27 Marketing Manager Resume Examples for 2026

How to Write a Marketing Manager Resume

A strong marketing manager resume should show exactly how you drive growth, lead teams, and deliver measurable results.

This section breaks down the essentials so your experience speaks louder than buzzwords.

A strong marketing manager resume should show exactly how you drive growth, lead teams, and deliver measurable results.The goal with your marketing manager cover letter and resume is to get an interview. From there, your resume is not nearly as important.

In this guide, we’ll walk you through how to best structure your resume to get that initial interview. Marketing managers have a wide range of skills so it can be really tough to figure out what to include and what to leave out.

You’ll need to make sure your resume is formatted properly, you have all the sections a hiring manager is looking for, and most importantly you’ll have to be sure to talk about your skills and work experience in the right way to get an interview.

What’s in this guide (the sections are ordered by how important they are):

Formatting tips for your marketing manager resume

Formatting your marketing manager resume is relatively straightforward. In short, here is what you should strive for:

Create a suitable marketing manager contact section

Your contact section should be professional. Avoid using any nicknames from high school and be specific with your details.

Here’s a list of all the details you must add:

• Your full name
• Latest phone number
• Professional email address
• Current location
• LinkedIn profile

Generally, avoid:

• Using nicknames or unprofessional email addresses
• Listing your entire street address
• Adding a phone number that is out of service

Note: Once you’re done, proofread this entire section to ensure you don’t have any typos.

Quantify your past marketing manager work experience

Let’s dive right into the most important part of your resume: your work experience. You’ll see in the example resumes I provided that this part takes up most of the space.

There’s a good reason for that. Hiring managers largely make their decision about whether or not you get an interview based on your past experience.

The best way to talk about your experience is to focus on tangible outcomes. Hiring managers want to know you’ll have a big impact on their business through your marketing ability.

What’s the best way to make that case? By showing you’ve had a similarly large impact in your past marketing manager roles.

Think about it. Would you keep running a paid ad if you had no insight into whether it was working or not? Or course not!

To illustrate this point consider these two work experiences. They are describing the same person in the same job but one utilizes numbers to describe their impact and the other doesn’t.

Which do you think is more convincing?

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads that generated $17M in 2017
• Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads of 78% year over year
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI by 27%
• Exceeded growth targets every quarter by 24% on average
• Managed a team of 3 full-time marketing associates

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads
• Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI
• Exceeded growth targets every quarter by
• Managed a team of 3 full-time marketing associates

The reality of applying to marketing manager roles is that you’ll likely be competing with 50+ other applicants. This means the hiring manager will quickly review your resume and determine whether or not you’ll get an interview.

You can quantify your marketing impact in a wide range of ways. Here are some examples for inspiration:

Quantifying your impact draws the hiring manager’s attention and quickly makes the case that you’ll have a huge impact on their business.

Highlighting your marketing skills

Before your resume is ever reviewed by a hiring manager, companies utilize an Applicants Tracking System (ATS) to automatically filter out resumes based on whether they contain certain keywords.

How can you be sure that your marketing manager resume will get past this filter? By including the relevant skills on your resume that are mentioned in the job description.

In your skills section, only include hard technical skills that you have. ATS filters are not screening for soft skills. Including soft skills also won’t help you impress the hiring manager.

When you’re reviewing the resume of a marketing associate is your decision impacted by whether they include a word like “communication” in their skills section? Soft skills listed without context don’t really convey meaningful information about your qualifications.

So what skills should you include? Here are common skills to include in your marketing manager resume.

You don’t (and shouldn’t) list all of these skills. Only include the ones you’d be comfortable being interviewed on.

Skills to include in your marketing manager resume:

The skills you’ll include on your resume should vary based on the kind of job you’re applying to. If you’re applying for a digital marketing manager role then you should focus less on events and more on paid ads.

If you’re applying for a marketing director role that focuses primarily on SEO then you’ll expand on that as an area of focus in your “skills” section at the expense of, say, your social media skill set.

You don’t want your skills to be a laundry list. Only include skills you’re very comfortable with. For marketing managers, it’s better to be a master of a few skills than a jack of all trades.

A hiring manager would be skeptical of a digital marketing manager who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those specialties on your resume. 

Customizing your resume for each marketing manager role

Because “marketing” is such a broad, all-encompassing term you’re much more likely to get an interview if you tailor your resume for each job you apply to.

Only 5% of applicants customize their resumes for each application. By taking the time to do so, you’ll really help yourself stand out.

How do you actually go about customizing your resume for a specific marketing manager role? It’s easier than you think.

That’s it, not so bad, right? For example, if for a given marketing manager role they want someone with extensive experience in paid ads then that should be the primary focus of your work experience. 

Let’s walk through a concrete example.

At the time of this writing, the company Qapital is hiring a senior performance marketing manager. Here are the job responsibilities.

Example marketing manager job responsibilities

About the Role – Qapital Performance Marketing Manager

As a Senior Manager, Performance Marketing at Qapital, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

• Manage acquisition strategy and execution for paid media across channels.  Continuously improve performance through detailed optimization to meet aggressive campaign goals and objectives. 
• Own all paid performance marketing channels and serve as a day-to-day steward of the budget; maximize spend efficiencies through continuous process improvements and oversight including maintaining quantitative models of performance across funnel stages and channels.
• Build and maintain a test-and-learn culture to determine the most effective channels. Improve effectiveness in current paid performance channels, and expand into new channels.
• Partner closely with media agencies to align on goals, and drive the strategy to get there. Serve as the day-to-day point of contact for agency communication and status updates.
• Devise innovative ways to drive subscriptions and KPIs. Create a testing agenda for new digital platforms and creatives.  
• Partner with Analytics, Design, and agencies to track and report acquisition performance.
• Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
• Work collaboratively to create and test messaging and creatives for multiple audiences and engagements/channels.
• Own budget tracking and forecasting across channels. 

I’ve highlighted in yellow the keywords and concepts you might be able to incorporate into your resume. In summary, they’re looking for someone to take ownership of overpaid media and all responsibilities that come with that task from budgeting to measuring performance. 

I’ve taken the resume example at the top of this page and changed the work experience to mirror what they’re looking for.

Example – customizing your work experience for a given role

Financial Services Company
August 2016 – May 2018, New York NY
Marketing Manager

• Owned forecasting, budgeting, tracking, and reporting for all paid acquisitions resulting in new leads that generated $17M in 2017
• Fostered a culture of testing and learning by encouraging constant optimization of ad strategy resulting in conversion improvements rates of 250%
• Onboarded and monitored media agency partners and saved $250,000 by ending contracts with the worst-performing partners while hitting revenue targets
• Exceeded growth targets every quarter by 24% on average
• Managed a team of 3 full-time marketing associates

You can see how I adjusted the description of my work experience to closely match what Qapital is looking for in this hire. This will ensure you get past the automated ATS filters and will really help you stand out to the hiring manager.

Your marketing resume objective

A resume objective expresses your specific interest in the marketing manager role you’re applying to. In short, you most likely shouldn’t include a resume objective.

Why? Remember that you’re trying to keep your resume to one page. You should be super selective about what makes the final cut on your resume.

99% of the time, resume objectives are generic and do nothing to convince the hiring manager you deserve an interview. Unless you’re customizing your resume objective for the specific role you’re applying to, you shouldn’t waste the space on your resume to include it.

You tell me, would this resume objective increase the chance of you giving an interview to the applicant?

I fell asleep while reading that. It’s clear as day this marketing manager didn’t bother to customize the resume objective for the specific role. Compare that to this resume objective.

This applicant took the time to understand the role they’re applying for, understand the company mission, and succinctly demonstrate their unique qualifications to succeed in this role. This is the kind of resume objective worth including.

Education and certifications on your resume

All marketing managers should include their education on their resumes. At a minimum, this section should include the school you went to and the degree you obtained. 

Since you’re applying for a marketing manager role you likely have a few years of work experience. This means you don’t have to include your GPA or relevant classes you took in school. Use that space to tsealk more about your work experiences.

You should also be sure to include any relevant marketing certifications you’ve obtained. You can include these in your education section.

Here are some common certifications for marketing managers:

Common certifications for marketing managers

Frankly, certifications don’t hold much weight for marketing managers. It’s much better to demonstrate your ability through your work experience and outcomes.

For newer marketing professionals, however, certifications can signal to employers you can learn on your own.

Writing a marketing manager resume that will get you interviews

When writing your resume always keep in mind your goal: to get that initial interview. All of the tips we’ve given in this guide are in service of that mission.

Applying to new marketing jobs can be soul-draining. It can seem like you’re applying into a void. Try to keep your head up! Give yourself a high-five for completing one of the most annoying parts of the application process, your resume.

Before you know it you’ll have more interviews than you can manage. You got this!