Entry-Level Marketing
Best for professionals eager to make a mark
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Build my resume An entry-level marketing resume should grab attention fast and prove you can do the same with customers for an employer.
This guide shares insider advice, real resume templates, and clear answers to the toughest questions about your resume so you can confidently step into your first marketing role.
Key things you’ll find here:
- ↪ Three entry-level marketing resume samples to inspire you
- ↪ Advice to get things moving on the path to success with recruiters
- ↪ How to emphasize skills, internships, and projects that marketing teams want
Why this resume works
- Want to win over employers with your first entry-level marketing resume? Make sure you’ve set up an eye-grabbing career objective that highlights your enthusiasm and journey in marketing so far.
- Begin with the amount of experience you have and follow up with your best feats such as leading teams or cutting down a company’s marketing costs. Be realistic though, employers know this is your first job so add any details from internships/projects.
Related resume examples
How to Write an Entry-Level Marketing Resume
Write the perfect entry-level marketing resume showing potential employers that you’re creative and can turn it into a measurable, instant impact, even as a beginner.
Summary
Showcase your in-demand skills, relevant education, and real project impact in a clear, confident way to submit the entry-level marketing resume that wins you more interviews and opens doors.
In this section, we draw inspiration from real resume examples that got the job in 2026 and show you how to craft a resume that packages your skills, education, and projects into a compelling story recruiters will trust.
Some of the key things we’ll cover:
- Showing what you can do with must-have skills
- Presenting transferable impact from projects and internships to underscore value
- Proving your foundational knowledge with the right education and training
- Formatting and tailoring your resume for the job
Key section for your entry-level marketing resume
If you’re serious about getting this job, create a strong resume that tells your story in a clear, focused, and customized way.
For beginner marketing roles, that means including these essential sections in the correct order:
- Headline
- Objective
- Core skills
- Relevant experience with impact from your results
- Relevant education and certifications
Pro tip: To ensure that you’re not overlooking anything, run your resume through a resume scanner to confirm that it meets both the human and ATS checklists.
Show professionalism with a clear, accurate contact section
Treat your contact information section as a banner that gets the attention of recruiters and convinces them to keep reading. For this reason, it should be easy to find and error-free.
This section may seem unnecessary, but one typo here could cost you the opportunity—attention to detail matters in marketing.
For a complete detail list, include:
- Your full name
- Professional email
- Phone number
- City and state
- LinkedIn profile
Kick off with a powerful resume objective
Your resume objective is not merely a pitch; it’s the perfect opportunity to tell the potential employer about your value and why you would be a terrific choice to join their marketing team.
Pack this short statement with your passion, transferable skills, and career goals, aligning them with the ideal candidate the recruiter is looking for.
If you’re out of ideas on how to get this right, a resume summary generator can help point you in the right direction. Be sure to customize the final draft to reflect your strengths.
Leave no doubt about your marketing prowess
Show off those skills! People who are just entering the marketing field from another career or a graduate program need to show that they have the necessary tools to adapt and thrive in their new role.
Always avoid generic stuff like “people skills” and “communication” that aren’t specific at all to your profession. Make sure each ability you list is highly relevant to how you fit into the marketing field.
Be as specific about the skills themselves, too. Hone your list items as sharply as you can to show that you already have some depth of knowledge in your field:
9 Best Entry-Level Marketing Skills
- Salesforce
- MS Excel
- MS Word
- Paid Social Media Ads
- Google Analytics
- SEMrush
- A/B Testing
- Audience Segmentation
- Data Reporting
Demonstrate your potential through numbers from relevant experiences
Experience sections can sometimes be slightly tricky for entry-level roles, depending on your situation. If you’ve freshly graduated, you may not have many (or any) previous job roles in marketing just yet.
But don’t let that discourage you: College projects and internships also count! just make sure that your experience points demonstrate advancement and your eagerness to learn.
You’ll also need to choose specific pieces of your history that relate directly to an entry-level marketing role. And you’ll need to back any achievements with quantifiable data that measures your impact!
Check out these examples:
- Tracked and analyzed advertising costs across media channels, saving 21% of marketing budget
- Increased sales from online channels by an average of $3,497 per month by implementing best practices
- Worked with local restaurants to grow their online search presence, increasing organic search traffic from approximately 100 to 1K users per month
- Created A/B testing for Twitter ad copy, improving ROI by 9%
- Overhauled conversion rates by 22% with custom-designed reports in Tableau while streamlining data to decrease manual reporting by 15 hours weekly
Include relevant marketing education
Many hiring managers understand that you don’t have much marketing experience. However, they won’t extend the same courtesy if you can’t show them the professional foundation for this competitive sector.
This is where your education, including a degree, diploma, marketing coursework, and projects, would cheer you to a win. A good strategy here is to give your educational background a more dominant role to fill the gap in your work history.
Add certifications to show your unique value
Marketing is more about what you can do than what papers say about you. However, industry-specific certifications are a good thing for your credibility. If you hold credentials that emphasize your mastery in HubSpot, Google Analytics, and leading social media networks, then you’d better mention them in your resume.
Format and tailor your resume for ATS and human recruiters
When writing your resume, strive to achieve two things: beat ATS, and convince the recruiter that you have what it takes to excel in this role. Anything short of that is a waste of your time.
Start with a simple professional format that is easy to skim, find the essential information, and quickly tell you if you fit the demands of the would-be employer.
When you are done, check your draft on a resume job description match to see if you’re missing any critical information that can get you ignored.
Top 5 tips for your entry-level marketing resume
- Measure your success!
- Metrics really are important, especially for entry-level marketers. You need to provide some quantifiable evidence that you can put your skills to good use and evolve your abilities.
- Context helps
- Sometimes, listing one percentage after another can sound a bit circular—but you can spice things up by providing the context of what the initiative was about. Talk about how you improved traffic for coffee shops, or mention that your testing was conducted via Instagram. If it requires more than a bullet point, though, save it when making a cover letter.
- Highlight your education
- Education is important for entry-level resumes. List your degree first and foremost, but think of any independent classes or certification workshops you’ve taken that might be relevant, too.
- Letters can help!
- If you have any professional recommendation letters, you can use these to boost your credibility alongside your freshly-polished resume. Include them separately and make sure they touch upon your best traits!
- The job description is your friend
- If you get stuck, refer to the marketing job description for ideas on what skills and values will appeal to the company you’re applying to. Reflect these in your resume to show that you know how to read your audience.
Key takeaways
- Showcase your creativity from the very start
- Figure out what they want—and deliver it
- Display your effective marketing strategies
- Buff up your credentials
- Show that you pay attention
Entry-Level Marketing Resume FAQs
With some creativity, most projects can be spun to your advantage on your resume. Even if you’ve only had one job in marketing, you can probably think of independent projects or even volunteer opportunities that utilized your marketing skills!
Just one page. It should never go over a single page, but don’t worry: You don’t have to completely fill the page, either. In fact, a bit of breathing room is nice!
A bit here and there is fine, but take it easy! You want to appear as professional and polished as you can. So keep things understated while you express yourself—and put readability first like you see in our examples.
