You know how to reach the right customer at the right time with your messaging. You can create Facebook ad campaigns to sell water to a fish. You can build an organic traffic engine that grows exponentially over time.
You’re a great marketing manager. You shouldn’t also have to be great at building a resume or writing a cover letter for a job. We’ve poured through thousands of marketing manager resumes learning what works and what doesn’t, to help you get an interview.
We’ve distilled our findings into professional resume templates and an extensive resume guide that has helped marketing managers get interviews at companies like Stripe and Facebook in 2024.
Why this resume works
- Marketing managers do well in both marketing and managing. Strut your stuff in the competitive field of marketing by performing a simple market analysis to determine what companies are looking for in a marketing manager applicant.
- Digest skill requirement specifics and responsible KPIs from marketing job descriptions and include them on your marketing manager resume. This gives you a roadmap for success!
- When it comes to management, almost everyone with a work history has experienced either managing or being managed.
- Whether it be self-management, managing a few, or managing many, talking about a proven leadership history sets you apart.
- Since you want to make the experience of the person reviewing your resume as pleasant as possible, the format matters. Pick a design that highlights your strengths in the order best suited to the position.
Why this resume works
- You should include any licenses or certifications you have in a dedicated “Certifications” section on your assistant marketing manager resume. Our handy resume templates enable you to add a specific area for certifications and licenses. The first thing administrators check for in people applying for assistant marketing manager positions is whether that person has the necessary chops to perform the job adequately.
- Including your certifications in their own section makes this determination quick and decisive.
If you have certifiable skills but lack certification, your professional experience will be enough to showcase the practical application of your skills.
- Including your certifications in their own section makes this determination quick and decisive.
- Assistant resumes should focus on your specific contributions during your past experiences. Instead of writing something vague like “collaborated with marketing manager,” list concrete details like “collaborated with marketing manager, 4 internal teams, 50+ clients, and 20+ marketing strategists.”
- As an assistant marketing manager, include any other work experience you’ve had! Try to focus your discussion of these other work experiences around how you interacted with people, whether they were colleagues, customers, or clients.
Why this resume works
- We all start our careers without experience, so don’t worry if your assistant marketing & communications manager resume is light on experience.
- That statement may have left you wondering, “Ummm, isn’t a resume an overview of experience?”. And, it’s true, but that doesn’t mean you’re limited to listing work experience.
- Fill your resume with projects (including school projects), internships, externships, volunteer experiences, education, school awards, hobbies, and interests. As long as you can make them relevant for the job you want, they can have a spot on your resume.
- Another thing you can do to add value to your resume (and fill some empty space), is to add a resume objective.
- These two or three sentences can highlight why you want the assistant marketing & communications manager role, why you’d be a good fit, and what skills you bring to the table. The most important thing about adding a resume objective, though, is to make sure it’s specific to the job. That means including the company name, job title, and relevant skills.
Why this resume works
- Whenever possible, quantify the impact you’ve brought to your past marketing roles. For example, did your data acquisition and A/B testing lead to refined messaging and marketing strategies? What percentage increase of customer conversions did your refined messaging drive?
- These can be rough estimates as the main goal is to showcase your ability to drive high value in the positions you’ve held.
- When your skills and expertise are already at the top of the career ladder, you must showcase only the best skills and experience. Including too many, too few, or immediately-irrelevant skills on your marketing director resume can easily lose the attention of the resume reviewer, especially for a high-level position like a marketing director.
Why this resume works
- Focus on your entry job (marketing associate) and highlight the best of your performances to share with the recruiting team. This strategy will turn your field marketing manager resume into a journey through the ranks and what you’ve done to get here.
- To sustain your momentum of career growth, add your mid-level position (say marketing analyst) and detail how this job prepared you for the current role you’re applying for.
Why this resume works
- When you’ve worked at reputable companies, it becomes easy to get noticed by your dream employer. Picture how Jose parades his time working at Adobe Inc., Salesforce, and now Uber Technologies. That’s an A-list of employers.
- But don’t just flaunt your working history in your influencer marketing manager resume. Ensure you showcase the impact you had in your previous jobs, including and not limited to saving costs, increasing sales revenue, improving marketing ROI, and more.
Why this resume works
- The power of leveraging social media to track trends and identify new opportunities is crucial to the long-term survival of any business. Notice how this sales and marketing manager resume weaves together market knowledge to penetrate new niches.
- Specifically, it shows a great understanding of the industry in general and narrows it down to identifying and actualizing niche opportunities to spur product and market growth.
Why this resume works
- Your marketing account manager resume should detail how you, well, manage accounts. It’s even better when you mention the magnitude of the portfolio under your supervision’s scope to show your abilities to recruiters.
Why this resume works
- Your digital marketing team lead resume works by passing keyword tracking systems, like the ATS, while remaining visually appealing and easy to read.
- You can design your resume with a specific target role in mind. By knowing precisely what a company is buying (looking for), you can reciprocate by selling (showcasing) exactly what they want. This process guarantees success by illustrating exact skills, KPIs, and qualification preferences.
- Digital marketing is about hooking customers’ attention and driving results. Don’t be afraid to spice up a monotonous resume with a respectably colorful template like you’ll find in our resume examples.
- This means adding graphics or images. Use a color palette that enhances your professional style.
- Your resume is a digital marketing piece designed to persuade and inform its reader. According to several corporate marketing studies, emboldening certain KPIs can enhance recognition and remembrance; don’t be afraid to A/B test and find what works for you.
Why this resume works
- As an email marketing manager, it’s important to show ownership over the projects on which you’ve worked. The best way to achieve this is by using action verbs and quantifiable results. In your email marketing manager resume, you’ll notice words and values like “created 50+ email templates,” “tested 5,000+ emails,” “analyzed 100+ campaigns,” and “executed 200+ direct emails.”
- Your title on your resume (right under your name) should always match the role to which you’re applying. So if you’re jockeying for an email marketing manager position, then your title should be “Email Marketing Manager.”
- Remember the wise phrase, “dress for the job you want, not the job you have.” This phrase hits the nail on the head. Use sections in your resume as opportunities to properly articulate the position you want, not the one you currently have.
Why this resume works
- The overall goal of your content marketing manager resume is to quickly and convincingly make the case to the hiring director that you deserve an interview. The best way to make that case is by demonstrating your impact (in numbers) in your past roles as a content marketing manager.
- Your resume can do that well, even using estimates to quantify the impacts. You can talk about the effect the marketing campaigns you’ve managed have had on overall content production, how many users your work has directly impacted, and how data reporting has improved. List anything that tangibly demonstrates your professional history of driving value and personifies a desirable (marketable) skill.
- Example: Produced 600+ blog posts, SEO articles, guides, social media copy, short videos, and influencer interviews
- Example: Reported data and content performance, diving into 50+ dashboards and analytics
Why this resume works
- Emphasize quantifiable work experience metrics on your product marketing manager resume. A hiring manager won’t spend much time reviewing your resume initially, so it’s critical that all bullet points show your capability to land you that first-round interview.
- Example: Partnered with product, policy, analytics, research, voice of the customer, and UX teams to plan and execute 30+ new research initiatives
- Example: Led creation of value-based messaging and positioning that resonated with audience/segments and drove booking behaviors by 27%
- When building your career, the absorption of skills and experience is as inevitable as necessary. However, including too many, too few, or irrelevant skills can easily trip the resume reviewer’s defense system.
- By designing your resume with a specific target role in mind and selling the target company exactly what you know they’re buying (the job description has all the answers!), you ensure results, even if your combined years of experience fall below the “ideal candidate” minimum.
Why this resume works
- When you’re writing your regional marketing manager resume, you may be feeling incredibly aware of just how small a single page is.
- Rather than cramming your work experience down to a font size that requires a magnifying glass to read, focus on your most relevant work.
- Having trouble breaking up with the jobs you had in high school? You can save old experiences in a separate document, just in case. And remind yourself that you can discuss these experiences during an interview.
- Since you probably have many years of experience, you may want to consider including a resume summary, which can give a valuable overview of your skills and how they’ve driven results throughout your career.
Related resume guides
Writing Your Marketing Manager Resume
The goal with your marketing manager cover letter and resume is to get an interview. From there, your resume is not nearly as important.
In this guide, we’ll walk you through how to best structure your resume to get that initial interview. Marketing managers have a wide range of skills so it can be really tough to figure out what to include and what to leave out.
You’ll need to make sure your resume is formatted properly, you have all the sections a hiring manager is looking for, and most importantly you’ll have to be sure to talk about your skills and work experience in the right way to get an interview.
What’s in this guide (the sections are ordered by how important they are):
- General resume formatting tips
- How to talk about your work experience (hint: use numbers)
- What skills to include in your “skills” section
- How to customize your marketing manager resume for each job you apply to
- Should you include a resume objective?
- Including your education and certifications
Formatting tips for your marketing manager resume
Formatting your marketing manager resume is relatively straightforward. In short, here is what you should strive for:
- Keep it to one page.
- Keep your resume layout simple. Don’t include any images or graphics and choose a layout that’s easy to read.
- Don’t have any spelling or grammar errors! Don’t let this be the reason you don’t get an interview. Triple check and have a friend review your resume as well.
- When talking about your work experience, make your bullet points short and self-contained. The hiring manager will only skim over paragraphs of text.
- More likely than not, you don’t need to include a resume objective or resume summary. We’ll talk more about that later.
Quantify your past marketing manager work experience
Let’s dive right into the most important part of your resume: your work experience. You’ll see in the example resumes I provided that this part takes up most of the space.
There’s a good reason for that. Hiring managers largely make their decision about whether or not you get an interview based on your past experience.
The best way to talk about your experience is to focus on tangible outcomes. Hiring managers want to know you’ll have a big impact on their business through your marketing ability.
What’s the best way to make that case? By showing you’ve had a similarly large impact in your past marketing manager roles.
Think about it. Would you keep running a paid ad if you had no insight into whether it was working or not? Or course not!
To illustrate this point consider these two work experiences. They are describing the same person in the same job but one utilizes numbers to describe their impact and the other doesn’t.
Which do you think is more convincing?
RIGHT – use metrics to describe your impact
Financial Services Company
August 2016 – May 2018, New York NY
Marketing Manager
- Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads that generated $17M in 2017
- Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads of 78% year over year
- Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI by 27%
- Exceeded growth targets every quarter by 24% on average
- Managed a team of 3 full-time marketing associates
WRONG – avoid generalities and vague statements of impact
Financial Services Company
August 2016 – May 2018, New York NY
Marketing Manager
- Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads
- Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads
- Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI
- Exceeded growth targets every quarter by
- Managed a team of 3 full-time marketing associates
The reality of applying to marketing manager roles is that you’ll likely be competing with 50+ other applicants. This means the hiring manager will quickly review your resume and determine whether or not you’ll get an interview.
You can quantify your marketing impact in a wide range of ways. Here are some examples for inspiration:
Ways to quantify your impact as a marketing manager
- New leads
- Example: Created SEO campaign that generated 25,000 monthly organic users to the site resulting in 500 new leads monthly
- Incremental revenue
- Example: Ran an email marketing campaign based on customer engagement to notify power users of underutilized features resulting in $400,000 in incremental up-sell revenue
- Improved ad performance
- Example: Through A/B testing of various attributes of an AdWords campaign improved impression to customer conversion rate by 78% over the lifetime of the campaign
- Reduced costs
- Example: Identified under-performing external vendors and reduced costs by $225,000 annually while exceeding revenue targets
- Improved ROI
- Example: Created specific ads for each customer segment resulting in an ROI improvement of 26% relative to non-specific ad campaigns
- Exceeded targets
- Example: Exceeded quarterly revenue targets each quarter for the last year and a half by on average 7%
- Improved performance by your direct reports
- Example: Implemented monthly goals and coaching plan for each direct report leading to all 90% of team members exceeding their revenue goals for the year
Quantifying your impact draws the hiring manager’s attention and quickly makes the case that you’ll have a huge impact on their business.
Highlighting your marketing skills
Before your resume is ever reviewed by a hiring manager, companies utilize an Applicants Tracking System (ATS) to automatically filter out resumes based on whether they contain certain keywords.
How can you be sure that your marketing manager resume will get past this filter? By including the relevant skills on your resume that are mentioned in the job description.
In your skills section, only include hard technical skills that you have. ATS filters are not screening for soft skills. Including soft skills also won’t help you impress the hiring manager.
When you’re reviewing the resume of a marketing associate is your decision impacted by whether they include a word like “communication” in their skills section? Soft skills listed without context don’t really convey meaningful information about your qualifications.
So what skills should you include? Here are common skills to include in your marketing manager resume.
You don’t (and shouldn’t) list all of these skills. Only include the ones you’d be comfortable being interviewed on.
Skills to include in your marketing manager resume:
- CRM: HubSpot, Salesforce, Microsoft Dynamics, Pipedrive
- Web Analytics: Google Analytics, Adobe Analytics, Mixpanel, Heap
- General Tools: Microsoft Excel/ Word/ PowerPoint, Google Sheets/ Docs/ Slides
- Optimization: A/B testing, customer segmentation, attribution modeling
- Paid Ads: Facebook, AdWords, LinkedIn, Google Display Network, retargeting
- Social Media: Twitter, Instagram, Facebook, LinkedIn
- Email Marketing: Mailchimp, ConvertKit, Drip
- SEO: content creation, keyword research, backlink building
- Events
- Direct Mail
The skills you’ll include on your resume should vary based on the kind of job you’re applying to. If you’re applying for a digital marketing manager role then you should focus less on events and more on paid ads.
If you’re applying for a marketing director role that focuses primarily on SEO then you’ll expand on that as an area of focus in your “skills” section at the expense of, say, your social media skill set.
You don’t want your skills to be a laundry list. Only include skills you’re very comfortable with. For marketing managers, it’s better to be a master of a few skills than a jack of all trades.
A hiring manager would be skeptical of a digital marketing manager who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those specialties on your resume.
Customizing your resume for each marketing manager role
Because “marketing” is such a broad, all-encompassing term you’re much more likely to get an interview if you tailor your resume for each job you apply to.
Only 5% of applicants customize their resumes for each application. By taking the time to do so, you’ll really help yourself stand out.
How do you actually go about customizing your resume for a specific marketing manager role? It’s easier than you think.
- Read over the job description. What are they looking for? A digital marketing expert who specializes in SEO? A marketing director who has experience leading large teams? A paid acquisition expert?
- Be sure to mention any work experience you have that is related to the role. Include the relevant skills they’re looking for in your “skills” section if you know them.
That’s it, not so bad, right? For example, if for a given marketing manager role they want someone with extensive experience in paid ads then that should be the primary focus of your work experience.
Let’s walk through a concrete example.
At the time of this writing, the company Qapital is hiring a senior performance marketing manager. Here are the job responsibilities.
Example marketing manager job responsibilities
About the Role – Qapital Performance Marketing Manager
As a Senior Manager, Performance Marketing at Qapital, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:
- Manage acquisition strategy and execution for paid media across channels. Continuously improve performance through detailed optimization to meet aggressive campaign goals and objectives.
- Own all paid performance marketing channels and serve as a day-to-day steward of the budget; maximize spend efficiencies through continuous process improvements and oversight including maintaining quantitative models of performance across funnel stages and channels.
- Build and maintain a test-and-learn culture to determine the most effective channels. Improve effectiveness in current paid performance channels, and expand into new channels.
- Partner closely with media agencies to align on goals, and drive the strategy to get there. Serve as the day-to-day point of contact for agency communication and status updates.
- Devise innovative ways to drive subscriptions and KPIs. Create a testing agenda for new digital platforms and creatives.
- Partner with Analytics, Design, and agencies to track and report acquisition performance.
- Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
- Work collaboratively to create and test messaging and creatives for multiple audiences and engagements/channels.
- Own budget tracking and forecasting across channels.
I’ve highlighted in yellow the keywords and concepts you might be able to incorporate into your resume. In summary, they’re looking for someone to take ownership of overpaid media and all responsibilities that come with that task from budgeting to measuring performance.
I’ve taken the resume example at the top of this page and changed the work experience to mirror what they’re looking for.
Example – customizing your work experience for a given role
Financial Services Company
August 2016 – May 2018, New York NY
Marketing Manager
- Owned forecasting, budgeting, tracking, and reporting for all paid acquisitions resulting in new leads that generated $17M in 2017
- Fostered a culture of testing and learning by encouraging constant optimization of ad strategy resulting in conversion improvements rates of 250%
- Onboarded and monitored media agency partners and saved $250,000 by ending contracts with the worst-performing partners while hitting revenue targets
- Exceeded growth targets every quarter by 24% on average
- Managed a team of 3 full-time marketing associates
You can see how I adjusted the description of my work experience to closely match what Qapital is looking for in this hire. This will ensure you get past the automated ATS filters and will really help you stand out to the hiring manager.
Your marketing resume objective
A resume objective expresses your specific interest in the marketing manager role you’re applying to. In short, you most likely shouldn’t include a resume objective.
Why? Remember that you’re trying to keep your resume to one page. You should be super selective about what makes the final cut on your resume.
99% of the time, resume objectives are generic and do nothing to convince the hiring manager you deserve an interview. Unless you’re customizing your resume objective for the specific role you’re applying to, you shouldn’t waste the space on your resume to include it.
You tell me, would this resume objective increase the chance of you giving an interview to the applicant?
WRONG – generic resume objective
“Looking to leverage my experience with paid acquisition and SEO to help grow a customer-centric technology product”
I fell asleep while reading that. It’s clear as day this marketing manager didn’t bother to customize the resume objective for the specific role. Compare that to this resume objective.
RIGHT – customized resume objective
“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into Africa.”
This applicant took the time to understand the role they’re applying for, understand the company mission, and succinctly demonstrate their unique qualifications to succeed in this role. This is the kind of resume objective worth including.
Education and certifications on your resume
All marketing managers should include their education on their resumes. At a minimum, this section should include the school you went to and the degree you obtained.
Since you’re applying for a marketing manager role you likely have a few years of work experience. This means you don’t have to include your GPA or relevant classes you took in school. Use that space to tsealk more about your work experiences.
You should also be sure to include any relevant marketing certifications you’ve obtained. You can include these in your education section.
Here are some common certifications for marketing managers:
Common certifications for marketing managers
- Google Analytics
- Google Ads
- Facebook Certified Digital Marketing Associate
- Facebook Certified Marketing Science Professional
- Bing Ads Accredited Professional Certification
Frankly, certifications don’t hold much weight for marketing managers. It’s much better to demonstrate your ability through your work experience and outcomes.
For newer marketing professionals, however, certifications can signal to employers you can learn on your own.
Writing a marketing manager resume that will get you interviews
When writing your resume always keep in mind your goal: to get that initial interview. All of the tips we’ve given in this guide are in service of that mission.
Here’s a quick recap of those tips:
- Use one of the proven resume templates at the top of this guide so you’re not starting from zero (staring at a blank page can be intimidating).
- Keep your resume to one page.
- Quantify the impact you’ve had in your past marketing roles.
- Include only hard skills in your “skills section”. For marketing roles, it’s better to be a master of a few skills than a jack of all trades on your resume.
- Customize your resume for each marketing manager role you apply to. Read the job description and demonstrate you can handle the major responsibilities of the role.
- Only include a resume objective if you’re going to customize it for each job you apply to.
Applying to new marketing jobs can be soul-draining. It can seem like you’re applying into a void. Try to keep your head up! Give yourself a high-five for completing one of the most annoying parts of the application process, your resume.
Before you know it you’ll have more interviews than you can manage. You got this!
