Marketing
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You can construct a multi-step campaign to convert a new prospect into a customer, create Instagram ad campaigns to sell water to a fish, and build an organic traffic engine to drastically increase brand awareness.
While you’re a great marketer, you shouldn’t also be expected to be great at writing a marketing cover letter or building a resume. We’ve pored over thousands of marketing resumes to discover what works and what doesn’t, to help you get an interview for your next marketing job.
We’ve distilled our findings into 12 marketing resume samples and an extensive resume guide that has helped marketers get interviews at companies like Stripe and Facebook in 2024. Use these examples and our top resume tips to get an interview (and a job) faster than ever!
Why this resume works
- Your marketing resume should be thorough without overwhelming hiring managers. But how are you supposed to do that?
- The best way to do this is by utilizing bullet points in your skills and work experience sections.
- The details of how you exactly directed the launch of a new campaign may not fit in your resume, but they’ll be a perfect addition when you create a cover letter.
- Your resume needs to demonstrate growth over the course of your career; let it tell a story!
- The best way to do this is by using the reverse-chronological resume format to demonstrate your most recent positions and how you’ve grown from role to role.
Why this resume works
- Just because you haven’t held the exact title you’re applying for doesn’t mean you’re missing relevant experience. If you’re skilled in useful industry tools, say so on your marketing intern resume.
- Integrate examples of how you’ve used marketing tools like Sprout Social or SEMrush to drive brand awareness. It’ll legitimize your personal experience and strengthen your candidate profile.
Why this resume works
- It’s challenging to get a marketing job when you’ve just finished school or if you’re changing careers, but there are ways to bulk up your entry-level marketing resume.
- For example, consider including relevant courses from college in a separate section.
- You can also add a resume objective to exhibit your skills, years of experience, and qualifications.
- Even if you lack experience, you can still prove you’re a worthy candidate by quantifying your work, whether it was paid experience or a side project.
- Use metrics to demonstrate how you’ve increased website traffic, saved reporting hours, reduced costs per lead, or improved conversion rates.
Why this resume works
- Most employers will be seeking applicants with a background in marketing, finance, or administration, so it can be hard to stand out if you don’t have much work experience.
- You can still make your marketing assistant resume look desirable by including internships and relevant college courses.
- If you don’t have relevant experience, you can still highlight transferable skills from other jobs.
- For example, if you worked as a server, you can highlight essential marketing assistant skills like time management, organization, collaboration, sales principles, and consumer behavior.
- If you’re an entry-level applicant, consider including a resume objective.
- An objective lets employers know what skills and qualities make you right for the job (in less than four sentences, no less!). Don’t hesitate to mention what you hope to bring to the table at your future place of employment!
Why this resume works
- It can be hard to try and explain your qualifications to hiring managers on a single page, but you can follow some standard rules to make it easier.
- Pick three of your most recent and relevant positions with four bullet points each.
- List six to 10 skills in your skills section, with a mix of hard and soft skills.
- When you’re working on your senior marketing resume, it’s no easy feat to include the most relevant information on a single page.
- If you’re feeling stuck about what to include, look up resume examples to get inspiration and help you format your content. You can also use a resume builder to make adding metrics, action verbs, and optional sections easier.
Why this resume works
- There’s no shortcut to making it in the influencer marketing space other than showing your numbers in driving traffic. And not just traffic; you need to show the financial impact for your influence.
- Achievements such as – 44% increase in social media engagement, 7.8K increase in weekly referral traffic, 4% increase in ROI over a quarter, and more – are what potential employers will be excited to see in your influencer marketing resume.
Why this resume works
- Your marketing coordinator resume can easily convey your qualifications through an effective resume skills section.
- Good marketing skills include paid ads, Google Analytics, Salesforce, MS Suite, and organization.
- Using numbers effectively in your work experience can help you snag the marketing coordinator position you’ve always wanted.
- Hiring managers use applicant tracking systems (ATS for short) to weed through potential employees. The ATS scans resumes for skills and keywords the employer has marked as important; you’re more likely to get an interview if you have those skills and keywords.
- As a marketing coordinator, you can include quantifiers like company profit, ROI, team sizes, media campaign success, increases in website traffic, etc.
Why this resume works
- Marketing professionals excel at analyzing data and researching, which means hiring managers will quickly spot any mistakes.
- Use a resume checker or spellcheck system to scan for typos, grammar errors, and punctuation mistakes so you can hand in your resume without worrying.
- Don’t forget that the hiring manager isn’t the first one to see your marketing associate resume—the ATS is the first hurdle you must pass before your resume ever gets read.
- Ensure you make it through ATS by including specific marketing keywords, like “Salesforce,” “paid ads,” and “communication.” Always check your resume against the job description to ensure you’re hitting the mark.
Why this resume works
- With your growth marketing manager resume, you need to demonstrate that you know how to attract, engage, and retain customers. One sure-fire way to do so is by using KPIs and metrics in your work experience bullet points.
- There are many options to choose from, including business objectives like revenue, sales, and customer growth, or marketing-specific outcomes like retention, website traffic, social media, and digital marketing.
- Hiring managers don’t have much time to review your resume, which means you need to make your resume easy to read at a glance.
- Using a resume template is a great way to structure and format your content, but if you’re strapped for time, you can use a resume outline and add your own stylistic elements as you see fit.
Why this resume works
- Your content marketing specialist resume should highlight your experience and skills that relate to delivering effective content and promoting a brand(s).
- The best way to demonstrate your abilities is by giving hard numbers to quantify your content production. Good examples include:
- How many posts or blogs you’ve written
- How much your efforts improved conversion rates, engagement, or other social media KPIs
- How many new customers your business gained through your efforts
- Within the skills section of your resume, make sure your skill keywords are relevant to the job you’re seeking.
- Always use the job description to guide what you write; don’t copy the skills and requirements word for word, but do include what you feel is honest.
Why this resume works
- As you stare at the blank page (or template), you may find yourself wondering where to even start writing your marketing communications specialist resume.
- Luckily, there are a series of resume tips and tricks you can follow, starting with maximizing your contact header and skipping extraneous content (like a profile picture and extra pages).
- Marketing is about connecting with customers and clients, so show you’ve demonstrated these skills in your past positions.
- Marketing campaigns, customer surveys, and targeted emails are all things that demonstrate your knowledge of marketing strategies.
Why this resume works
- Got an impressive academic pedigree? Highlight your education at the top of your marketing specialist resume to stand out in a competitive field.
- Wharton is a top business school, and you’ll be more likely to secure an interview if recruiters see that you’ve learned from the best.
Related resume guides
Writing Your Marketing Resume
When it comes to writing your resume, remember your primary goal: getting an interview. We’ve written this guide to help you achieve that mission and eventually, get the job.
However, marketers have a wide range of skills and responsibilities, so it can be tough to figure out what to include and what to leave out.
To write a great resume, you need to ensure you’ve done these three things:
- Formatted your resume properly
- Included all the sections a hiring manager is looking for
- Talked about your skills/experience in the right way
To achieve that end, we’ll go over the following information:
- Marketing resume formatting tips
- Quantifying the impact of your work experience
- The skills to include in your “skills” section
- Customizing your marketing resume for each role you apply to
- The lowdown on your resume objective
- Mentioning your education and certifications
How to format your marketing resume
When it comes to formatting your resume, there are a few rules you should follow:
- Keep it to one page. Your resume should be your highlight reel, not an autobiography.
- Opt for a simple format. This is not the place to use seven fonts and fifteen colors to highlight your creativity.
- Don’t give the hiring manager a trivial reason to put you in the “no” pile. Avoid any spelling or grammar errors at all costs!
- Keep your work experience to short, self-contained bullet points. This makes your resume much more readable.
- Only include a resume objective or resume summary if you can customize it for each role you apply to. Real estate is valuable on your resume, so don’t waste it.
Talking about your marketing work experience
This is going to be the single biggest factor when the hiring manager is deciding to give you an interview or not. Think of it as the entree at a several-course dinner; it should take up the most space on your resume.
Focus on the quantifiable, tangible impacts of the marketing projects you’ve worked on in the past. Hiring managers want to be sure the candidates they interview will positively influence their business.
Think about it: would you keep running a paid ad if you had no idea whether it was working or not? Of course not!
Consider these two work experiences. They’re describing the same person in the same job, but one utilizes numbers to describe their impact, while the other doesn’t.
Which do you think is more convincing?
RIGHT – use numbers to describe your impact
Financial Services Company
August 2016 – May 2018, New York NY
Marketer
- Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated $11M in 2017
- Built a robust brand awareness campaign through conferences and speaking engagements, increasing inbound leads by 68% per year
- Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, improving ROI by 31%
- Exceeded growth targets every quarter by 19% on average
WRONG – avoid vague statements of impact
Financial Services Company
August 2016 – May 2018, New York NY
Marketer
- Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads
- Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads
- Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, leading to ROI improvement
- Exceeded growth targets every quarter
Which do you think performed better? The reality is, numbers speak louder than words. Numbers also help hiring managers read your resume faster, which is essential when you’re likely competing with 50+ other applicants.
You can quantify your marketing impact in a wide range of ways. Here are some examples for to help inspire you:
Ways to quantify your impact as a marketer
- Generated leads
- Example: Identified keyword opportunities and created content to generate 21,000 organic users and 432 new leads monthly
- New revenue
- Example: Launched an email campaign to notify power users of under-utilized features, resulting in $411,000 in incremental revenue
- Improved performance
- Example: Built a culture of A/B testing to improve the lifetime conversion rate of a campaign by 78%
- Lowered costs
- Example: Identified poorly performing external vendors and reduced costs by $110,000 annually while exceeding revenue targets
- Increased ROI
- Example: Created ads for each customer segment, resulting in an ROI improvement of 19% relative to generalized ad campaigns
- Beat targets
- Example: Beat quarterly revenue targets by an average of 6% each quarter for the last year and a half
There’s no better way to convince a hiring manager that you deserve an interview than by demonstrating you’ve had a significant, measurable impact in your past marketing roles.
Showcase your marketing skills
The hiring process is a mystery, but it doesn’t have to be! Here’s what you need to know about the hiring process after you’ve submitted your resume:
- Companies use an Automated Tracking System (ATS) to filter out resumes based on certain keywords.
- The hiring manager or HR manager reviews your resume and determines whether you get an initial interview or not.
But how can you be sure you’ll get past this filter? Simple: include the relevant skills that are mentioned in the marketing job description, of course!
In your resume’s skills section, try to include at least 90 percent technical skills if you can. ATS filters don’t screen for soft skills like “communication” or “leadership.” Hiring managers like to see soft skills, but to pass the ATS, you will need primarily hard skills.
So what skills should you include? We’ve compiled a list of useful marketing skills that you can include on your resume. Remember, only include skills you’d be comfortable explaining in an interview.
Skills to include on your marketing resume
- CRM: Salesforce, Microsoft Dynamics, Pipedrive, HubSpot
- Web Analytics: Adobe Analytics, Mixpanel, Heap, Google Analytics
- General Office Administration Tools: Google Sheets/Docs/Slides, Microsoft Excel/Word/PowerPoint
- Optimization: customer segmentation, attribution modeling, A/B testing
- Paid Ads: AdWords, LinkedIn, Google Display Network, Facebook
- Social Media: Instagram, Facebook, LinkedIn, Twitter
- Email Marketing: ConvertKit, Drip, Mailchimp
- SEO: keyword research, backlink building, content creation
- Direct Mail
The skills you include on your resume should vary based on the kind of job you’re seeking. For example, if you’re applying for an organic marketing role, then you’ll expand on your SEO skillset instead of your social media skillset.
For marketers, it’s much more important to be an expert in a few skills than have knowledge of a lot of skills.
A hiring manager would be skeptical of a digital marketer who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those areas.
Tailoring your resume for each marketing role
Because “marketing” is such a broad term, you’re much more likely to get an interview if you tailor your resume for each job to which you apply.
Tailoring your resume tells hiring managers that you’re detail-oriented and committed to the company. Remember, you’ll be competing with many other marketers for the role, so take advantage of any opportunity you can to impress the hiring manager.
Start customizing your marketing resume by following these steps:
- Read the job description thoroughly. As you read it, think of any past experience you’ve held that matches what you’re reading.
- On the first draft of your resume, list any work experience you have that is related to the role. Include the skills they’re looking for and specific responsibilities.
Let’s walk through a concrete example.
Let’s say the company Qapital is hiring a senior performance marketer. Here are the job responsibilities:
Example marketing job responsibilities
About the Role
As a Senior Performance Marketer, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:
- Own all paid performance marketing channels and serve as a day-to-day steward of the budget.
- Manage acquisition strategy and execution for paid media across channels. Continuously improve performance through detailed optimization to meet aggressive campaign goals and objectives.
- Build and maintain a test-and-learn culture to determine the most effective channels.
- Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
- Work collaboratively to create and test messaging and creatives for multiple audiences and engagements/channels.
- Partner closely with media agencies to align on goals, and drive the strategy to get there.
- Devise innovative ways to drive subscriptions and KPIs. Create a testing agenda for new digital platforms and creatives.
- Partner with Analytics, Design, and agencies to track and report acquisition performance.
- Own budget tracking and forecasting across channels.
Essentially, they’re looking for someone to take ownership of overpaid media and all the responsibilities that come with it, from budgeting to measuring performance. The highlighted keywords and concepts are those you might be able to incorporate into your resume.
Here’s what your resume might look like if you were applying for this particular role:
Example – customizing your work experience for a given role
Financial Services Company
August 2016 – May 2018, New York NY
Marketer
- Onboarded and monitored media agency partners, saving $250,000 by ending contracts with the least-performing partners while hitting revenue targets
- Led forecasting, budgeting, tracking, and reporting for all paid acquisitions, resulting in new leads that generated $17M in 2017
- Fostered a culture of testing and learning by encouraging constant optimization of ad strategy, increasing conversation rates by 87%
- Exceeded growth targets every quarter by 24% on average
As you can see, the work experience has been adjusted to closely match what Qapital wants from their new hire. Doing this will ensure you get past both the initial ATS scan and the hiring manager’s inspection.
Your marketing resume objective
Most of the time, you won’t need an objective, but it can be a useful tool for an entry-level candidate. (If you’re a senior-level candidate with at least 10 years of experience, use a resume summary instead.) But what exactly is an objective?
A resume objective expresses your specific interest in the marketing role you’re applying to while highlighting your skills and goals for your future job.
Since your resume is limited on space, you need to should scrutinize everything you include. Our rule of thumb: unless you’re going to customize your resume objective for each role you apply to, leave it out entirely. You want the first thing hiring managers read to be something that significantly improves your chances of getting an interview.
Which of these resume objectives would you prefer as a hiring manager?
WRONG – uninformative resume objective
“Looking to leverage my experience with social media marketing to help grow a customer-centric technology product”
This candidate didn’t bother to customize the resume objective for the specific role. Compare that to this resume objective:
RIGHT – tailored resume objective
“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into South America.”
This resume objective clearly demonstrates how the candidate has researched both the role and the company. More than that, they succinctly stated why they’re a great fit for the role. This is the kind of resume objective that’s worth including!
Education and certifications
While your education section doesn’t need to be huge, you still need to include it. List the school you went to and the degree(s) you obtained while there.
If you’re an entry-level candidate or have only a few years of experience, you can include relevant courses and your GPA (if it’s higher than 3.2). However, for more senior-level marketers, your education section should only have the school you went to (and where it was located), the years you were there, and the degree you earned.
Marketing Resume FAQs
Get ahead of other job applicants by quantifying your marketing impact on your resume. Can you quantify generated leads in a month, revenue gained from a social media campaign, improved performance from A/B testing, etc.? It’s okay if you can only give an estimate, but seeing numbers on the page not only helps solidify your impact, but they also disrupt the flow of text—meaning the hiring manager reviewing your resume is forced to slow down and look a little closer!
There are so many marketing positions out there, so it’s important to only include skills that are relevant to the job you’re applying for (and, of course, relevant to the skills you honestly have). As a marketing analyst, skills that could make sense for your resume include CRM, A/B testing, social media ads, and SEO strategies. On the other hand, skills for a marketing specialist might be branding, digital and print copywriting, email marketing, and Microsoft and Google Suite.
If you decide to include an objective (you probably don’t need it!), the secret sauce in writing a good one is tailoring it to the company and making it clear why you’re the right fit to meet that company’s challenges or needs addressed in its job description. Here’s an example that hits the mark:
Adept and high-speed thinker with 2 years of marketing internship experience and 3 years in office operations. Eager to demonstrate skills in crafting paid advertisements and executing tools, such as Salesforce, MS Suite, and Google Analytics as a marketing assistant at MIXD.
