You’re a driven promotional expert who excels at getting a brand’s message in front of its target audience. Whether in social media ads, website content, or retail store displays, you always find new trends for success.
Is your resume template up to date with regional marketing manager trends to successfully land your next job?
We’ve got your back. Our free cover letter builder and regional marketing manager resume examples are research-backed to help you showcase your skills in 2024.
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Svetlana Kazlauskas
Regional Marketing Manager
Svetlana@email.com
(123) 456-7890
Pawtucket, RI
WORK EXPERIENCE
Senior Marketing Manager
Hasbro
June 2018 – current
Pawtucket, RI
– Managed the launch of a campaign for a novel product, resulting in revenue of $2.4M in the first year
– Built out a culture of robust data collection and testing to improve campaign performance, leading to a 58% average improvementfrom campaign start to end
– Developed partnerships with 3 Fortune 500 companies, resulting in an incremental $6M increase in revenue
– Directed a team of 7 full-time employees and 3 paid contractors to create 18 unique marketing strategies
– Spearheaded the implementation of real-time reporting on marketing expenditures, leading to a 29% improvement in ROI
Marketing Manager
Johnson & Wales University
October 2014 – May 2018
Providence, RI
– Crafted holistic enrollment acquisition strategy, leading to a 42% ROI for every dollar spent
– Exceeded freshmen enrollment targets by 26% for 2017
– Identified under-performing vendors, leading to a $1.3M reduction in annual costs without revenue reductions
– Built awareness campaign to boost enrollment in 3 underperforming colleges, leading to a 54% increase in applicants and higher US campus rankings due to increased academic admissions selectivity
Assistant Marketing Coordinator
University of Rhode Island
October 2012 – August 2014
Kingston, RI
– Created 10+ marketing materials, including college brochures, web pages, and campaigns for staff attendance at prestigious high school college fairs across the Northeast
– Led the implementation of real-time reporting on marketing spend to adjust bid strategy, leading to a 26% improvement in ROI
– Provided key reports in Tableau for executive team around KPIs, such as marketing spend, revenue generated, and ROI, saving 17+ hours of manual reporting each week
– Improved return on investment for marketing materials by 14%
through data collection and analysis
SKILLS
– Data Visualization Software (Tableau)
– Spreadsheets
– Performance Analysis
– Mass Communication
– Strategies
– Copywriting
– Tracking KPIs
– Project Management
– Leadership
– Adaptability
– Compassion
EDUCATION
Master’s Degree
Communication Studies
University of Rhode Island
2009 – 2011
Kingston, RI
B.A.
Business
University of Rhode Island
September 2005 – May 2009
Kingston, RI
CERTIFICATIONS
– Certified Marketing Professional
– Project Management Professional
What Matters Most: Your Regional Marketing Manager Skills & Work Experience
Most companies are deploying a wide range of marketing strategies in 2024. Therefore, regional managers will need to be well-versed in several concepts.
You know you have the right skills, but the struggle can be narrowing it down to 6 to 10 primary abilities for your resume. Try to use a mix of top marketing manager skills and what the company emphasizes in the job description. For instance, focusing on cold email and lead nurturing would be ideal for a company looking to improve its lead gen efforts.
Here are some of the best regional marketing manager resume skills in today’s job market.
9 best regional marketing manager skills
- Salesforce
- Product Placement
- Market Research
- Email Newsletters
- Cold Calling
- Lead Generation
- Event Marketing
- Pipedrive
- Google Analytics
Sample regional marketing manager work experience bullet points
Your ability to conduct effective market research is great. However, you know that successful marketers also use that data to create high-converting promotional strategies.
Your work experience examples should use numerical examples to show how your strategies have succeeded. Think about leads generated, conversion rates, or consumer awareness metrics.
Hiring managers want to be able to quickly scan these examples to identify your core abilities, so keeping them to one sentence each is a good idea. Therefore, you don’t need to write everything you know about event marketing. Simply saying you generated 587 leads at events shows your abilities.
Here are a few samples:
- Used FindThatLead to compile a list of 3,500 cold leads and led a 14-person sales team in a cold-calling campaign to convert 37% of them into paying customers.
- Analyzed consumer data in Salesforce to identify 3 errors in the lead nurturing process, improving conversion rates by 52%.
- Created a weekly email newsletter for regional customers to generate 64% more recurring purchases.
- Held a booth at 45 regional events yearly with well-designed displays and promotional materials to generate 71% more leads.
Top 5 Tips for Your Regional Marketing Manager Resume
- Measurable results matter
- Any company looking for help with marketing will be interested in the results from campaigns you’ve run. Therefore, listing a measurable impact in each example, such as how you boosted click-through rates or social reach, will be essential.
- Keep your resume to one page
- Most management applicants have a long list of qualifications. However, narrow in on the most relevant needs of the position for a highly-specific one-page resume. For instance, you could focus on promotional design and scripting for events if managing regional events will be one of your primary responsibilities.
- Use reverse chronological order
- Strategies and technology in the marketing field are always changing. New social trends gain popularity, and the software used gets updated. Listing your most recent experiences will help hiring managers see how you handle current software like Salesforce and trends like creating promotional reels on Instagram.
- Consider a resume summary
- Many applicants for regional management positions will have years of experience. A brief summary of how you’re a promotional expert with 14 years of experience running email marketing campaigns to generate $1.5 million in sales can help your primary abilities stand out.
- Proofread for grammar and accuracy
- Just like you wouldn’t want to send out a promotional email with the wrong date listed for an upcoming sale, you don’t want your resume to be inaccurate or full of grammatical errors. Always proofread before submitting it.
Try to think of examples you can list that show a high level of skill or your ability to lead. For instance, leading a 15-person team on a spring fashion campaign to generate $560,000 in revenue would help you stand out as a management candidate.
Aim to fill in gaps in your resume or get more personal. You could write about how you use market research to formulate effective strategies or why you want to help a company promote its brand’s message.
Hiring managers will be the most concerned about your work experience, but your education in marketing or other business fields still matters. Any relevant education can help your abilities to create effective promotional strategies stand out.
