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Build my resume A marketing resume should be a snapshot of how you think, communicate, and create impact. Whether you’re applying for roles like digital marketing coordinator, content strategist, SEO specialist, brand associate, marketing analyst, or growth marketer, your resume should do one thing above all: prove you can grow visibility and revenue.
Start by learning how to make a resume optimized for both recruiters and AI hiring systems (ATS). Why? Modern marketing resumes are initially reviewed by algorithms that seek clear evidence of results—specific keywords tied to campaigns, analytics tools, and performance metrics.
Pair it with a focused marketing cover letter to add depth to the story behind those numbers—why your campaigns succeeded, how you tested ideas, and what measurable growth you attained.
In this guide, you’ll get:
- ↪ 24 proven marketing resume samples aligned with 2026 hiring data and recruiter preferences
- ↪ Templates used by candidates hired at Stripe, HubSpot, and Meta
- ↪ AI-driven formatting strategies that increase your match rate with ATS
Add Technical skills
- Weaving your technical skills into your marketing resume shows you’re ready for business and keen on growing. But unlike creating a cover letter, be brief with the details.
Add relevant courses
- Dedicate a spot in the side column of your marketing assistant resume to courses you’ve taken along the journey, right between the education section. But don’t let that list run wild; keep it to 6-7 items.
See more marketing assistant resumes>
Share LinkedIn profile
- What’s a smoother move than building a resume with your LinkedIn profile? Drop your profile link into the contact section of your marketing coordinator resume. But update your Linkedin summary, skills, accomplishments, and recent endorsements to align with the job you’re targeting.
See more marketing coordinator resumes>
The ideal template
- Use a simple template that keeps your marketing intern resume clear and concise. But don’t just take the first one you stumble upon; exploring a variety of template samples is smart.
See more marketing intern resumes>
Know company culture
- A dive into the company website and social media pages can clue your creative marketing resume in on what’s dear to them, whether leadership or team collaboration. Now, use that intel to detail how your soft and technical skills have already played into those themes.
Use tools to impress
- Want to impress employers as soon as they see your marketing analyst resume? Load it up with marketing powerhouse tools like Google Analytics 4, Hootsuite, and Mailchimp.
Improving readability
- Don’t you think effective communication is everything where reaching and engaging your target audience is the name of the game? Our point is that going all out to make your marketing specialist resume readable will surely get you in the recruiter’s good books.
See more marketing specialist resumes>
Emphasize leadership skills
- For executive roles, accent your leadership chops, right from decision-making, conflict resolution, and mentorship, to delegation. It’s just the kind of evidence that demonstrates a chief marketing officer resume of someone ready to take the wheel.
Stand out with stats
- Marketing is really about getting those wins. Then, why not put some numbers to your wins without overhyping them? Plus, you could use a resume checker for an inside scoop on where to bulk up those metrics.
Leverage education background
- Eager to showcase your email prowess? Then, start with credentials. Take Ellie’s email marketing resume, for example. She includes a Bachelor of Business Administration (Marketing) which serves as a subtle “I’ve got this” to employers.
Social media helps
- Flexing your social media prowess is the way to go for influencer marketing resume. Otherwise, how can the hiring team be sure you can sway target prospects into buying stuff or jumping on trends?
Impress with education
- Leverage the reverse chronological order for your academic credentials; Kick off your VP marketing resume with the latest win (perhaps that awesome master’s in business administration) then backtrack to your undergrad days.
Active words show impact
- Sometimes, less is more, especially if you’re short on design. Look at Victoria’s CRM marketing resume, for instance. She knows the secret: keep things short yet impactful.
Use color wisely
- When your list of achievements might not stretch as long as you’d like, a vibrant content marketing specialist resume design could be your saving grace. Yes, it’s not just about the content but also its presentation.
Show unique value
- As a marketing student, it’s not just absorbing lessons, but actively turning them into action. So, why not showcase relevant skills and real-world know-how you picked from part-time gigs (think freelance graphic designer) and college projects?
See more freelance graphic designer resumes>
Highlight your impact
- Remember, hiring managers don’t need one more superfan; they need someone who can bring results. Include impactful phrases like increased sponsor conversions, grew fan engagement, and generated extra revenue through merchandise to make your sports marketing resume as memorable as a championship-winning play.
Pick the right format
- When crafting your brand marketing resume, think of it as a new branding campaign. Make it unique and visually aesthetic. A cluttered design is as good as a blurry logo with typos—no one’s sticking around to figure it out.
Quantify your input
- The experiential marketing resume above contains phrases such as “34% year-over-year increase in fan engagement” and “19% uptick in customer response rates,” which proves the candidate isn’t just planning events for customers as a marketing disguise but driving results that get noticed.
Show personality
- Being well-rounded and approachable goes a long way in the marketing world. How about demonstrating you tick those boxes by sprinkling a little bit of personality into your growth marketing manager resume?
See more growth marketing manager resumes>
Be consistent all through
- Consistency is key—not just when you’re searching for new clients but also when creating your freelance marketing resume. Avoid throwing in random extra bullet points just because you can. Stick to a solid number, like the four-point rule above.
Go with reverse chronology
- Give your career story the spotlight it deserves by embracing a reverse-chronological format for your marketing strategist resume. Start with those humble coordinator or internship-level roles and keep rising until you reach your current position to show that you’ve earned your place in marketing.
Show attention to detail
- Don’t be that person whose entry-level marketing resume is crawling with grammatical and punctuation goofs. Giving it a good once-over won’t just highlight your eye for detail but can also save you from a major facepalm moment.
See more entry-level marketing resumes>
Give contact info
- Slotting your location in the header is a must-do, whether the gig is remote or on-site. It’s all about playing it transparent and ensuring your senior marketing resume won’t get sidelined by location-based ATS filters.
No redundant details
- You get how too much fluff is like bad filler, right? As you make a convincing case for your candidacy, the last thing you want is to have the recruiter snoozing through an ocean of unnecessary information in your communications & marketing specialist resume.
Related resume guides
How to Write a Marketing Resume
When it comes to writing your resume, remember your primary goal: getting an interview. Therefore, transform your marketing resume into a powerful interview magnet by quantifying your impact and customizing it to each role.
We’ve written this guide to help you achieve that mission and eventually, get the job. However, marketers have a wide range of skills and responsibilities, so it can be tough to figure out what to include and what to leave out.
To write a great resume, you need to ensure you’ve done these three things:
- Formatted your resume properly
- Included all the sections a hiring manager is looking for
- Talked about your skills/experience in the right way
To achieve that end, we’ll go over the following information:
- Marketing resume formatting tips
- Quantifying the impact of your work experience
- The skills to include in your “skills” section
- Customizing your marketing resume for each role you apply to
- The lowdown on your resume objective
- Mentioning your education and certifications
How to format your marketing resume
Your resume is more than a list of your skills and experience. It’s your chance to show recruiters what you can do. In marketing, clear visuals matter because they show you understand presentation, structure, and your audience. Pick a format that looks good to hiring managers and is easy for applicant tracking systems (ATS) to read quickly and accurately.
Format and design tips: One page or two, fonts, layout, and more
A one-page resume is usually best. If you’re an entry-level or mid-level marketer, keep your resume to one page. Recruiters spend about 7 seconds looking at each resume, and AI screeners work better with short, clear content.
On the other hand, two pages work for senior marketers, freelancers with many campaigns, or those with multi-channel portfolios. Even then, only include details that truly add value.
Use a human-friendly and ATS-scannable hierarchy
Semantic headings such as Summary, Skills, Experience, Education, and Tools or Certifications make it easy to review your document. Graphics and complex data have no place here.
Go with simple fonts and standard sizes
Calibri, Times New Roman, and Arial are the best choices here. For sizes, keep body text at 11-12 pts and the headers 14-16pts.
Use color sparingly and be consistent with spacing
Maintain a professional appeal in your resume by using a consistent color theme, even spacing, and adhering to the same margins.
Export strategically
Save your resume as a PDF for people to read and as a .docx file for ATS, unless the job posting says otherwise.
In conclusion: When it comes to formatting your resume, there are a few rules you should follow:
- Keep it to one page. Your resume should be your highlight reel, not an autobiography.
- Opt for a simple format. This is not the place to use seven fonts and fifteen colors to highlight your creativity.
- Don’t give the hiring manager a trivial reason to put you in the “no” pile. Avoid any spelling or grammar errors at all costs!
- Keep your work experience to short, self-contained bullet points. This makes your resume much more readable.
- Only include a resume objective or resume summary if you can customize it for each role you apply to. Real estate is valuable on your resume, so don’t waste it.
How to talk about your marketing work experience
This is going to be the single biggest factor when the hiring manager is deciding to give you an interview or not. Think of it as the entree at a several-course dinner; it should take up the most space on your resume.
Focus on the quantifiable, tangible impacts of the marketing projects you’ve worked on in the past. Hiring managers want to be sure the candidates they interview will positively influence their business. To win the over your side, NorthWestern’s school of communication says you should emphasize your prowess managing campaigns, carrying out market research, coming up with strategic plans, and the measurable results.
Think about it: would you keep running a paid ad if you had no idea whether it was working or not? Of course not!
Consider these two work experiences. They’re describing the same person in the same job, but one utilizes numbers to describe their impact, while the other doesn’t.
Which do you think is more convincing?
RIGHT – use numbers to describe your impact
Financial Services Company
August 2016 – May 2018, New York NY
Marketer
- Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated $11M in 2017
- Built a robust brand awareness campaign through conferences and speaking engagements, increasing inbound leads by 68% per year
- Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, improving ROI by 31%
- Exceeded growth targets every quarter by 19% on average
WRONG – avoid vague statements of impact
Financial Services Company
August 2016 – May 2018, New York NY
Marketer
- Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads
- Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads
- Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, leading to ROI improvement
- Exceeded growth targets every quarter
Which do you think performed better? The reality is, numbers speak louder than words. Numbers also help hiring managers read your resume faster, which is essential when you’re likely competing with 50+ other applicants.
You can quantify your marketing impact in a wide range of ways. Here are some examples for to help inspire you:
Work experience bullets – sample bullet points with metrics for the role
- Generated leads
- Example: Identified keyword opportunities and created content to generate 21,000 organic users and 432 new leads monthly
- New revenue
- Example: Launched an email campaign to notify power users of under-utilized features, resulting in $411,000 in incremental revenue
- Improved performance
- Example: Built a culture of A/B testing to improve the lifetime conversion rate of a campaign by 78%
- Lowered costs
- Example: Identified poorly performing external vendors and reduced costs by $110,000 annually while exceeding revenue targets
- Increased ROI
- Example: Created ads for each customer segment, resulting in an ROI improvement of 19% relative to generalized ad campaigns
- Beat targets
- Example: Beat quarterly revenue targets by an average of 6% each quarter for the last year and a half
There’s no better way to convince a hiring manager that you deserve an interview than by demonstrating you’ve had a significant, measurable impact in your past marketing roles.
How to showcase your marketing skills
The hiring process is a mystery, but it doesn’t have to be! Here’s what you need to know about the hiring process after you’ve submitted your resume:
- Companies use an Automated Tracking System (ATS) to filter out resumes based on certain keywords, which you can use in skills, experience, and to create LinkedIn headline.
- The hiring manager or HR manager reviews your resume and determines whether you get an initial interview or not.
But how can you be sure you’ll get past this filter? Simple: include the relevant skills that are mentioned in the marketing job description, of course!
In your resume’s skills section, try to include at least 90 percent technical skills if you can. ATS filters don’t screen for soft skills like “communication” or “leadership.” Hiring managers like to see soft skills, but to pass the ATS, you will need primarily hard skills.
So what skills for a marketing should you include? We’ve compiled a list of useful marketing skills that you can include on your resume. Remember, only include skills you’d be comfortable explaining in an interview.
Top skills employers want in marketing resumes (2026)
- CRM: Salesforce, Microsoft Dynamics, Pipedrive, HubSpot
- Web Analytics: Adobe Analytics, Mixpanel, Heap, Google Analytics
- General Office Administration Tools: Google Sheets/Docs/Slides, Microsoft Excel/Word/PowerPoint
- Optimization: customer segmentation, attribution modeling, A/B testing
- Paid Ads: AdWords, LinkedIn, Google Display Network, Facebook
- Social Media: Instagram, Facebook, LinkedIn, Twitter
- Email Marketing: ConvertKit, Drip, Mailchimp
- SEO: keyword research, backlink building, content creation
- Direct Mail
The skills you include on your resume should vary based on the kind of job you’re seeking. For example, if you’re applying for an organic marketing role, then you’ll expand on your SEO skillset instead of your social media skillset.
For marketers, it’s much more important to be an expert in a few skills than have knowledge of a lot of skills.
A hiring manager would be skeptical of a digital marketer who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those areas.
How to tailor your resume for each marketing role
Because “marketing” is such a broad term, you’re much more likely to get an interview if you tailor your resume for each job to which you apply.
Tailoring your resume tells hiring managers that you’re detail-oriented and committed to the company. Remember, you’ll be competing with many other marketers for the role, so take advantage of any opportunity you can to impress the hiring manager.
Start customizing your marketing resume by following these steps:
- Read the job description thoroughly. As you read it, think of any past experience you’ve held that matches what you’re reading.
- On the first draft of your resume, list any work experience you have that is related to the role. Include the skills they’re looking for and specific responsibilities.
Let’s walk through a concrete example.
Let’s say the company Qapital is hiring a senior performance marketer. Here are the job responsibilities:
Example marketing job responsibilities
About the Role
As a Senior Performance Marketer, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:
- Own all paid performance marketing channels and serve as a day-to-day steward of the budget.
- Manage acquisition strategy and execution for paid media across channels. Continuously improve performance through detailed optimization to meet aggressive campaign goals and objectives.
- Build and maintain a test-and-learn culture to determine the most effective channels.
- Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
- Work collaboratively to create and test messaging and creatives for multiple audiences and engagements/channels.
- Partner closely with media agencies to align on goals, and drive the strategy to get there.
- Devise innovative ways to drive subscriptions and KPIs. Create a testing agenda for new digital platforms and creatives.
- Partner with Analytics, Design, and agencies to track and report acquisition performance.
- Own budget tracking and forecasting across channels.
Essentially, they’re looking for someone to take ownership of overpaid media and all the responsibilities that come with it, from budgeting to measuring performance. The highlighted keywords and concepts are those you might be able to incorporate into your resume.
Here’s what your resume might look like if you were applying for this particular role:
Example – customizing your work experience for a given role
Financial Services Company
August 2016 – May 2018, New York NY
Marketer
- Onboarded and monitored media agency partners, saving $250,000 by ending contracts with the least-performing partners while hitting revenue targets
- Led forecasting, budgeting, tracking, and reporting for all paid acquisitions, resulting in new leads that generated $17M in 2017
- Fostered a culture of testing and learning by encouraging constant optimization of ad strategy, increasing conversation rates by 87%
- Exceeded growth targets every quarter by 24% on average
As you can see, the work experience has been adjusted to closely match what Qapital wants from their new hire. Doing this will ensure you get past both the initial ATS scan and the hiring manager’s inspection.
Do you need a marketing resume summary/objective?
Most of the time, you won’t need an objective, but it can be a useful tool for an entry-level candidate. (If you’re a senior-level candidate with at least 10 years of experience, use a resume summary instead.) But what exactly is an objective?
A resume objective expresses your specific interest in the marketing role you’re applying to while highlighting your skills and goals for your future job.
Since your resume is limited on space, you need to should scrutinize everything you include. Our rule of thumb: unless you’re going to customize your resume objective for each role you apply to, leave it out entirely. You want the first thing hiring managers read to be something that significantly improves your chances of getting an interview.
Which of these resume objectives would you prefer as a hiring manager?
WRONG – uninformative resume objective
“Looking to leverage my experience with social media marketing to help grow a customer-centric technology product”
This candidate didn’t bother to customize the resume objective for the specific role. Compare that to this resume objective:
RIGHT – tailored resume objective
“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into South America.”
This resume objective clearly demonstrates how the candidate has researched both the role and the company. More than that, they succinctly stated why they’re a great fit for the role. This is the kind of resume objective that’s worth including!
How to add education and certifications
While your education section doesn’t need to be huge, you still need to include it. List the school you went to and the degree(s) you obtained while there.
If you’re an entry-level candidate or have only a few years of experience, you can include relevant courses and your GPA (if it’s higher than 3.2). However, for more senior-level marketers, your education section should only have the school you went to (and where it was located), the years you were there, and the degree you earned.
Which marketing certifications can make a difference on your resume?
Certifications say you’re not bragging about your expertise but have proof of what you can do. Listing niche certifications can give you an edge over other candidates who may not have them, which you need in this competitive sector.
Some top marketing certifications you can consider:
- AMA Professional Certified Marketer
- Content Marketing Institute Online Training and Certification
- HubSpot Content Marketing Certification
- Salesforce Certified Marketing Cloud Consultant
- LinkedIn Learning Marketing Strategy Certification
- Google Analytics Individual Qualification
Key takeaways
- Format for both ATS and human recruiters
- Integrate keywords into skills and bullets
- Customize for each role, niche, and company
- Lead with impact whenever possible
- Be the solution to the problems of the potential employer
Average Annual Salaries for Marketers in the US
When you start applying and are on the verge of scoring your first marketing job, you want to know the salary you will take home. Well, according to the US Bureau of Labor Statistics’ latest report of 5/1/24, here’s the outlook of average wages for marketing professionals at national and selected states:
| National/State | Average annual salary ($) |
|---|---|
| National | $86,480 |
| Minnesota | $89,940 |
| Virginia | $91,410 |
| Oregon | $92,370 |
| New Jersey | $93,780 |
| New York | $99,650 |
| District of Columbia | $99,870 |
| Massachusetts | $99,910 |
| Delaware | $101,290 |
| Washington | $105,800 |
| California | $106,780 |
Marketing Resume FAQs
Absolutely. A marketing resume is the first thing recruiters from top marketing companies will expect from a candidate worth being one of them. Build a compelling one that pitches your value and fits into the need of the job they’re advertising. After all, how else can recruiters get a hint of your potential before inviting you for interviews if not through a well-crafted resume?
You write a marketing resume to pitch your value to potential employers and let them know that you’re both qualified and will excel if they hire you. A resume opens the communication channel with would-be employers, and once they like what they see, they will respond with an offer for an interview or a job.
Yes! A customized resume stands out and is a perfect fit for the advertised role instead of a generic one that would make do for any other marketing job. When you tailor your resume, recruiters can tell you’re attentive to detail and willing to go the extra mile to prove your worthiness.
Besides, ATS screen resumes for keywords, skills, and industry terms before they get to a real human resource manager, and a one-size-fits-all document won’t make it past them.
Get ahead of other job applicants by quantifying your marketing impact on your resume. Can you quantify generated leads in a month, revenue gained from a social media campaign, improved performance from A/B testing, etc.? It’s okay if you can only give an estimate, but seeing numbers on the page not only helps solidify your impact, but they also disrupt the flow of text—meaning the hiring manager reviewing your resume is forced to slow down and look a little closer!
There are so many marketing positions out there, so it’s important to only include skills that are relevant to the job you’re applying for (and, of course, relevant to the skills you honestly have). As a marketing analyst, skills that could make sense for your resume include CRM, A/B testing, social media ads, and SEO strategies.
On the other hand, skills for a marketing specialist might be branding, digital and print copywriting, email marketing, and Microsoft and Google Suite.
If you decide to include an objective (you probably don’t need it!), the secret sauce in writing a good one is tailoring it to the company and making it clear why you’re the right fit to meet that company’s challenges or needs addressed in its job description. Here’s an example that hits the mark:
Adept and high-speed thinker with 2 years of marketing internship experience and 3 years in office operations. Eager to demonstrate skills in crafting paid advertisements and executing tools, such as Salesforce, MS Suite, and Google Analytics as a marketing assistant at MIXD.
