feel afraid to apply if you don’t have any! As long as you can present a solid work experience, you’ll be golden.
Key takeaways
Here’s an overview of what you should do:
- Start with a bold, clear summary
- Show results with real numbers
- List tools you actually use
- Keep the layout clean
- Use strong, active verbs
- Match the job’s language
- Highlight team and communication skills
Marketing Communications Specialist Resume FAQs
A good marketing communications resume should consist of a strong work experience record. It’s the foundation of your candidacy. Relevant skills and education qualifications strengthen your application and show employers you’re the best fit.
A marketing communications specialist is typically responsible for crafting text-based marketing messages sent to a target audience. They will also help the marketing team retain customers using personalized messaging and nudges.
Well, no. Usually people in specialist roles have more trouble paring down to a single page: But if your best accomplishments are jaw-dropping enough that you’ve said it all before you reach the footer, it’s fine! Just let things breathe.
Great question! It’s easier to do this than you might think, and you’ll definitely want to. For every application, look at the job description for company values and emphasized skills to reflect in your resume. Align your writing tone with theirs, too.
A marketing communications specialist like you is definitely familiar with the difference a good (or bad!) font choice can make. For your resume, think “Clean, modern, and readable.” Your goal is to give recruiters an easy time while they review your qualifications.
