beamjobs

BeamJobs blog

The resume builder for tech professionals.

3 Marketing Job Description Samples for 2022

Image of author.

Stephen Greet, Co-founder

August 3, 2022

Marketing may be the most vital role for your business as you’re trying to grow your brand and product awareness. Finding the right marketer with the proper skill-set will help you achieve your growth goals in no time. The ideal candidate will be superb with customer relations, advertising, content creation, and marketing analytics. And these are just some of the things they’ll do well!

Marketers are in demand in every industry. Their primary role is to help grow a business’ awareness and get more people to buy their products or services. They’ll foster customer relationships, help them find solutions to their problems, and offer the company’s value propositions.

Think getting the perfect marketer for your business is like finding a needle in a haystack? You can bury those thoughts right away! BeamJobs has some tips to help you land the best marketer for your role, beginning with these three marketing job description samples.

Marketing Job Description Example

Job details: Whether you’re a tech company, soap manufacturing business, or restaurant, you can increase your customer base with our services at Monte Rili. 

We’re a direct marketing agency using the proven method of direct marketing to connect with our clients' prospective and existing customers. Our unique marketing strategy targets our clients' customers, satisfies their interests, and calls them to quick action. As a result, our clients enjoy increased customer conversion and retention rates.

As we look to expand our clientele and help more businesses get customers, we're on the hunt for a marketer who’s excited to help increase customer conversion and retention rates. If you’re interested in marketing for clients in various industries and can work in our Des Moines office, this could be the perfect fit for you!

Responsibilities

  • Engage in client marketing campaign meetings and contribute creative ideas for their target customers 
  • Assist the marketing managers in implementing the direct marketing strategy
  • Attend regular review meetings to evaluate the current marketing performance and review client goals
  • Establish solid and stable relationships through phone calls with the customers of our clientele to build trust
  • Learn from our clients’ marketing managers to smooth the direct marketing process
  • Identify target audience with HubSpot and BuzzSumo after getting minimal information given by clients
  • Engage in training sessions for customer satisfaction, market research, customer analysis, and product expertise 

Qualifications

  • 2–3 years of marketing or sales experience in any industry (ideally customer-facing)
  • A high school diploma or equivalent
  • Bachelor’s degree is a bonus (Marketing, Communications, Management, etc.)
  • Knowledgeable in Microsoft Office tools like Word, Excel, PowerPoint, etc.
  • Proficient in crafting emails
  • Working experience in Google Analytics
  • Able to listen actively and offer solutions
  • Strong verbal and written communication

Benefits

  • $67–113K base pay, plus commission and marketing performance bonus
  • Life, vision, and health insurance
  • 6% 401(k) matching
  • Work laptop
  • Occasional complimentary gifts from our clients who’re happy with your work
  • $2,000 marketing development course
  • Flexible work hours
  • Unlimited PTO
  • 1 week annual company retreat

About the company: The core of Monte Rili is creating a direct connection with customers, which we believe is the best way to advertise products and encourage buying. 

With our services, our clients won't sweat over the inefficiency of their marketing budgets. Instead of casting a large net, hoping to catch prospective customers, we use social media analytics tools to find the most likely customers and connect with them. 

Despite beginning in a small Des Moines office in Iowa, our strategy has helped us grow into a business with branches in seven other states. During our expansion over the past seven years, we’ve satisfied over 1500 clients, helping them connect their products to their customers. Yet we’re not interested in resting on our oars but intend to expand all over the country. Join us today!

Growth Marketing Manager Job Description Example

Job details: Intent on helping people avoid life-long financial blunders, Bepoz functions as a personal financial software to help users maintain healthy money habits. With Bepoz, you can easily plan your luxury purchases to avoid the regret often caused by impulse buying.

Besides helping you plan for your splurges, we offer locked vacation savings plans, college funds, retirement, and investment portfolios. Alongside these features, our customers have top-notch fund security and unparalleled 24-hour a-day support.

Due to our recent venture into mobile app channels, we’re looking for a seasoned growth marketing manager to oversee organic and paid customer acquisition marketing. You should be passionate about our products and responsible for developing effective marketing strategies. If this tickles your fancy, we want to have a look at your resume!

Responsibilities

  • Track performance metrics and marketing budgets
  • Develop sustainable practices and strategies for privacy protocols
  • Manage mobile app marketing campaigns and report to the director of growth marketing
  • Lead the mobile application optimization to improve organic traffic flow
  • Collaborate with app development, product marketing, product design, and software engineering teams to implement marketing strategies
  • Oversee the advertising efforts of the company in the in-app ad ecosystem
  • Stay updated about current trends in fintech marketing and app optimization

Qualifications

  • 7+ years of management experience in marketing campaigns
  • 2+ years of marketing experience in the mobile app landscape
  • Bachelor's degree in Communications/Business/Management
  • Proven experience in marketing performance analytics and metrics
  • Proficiency in Google Play Console and App Store Connect
  • Familiarity with privacy shifts like iOS 14.5 and SKadNetwork
  • Able to multi-task and prioritize 
  • Highly accurate and attentive to detail

Benefits

  • $99–146K + yearly bonus
  • Insurance: dental, life, medical, and vision
  • Remote work
  • 3 weeks PTO every 6 months
  • 5% matching 401(k)
  • Unlimited snacks in the office 
  • $100 fitness package monthly
  • Company laptop

About the company: Bepoz was founded by three medical students who left medicine to focus on their combined innovative software idea. That thought is now known as Bepoz, and we help millions make excellent financial decisions concerning purchases and savings.

From a humble beginning in a tech hub at Georgia State University, Bepoz has progressed into an international company over the past 15 years. While headquartered in Atlanta, Georgia, we’ve expanded to Japan, Brazil, Denmark, Nigeria, and Australia. 

Our ultimate business goal is to make sure our customers feel secure with us. We're proud to report that our employees also feel confident in our business as we've never had a layoff since our beginnings. We’ve been at it for 16 years and plan to continue to grow with our trustworthy and people-loving staff. Regardless of your location, reach out to us. We're remote!

Senior Marketing Job Description Example

Job details: At Laratim, we’ve been safeguarding the data of organizations and companies for the past 20 years. From military weaponry designs to customer details within a tech business to the social media activity of a high school student, we're versatile in terms of what we protect.

Our secure technology plus intuitive user interface allows our clients to easily control how much of their data can be accessed by external bodies, even after sharing their information. So, businesses, government bodies, and private individuals (basically everyone) are our customers.

To extend our frontlines to the Asian market, we need a senior marketing manager who’ll appreciate the opportunity to oversee such an undertaking and deliver outstanding results. You’ll work hand-in-hand with the leadership to itemize company goals and work with other team members to achieve them.

Responsibilities

  • Meet with company leadership to identify goals and outline effective marketing strategies
  • Manage the marketing team members to execute the most optimized and effective strategy
  • Be responsible for the entire marketing operations of the Asian market
  • Oversee the creation of the marketing calendar in Microsoft Excel and track changes in the calendar
  • Organize review meetings to analyze performance metrics of marketing campaigns
  • Lead the market research sessions for penetrating the Asian market

Qualifications

  • 7–10 years of experience in field marketing, territory marketing, or similar role
  • Bachelor's degree in Business Administration/Management/Marketing/related role
  • Expert in developing marketing plan/strategy/timeline
  • Familiarity with CRM such as Salesforce
  • Knowledge of project management tools such as Workamajig
  • Highly proficient in Microsoft Excel, PowerPoint, and Word
  • Excellent communication skills: oral and written
  • Able to motivate team members to reach the desired goals

Benefits

  • $110–186K salary, plus performance commissions
  • Company stock
  • Company car with chauffeur
  • Unlimited PTO
  • Flexible hours
  • $10,000 paid relaxation trip yearly
  • 6% 401(k) matching

About the company: After his personal information had been phished one too many times, Klaus burned the midnight oil to create Laratim from his home office in Houston, Texas. To this day, he maintains a passion for protecting people’s data from being used without their permission. 20 years, 19 international locations, and 8,000 employees later, Laratim has taken the goal to a greater level.

We now help government bodies, corporate institutions, and private individuals protect their data storage from hackers, intrusive probes, and sneaky data-scrappers. We’re obsessed with maintaining a high level of security, leading numerous Fortune 100 companies to entrust us with their data.

Regardless of our adherence to high-quality standards, we encourage a relaxed workplace. Our easy-going work culture helps keep us fresh for our customers when they need us.  Interested in learning more about us? Reach out! 

Write a Winsome Marketing Job Description  

Opening a webpage containing a job vacancy but seeing a long essay without sections, paragraphs, and structure can be a disorienting experience for any job seeker. When a company fails to take the time to write an appealing job description, it can discourage applicants from applying and instead encourage them to exit the webpage.

You might think writing a job description is easy, but it’s more complicated than you know! We’ve seen many subpar job descriptions with little to no details about the company. If a business can’t offer information about itself, applicants might not apply for fear of fraud; Being upfront is key to quelling suspicion.

We’ve also seen descriptions asking for too many qualifications while offering little benefits. These are just a few ways your job description can fail to bring you great candidates. Fear not; we’re here to help you!

Iron out who you need on your team and why

Everyone yearns for a purpose, and marketers are no exception. You need to show them a reason to apply to your marketing role so they can decide if they’re the right fit. 
Does your product still need to be put on the map? Is your business steady but itching to soar to a new level of growth? Be sure to share the exact reason.

The best way to write your job description is by crafting it with the values you want to see in your hire. For example:

  • It’s expected that your marketer will be passionate about helping customers. But is it evident in your job description that you value customers?
  • You’re seeking a marketer who can create enticing content. But, is your job description attractive to the applicants?
  • You want your marketer to be strategic about achieving growth goals. But, are you showing how much you value strategy in the responsibilities section?

When you take your time to answer these types of questions, you’ll be able to write a solid job description to land the best marketer for your role.  

Edit, revise, repeat for a well-developed job description 

No one wants to read a truckload of qualifications to get a job. It’s tiring and stressful, but instead of complaining to you, they’ll move on to the next job vacancy. You’ll lose quality candidates this way. Instead of a laundry list, only include the qualifications necessary for the role. If a skill can be learned on the job quickly or is not unique to the role, skip it.

After completing your job description, it’s time to edit! It may seem daunting, but you want to attract high-caliber candidates, and they may see grammar and spelling errors as red flags.

Take time away from the edited version and let someone else have a hand at checking it over. Go over their corrections and take them to heart, even if it means more work for you! It may seem like a lot of effort, but keep editing till you’re sure you've achieved greatness in the form of words. After triple-checking, submit it and wait for some fantastic marketing resumes or marketing manager resumes to start flooding your inbox!

Write it Right by Outlining Your Marketing Job Description       

Postponing writing your job description because you’ve no clue where to begin? You can use this customizable outline to get started and attract the best applicants.

Job details: See this section as a quick company pitch to the reader. You’ll need to provide information about what you do, why you’re looking for a marketer, and what they’ll do for you. Convey these details clearly in a few paragraphs to prevent reader meltdown and help them make a quick decision about working with you or not. In short, you should make your job description concise and attractive if you want high-quality applicants.

What you’ll be doing/Roles/Responsibilities/Requirements: Many job descriptions skip the day-to-day activities of marketers because they assume all of them do the same things. However, highlighting your role's uniqueness by mentioning your business software, product, or something else along those lines can only further help readers determine if they have what it takes and if they like what they’re reading.

Examples:

  • Engage in training sessions for customer satisfaction, market research, customer analysis, and product expertise 
  • Attend regular review meetings to evaluate the current marketing performance and review client goals
  • Meet with company leadership to identify company goals and outline effective marketing strategies
  • Manage the marketing team members to execute the most optimized and effective strategy

Qualifications: Not every reader can apply for your position. It’s okay to list particular hard and soft skills in this section to filter out unqualified candidates. Rather than including every skill you know a marketer should have, stick to the most relevant ones needed for your role, especially those that will kick-start their work journey.

Remember that other skills can be learned on the job, so give your applicants a chance by avoiding a long list of qualifications that may discourage them.

Examples:

  • 2–3 years of marketing or sales experience in any industry (ideally customer-facing)
  • A high school diploma or equivalent
  • Bachelor’s degree is a bonus (Marketing, Communications, Management, etc.)
  • Knowledgeable in Microsoft Office tools like Word, Excel, PowerPoint, etc.

    Benefits: As passionate as any reader may be, the question, “What will I get out of it?” will still be on their mind. You should use this section to make your marketing role attractive. Include a salary range to let them in on their potential earnings while keeping it broad to show you’re being transparent. Don’t forget to dazzle your readers with any special company perks in order to attract the cream of the crop. 

    About the company: Besides telling your future marketer what they’ll be marketing, it’s wise to let them know a bit about your business Use this section to offer a sneak peek into your company’s location, origin, and values. Keep it short and include a Call To Action to encourage them to learn about your business. Try something like, “Interested in learning more about us? Reach out!”

    Roles and responsibilities inside the marketing industry  

    A fantastic marketer plays many roles in their career. The marketing industry requires them to blend customer relations, market research, and advertising to help companies grow. It can be a herculean task performing all these functions, but the right person can handle it.

    Here are some of the typical functions and responsibilities a marketer might perform. Obviously, they won’t do all of them at the same time, but they’ll likely navigate each at some point in their career.

    Customer Relations

    • Marketing a product or service to a customer without a connection with the company may yield zero results. A Savvy marketer takes results from zero to 100 by building solid relationships with the customer. It’s up to the marketer to serve as the company’s face to the customer, to listen actively to customer needs, and suggest relevant solutions to their problems.
      • Establish solid and stable relationships through phone calls with the customers of our clientele to build trust 
      • Manage various customer accounts and be their first contact for support, helping them find solutions speedily
      • This role requires a positive attitude, excellent written and oral communication skills, attention to detail, and proficiency in crafting emails.

    Market Research

    • If a marketer doesn’t know that their competitors have a better product, they’ll continue marketing unsuccessfully without understanding why no fish are biting. Market research ensures marketers are on top of trends, competitors’ products, market prices, demand, and supply. A seasoned marketer will use various research software to discover the trends and advise the company on what to offer.
      • Lead the market research sessions for penetrating the Asian market
      • Stay updated about current trends in fintech marketing and app optimization
      • This role requires analytical skills and proficiency in Microsoft Excel, SurveyMonkey, Qualaroo, and QuestionPro. 

    Advertisement

    • Without regularly advertising a company’s services and products, they’ll fall into obscurity as more aggressive companies steal the market share. Continuous advertising brings a business into people’s hearts while positively impacting revenue. The marketer oversees the creation and execution of ads and ad channels and tracks their progress.
      • Engage in client marketing campaign meetings and contribute creative ideas for their target customers 
      • Oversee the advertising efforts of the company in the in-app ad ecosystem
      • This role requires experience in Google Analytics and social media ads, knowledge of app optimization concepts, and excellent written and oral communication skills.

    Team Management

    • Undertaking marketing operations can be an uncoordinated disaster without a team lead who’ll direct the marketers on what to do and the best practices to apply. A senior marketing manager is usually the best person to take charge of the entire marketing operation due to their years of experience. They’ll direct the team efficiently by identifying growth goals, outlining necessary steps, providing guidance, and tracking progress reports.
      • Organize review meetings to analyze performance metrics of marketing campaigns
      • Manage the marketing team members to execute the most optimized and effective strategy
      • This role requires 5+ years of management experience, expertise in Microsoft Teams, strong interpersonal skills, and the ability to motivate team members.

    Content Creation

    • In this current age, a business that neglects to tell its story with words, images, and videos will lag in the market. Through content creation, companies remain fresh in the minds of their customers as they regularly pump out valuable and relatable information to potential and existing clents. A marketer worth their salt will produce material like blog posts, social media copy, and short video clips to drive engagement.
      • Drive social media engagement by providing helpful content for our target audience
      • Create 3–4 monthly blog posts to help customers better understand our services
      • This role requires experience using Instagram and Twitter, proficiency in Canva, and strong communication skills.