Creating a compelling Instagram post that’s on brand? No problem. Whipping out a clever tweet? You could do that in your sleep. Social media is your skillset, and your abilities have helped companies increase their reach and grow their brand.
However, those skills don’t always translate to writing successful resumes or a social media manager cover letter.
We have you covered no matter what social media manager role you’re seeking. Helping people get jobs is our business, and our resumes have helped social media managers get jobs at great companies like Lyft and Grubhub. We’ve put our knowledge into these 24 social media manager resume samples to help you make a resume free and get the job you’ve always wanted.
Why this resume works
- The average recruiter or hiring manager only spends six seconds reviewing your social media manager resume. That’s why it’s essential to display your impact as soon as possible. Metrics like the number of followers, likes, or shares are great, but you can also include the revenue you helped raise or the percentage of time you saved by improving content creation processes.
Why this resume works
- Show how you’ve increased traffic and followers on different platforms like Instagram, YouTube, and Facebook for years. Solidify your social media marketing resume with the different roles you’ve undertaken and the kind of impact you brought in each job.
Why this resume works
- Having a strong educational background is never going to hurt your chances of getting hired, so ensure there’s a related degree in your social media coordinator resume. Next up is tools such as Google Analytics or even Adobe Premiere Pro.
Why this resume works
- Writing your content creator resume can be tough if you lack experience with resume writing. But while you may be tempted to submit your resume after your first draft, reading other resume examples can help you pick up on good resume tips.
See more content creator resumes >
Why this resume works
- Your social media influencer resume should ideally be as engaging as the content you create. Don’t overlook the ability to showcase your skills. To do that, generate impactful bullet points and use accurate resume formatting, and eye-catching colors and fonts.
See more social media influencer resumes >
Why this resume works
- As a marketing manager, you know that one of your most significant responsibilities is collaborating with other departments. More than just saying you work well with others, show how you helped or what resulted from your collaboration.
Why this resume works
- Your resume’s skills section is one of the most important on your social media strategist resume for both the recruiter and the ATS (Applicant Tracking System) to review the abilities you possess to ensure you’re right for the job.
See more social media strategist resumes >
Why this resume works
- Companies are looking for someone who shares their vision and has the talents they’re looking for, so match your resume to the job description. By including similar keywords and responsibilities, your brand marketing manager resume will show employers you’re the best fit for the role.
Why this resume works
- Make sure your social media assistant resume speaks volumes about how dedicated you are to the job. Don’t stop at simple performance reports. Use specific quantified metrics like region-based traffic, online impressions, budgeting assistance, and viewership to prove that you’re the go-to person for all social media growth campaigns.
Why this resume works
- A social media manager who understands design and photo editing is a positive addition to any company. If you’re proficient in design tools or software like Canva and PicMonkey, you can better convey your needs to your team of graphic designers.
Why this resume works
- At a high-ranking role such as a director, you’re not just blindly scheduling daily posts, you’re the X factor behind a brand’s digital presence. Employers want a social media director resume that shows you know the latest trends and previously delivered real, measurable impacts. Example, instead of being bland and saying “managed social media handles” show impact with metrics like “boosted social media impressions by 58%.”
Why this resume works
- When applying for senior positions, you’ll need to show how you’ve handled an increase in responsibility: Leadership, and multiple accounts. You can also tell more of your story when you write a cover letter.
Why this resume works
- Make sure your social media manager intern resume sheds light on those relevant projects you’ve participated in. For example, you can recount the Media Influence seminar you attended, highlighting a thing or two you mastered about using job-relevant tools like Buffer and Google Analytics.
Why this resume works
- Numbers show why you’re the right person for the job, so your community manager resume should incorporate numbers in at least 70 percent of your bullet points. Use metrics in engagement rates, follower counts, conversion rates, and budgets to demonstrate your capability as a social media guru.
See more community manager resumes >
Why this resume works
- Without work experience to rely on, add projects, volunteer experience, and even hobbies to your resume. Just be sure to highlight transferrable skills, especially communication, leadership, or any awards you’ve won.
See more entry-level social media manager resumes >
Why this resume works
- When crafting your communications and social media manager resume, remember, that keywords are your best friend. Past jobs that clearly mention “social media marketing” or “digital communications” will help you dodge the dreadful ATS blackhole.
Why this resume works
- Showing you’re a results-driven professional in your creative social media manager resume can see you curry favor with them. Phrases highlighting quantified outcomes, such as “Boosting CTR by 13.4% across four segments” and “Growing follower base by 18,342 in six months” are exactly what the recruiter wants to see on your sales pitch.
Why this resume works
- Your social media lead resume shows best when you emphasize your career progression and relevant accomplishments. Putting your experience in a reverse-chronological resume format will help employers see how you’ve gained leadership skills and taken on more responsibilities over time.
Why this resume works
- Projects should be formatted and written just like work experience, so make sure you’re still avoiding personal pronouns and incorporating action words at the start of each bullet point. Also, adding a resume objective can help overcome your lack of experience.
Why this resume works
- If you recently graduated and your college coursework aligns with the role you’re applying to, including a sampling of the courses you took can only underscore that you’re prepared to take on this new role.
Why this resume works
- Your social media managing agent resume can include projects, volunteer experience, and even resume-related hobbies/interests. Just make sure everything you include is somehow relevant to the job to which you’re applying by showcasing skills that carry over (such as communication, problem-solving, and writing).
Why this resume works
- Your resume is your first impression to a future employer, so take time to ensure sure your social media marketing analyst resume is completely error-free. Before you hit submit, review your resume and send it to others for review. You don’t want to submit it for 30 applications only to realize you misspelled your name.
Why this resume works
- For your social media marketing consultant resume, ensure to include tools like Google Analytics, Sprout Social, and Mailchimp that help you keep tabs on important data at all times. Don’t forget to write how you’ve used them in real-life scenarios to bring about positive results.
Why this resume works
- One of the best ways to impress employers is to quantify your social media and online reputation manager resumesresume with metrics. Focus on including numbers on your KPIs, sales, and web traffic. Or, you can check out some helpful resume examples for more inspiration.
Related resume guides
How to Write a Social Media Manager Resume
Summary
Demonstrate your value as a social media professional through tailored skills, quantified achievements, and clean, ATS-friendly formatting.
Whether you freelance independently, work alongside a marketing team, or even function as part of a firm, there are plenty of opportunities for growth as a creative marketing professional. Companies want qualified social media managers to assist with PR, marketing, and/or advertising departments.
While some related positions may include strategic planning, brand marketing, or even marketing data analytics, all fall under the general social media manager career umbrella. Whether you’re applying for an entry-level or senior position, build a resume that will increase your odds of moving forward in the application process.
This section will walk you through how to:
- Decode the job description and find what receruiters want
- Include the specific resume skills you possess that are noted on the job description (appease the Applicant Tracking System)
- Format your resume to draw attention to your most relevant experience
- Quantify your impact in previous positions
- Customize your resume for each social media manager job listing
How to decode the social media manager job descrition
Job postings for social media managers often sound flashy due to the platforms and audiences they target. However, behind every buzzword such as “growth,” “community,” and “brand voice”) there’s a clear message of what measurable outcomes employers expect. Understanding what the description really means and wants will help you tailor your resume and portfolio to integrate keywords that employers actually value, such as results, consistency, and creative accountability.
What does a social media marketing manager do?
Understanding what the job expects of you is one step closer to providing solutions to every need of a would-be employer. A social media manager is responsible for all online brand communication, often balancing creativity with analytics. You will be at the center of managing and growing the company’s presence on social platforms, including Instagram, LinkedIn, X/Twitter, Facebook, TikTok, and YouTube, guided by the brand’s objectives.
Key duties for social media managers include:
- Building and executing monthly content calendars
- Writing and editing posts that reflect a consistent tone and message across platforms
- Responding to comments, DMs, and mentions to maintain active, positive audience relationships
- Tracking KPIs such as reach, engagement rate, click-through rate (CTR), follower growth, and conversions
- Working cross-functionally with design, paid ads, PR, and product teams to maintain cohesive storytelling
- Monitoring competitor activity and platform updates to adapt content formats to stay ahead of the pack
How to list social media skills on your resume
An ATS will likely filter out resumes that don’t reflect skills the company is looking for in its next hire. The most important thing you can do to pass through the ATS is to add a skills section to your resume that contains the right tools and strategies for the specific social media role you want.
In your resume’s skills section, you’ll want to reflect your technical abilities (hard skills) that align with the job description while highlighting later in your work experience section the soft skills (or people) skills needed to collaborate well with others.
How do I put social media manager skills on my resume?
Putting social media expertise on your resume is more than a mere list of the software and tools you’re familiar with. The true power of your skills lies in demonstrating how you utilize them to drive revenue growth, enhance profit margins, increase customer engagement, and boost conversions during product launches.
To add context of your capabilities, improve human readability, and ATS parsing of your resume, use your skills in the following areas:
- A dedicated “Skills” section: list 6-10 competencies in bullet format
- Work Experience section: Blend your knowledge of key software and tools within your achievements
- Resume summary or headline: Integrate role-specific skills in your professional overview to add semantic value
Great examples of social media manager skills
- Campaign Strategy & Content Planning
- Social Analytics: Meta Insights or Google Analytics
- Community Management & Engagement
- Paid Media Optimization: Meta Ads, TikTok Ads
- Copywriting & Visual Storytelling
- Influencer Outreach & Collaboration
- A/B Testing
- Performance Tracking & Reporting
How many skills do social media managers have on a resume?
The optimal number of skills on a social media manager’s resume is typically 6–12, depending on your experience level and the role you’re targeting. Here’s the rule to follow: Too few would be considered underqualified, and too many would feel unfocused.
Here’s a skill list breakdown by experience:
- Entry-level candidates: 6–8 skills
- Mid-level professionals: 8–10 skills
- Senior managers: 10–12 skills
Top hard and soft skills employers are looking for when hiring a social media manager
- Facebook, Google, or LinkedIn Ads (hard) – working these sometimes-complex systems on major platforms will be regularly expected
- Google Analytics (hard) – applicants should understand how to use this tool to support and enhance business social media strategy
- Email Marketing (hard) – creating and managing successful email campaigns are an integral part of marketing
- Photoshop (hard) – applicants should be well-versed in tools like this to create excellent graphics
- Data Analysis (hard) – applicants need to know how to interpret data, use analytic tools, and monitor the correct metrics
- Community Management (soft) – developing content as well as effectively listening to the community feedback on multiple channels will be a critical job function
- Written Communication (soft) – producing effective written content that’s engaging and platform-specific is a necessity
- Collaboration (soft) – applicants should be comfortable working with team members in different departments
Here’s how a skills section would look like in your social media manager resume:
How to format your social media manager resume
Formatting matters when you construct your resume since the ATS and recruiters routinely review hundreds of resumes for different positions. Creating a resume that is ATS-friendly and easy for a recruiter to read is key. Here are a few things to remember when formatting your resume:
- How long should a social media manager resume be? Put it all on one page. Simplify wording and remove extraneous spacing or graphics to focus on your skills and expertise rather than the resume itself. Shorter resumes are more effective unless you have decades of experience.
- Present valuable information in an easy-to-read style. Use bullet points to emphasize key terms, skills, or data that can be viewed at a glance.
- Avoid icons or graphics. Images tend to confuse the ATS, not to mention they take up valuable room.
- Directly name the title of the position you’re seeking. By customizing your resume to the exact position you’re applying for, you show potential employers that you’ve done your research and are perfect for the job.
- Review your final resume draft multiple times for errors. You’re expected to present flawless posts on all social platforms, so producing an error-free resume demonstrates this ability to a future employer. Always check your resume before you hit submit to make sure it’s perfectly polished.
Placing the desired job title beneath your name shows customization.
What is a good objective for a social media manager resume?
Sometimes resumes include an objective or a summary section. A resume summary is a two-to-three-sentence overview of a candidate’s job experience and skillsets, perfect for those with many years of experience. On the other hand, a resume objective highlights why a candidate is ideal for a specific position.
You can use an objective section to describe yourself as a social media manager. Briefly describe how your short-term career goals match the potential job position. An effective objective on your resume is beneficial if you’re switching to a new role or seeking an entry-level position. Most important, however, is creating a job-specific, customized objective rather than simply using a generic or uninformative objective for every job.
Generic objective: I’m skilled in working with multiple social media platforms and have created growth in all the brands I have worked with. I hope to find a company that allows me to continue using my social media management abilities.
Job-specific objective: I am pursuing a social media management position with ABC company to use my 5+ years of experience creating and optimizing social media accounts. Tenaciously grew my accounts by 110% to over 3 million followers across all platforms. Ready and capable of bringing this enthusiasm and skill to a dynamic company like ABC.
Create an objective that focuses directly on the potential job and showcases the quantifiable data you bring to the table. We’d suggest looking at good resume objective examples to get an idea of what works and what doesn’t.
This career objective nails it with metrics, action verbs, and customization to the target employer.
Use metrics to quantify your results as a social media manager
Key performance indicators, or KPIs, hold the data most relevant to your past success in social media. Your resume can quantify your experience and set you apart from other candidates by providing concrete, specific results achieved in your field. Social media metrics reflect concrete, undeniable expertise and success in past positions, showing you can bring honed skills to a new job.
Leverage outstanding metrics to prove your abilities in areas that matter to your future employer. For example, a social media manager resume that reflects an increase in impressions and follower count will demonstrate you can expand the reach of your campaigns. For example, resumes that quantify audience engagement can show your community management skills.
Another way to utilize metrics is to show how a company’s revenue increased from a particular campaign. In whatever way you helped the company, do your best to include numbers!
Excellent resume bullet point examples
- Worked with a social media manager to create 4 funnels, resulting in an 8% increase in form submissions
- Boosted engagement by 85% over 2 email campaigns
- Connected over 50 influencers across 4 social media platforms
- Reached 5 key audiences through community organization engagement strategies
- Increased followers by 100K between Twitter and Instagram accounts in 9 months
How do I create a targeted social media manager resume?
Each time you make an AI resume, you must fully customize it to reflect the job application. While this sounds time-consuming and difficult, the reality is that resumes that are generic or non-customized may not result in moving on to an interview. Since every social media manager job description will vary, here are the resume areas you should customize for every job to which you apply:
- Objective/summary – your resume objective should be focused on the specific position and reflect how your skills make you an excellent candidate, while a resume summary should showcase your many years of experience directly related to the job description.
- Skills – choose your hard or soft skills to highlight based on those listed in the job description.
- Job description bullet points – your resume should reflect or show your experiences and skills that are directly related to the skills or job functions listed in the job description.
Social media manager resume
Quantify your contributions to platform growth in previous jobs. This will provide recruiters with a concrete reason why you should be considered for an interview. In addition, you can use an objective to clarify your desire for a managerial role.
Social media marketing manager resume
Adapt your resume for this position by focusing on your most recent marketing work experience. Put your experience in reverse-chronological order to put your most recent (and relevant) position first. Additionally, ensure your resume demonstrates an ability to work with other departments since this position will require working with various teams.
Social media strategist resume
Technical skills and data-driven decision-making are two of the most important facets of your role. Spelling out your technical skills and providing bullet points demonstrating your ability to analyze data to make meaningful connections are the best ways to show you’re a qualified candidate.
Senior social media manager resume
For this senior-level position, your job title (listed under your name on your resume) should reflect this senior status to increase the chances of being considered for a position at this career level. In addition, your resume should also mention clear examples of increased responsibility in your previous roles.
Entry-level social media manager resume
To customize your resume, include any experience that shows you have taken on projects by yourself or any leadership positions you may have held. Other ways to tailor your resume for this type of position would be to:
- Start with your strengths to highlight your management capability
- List proficiencies in hard skills like Google Analytics, Google Ads, or Facebook Blueprint
- Include relevant college coursework
Brand marketing manager resume
Your brand marketing manager resume should contain heavy bullet points that use metrics to demonstrate your successes with marketing campaigns. Additionally, your resume should include clear examples of your ability to handle teams, SEO, management, and different kinds of analysis.
Social media marketing analyst resume
For this position, include hyperlinks to your own professional social accounts, like LinkedIn and any relevant personal ones. Your resume should be customized for an analyst position and provide plenty of appropriate metrics to ensure your capabilities are visible to recruiters.
Social media content creator resume
Be sure your resume includes metrics demonstrating your ability to grow followers and reach platforms with campaigns you’ve created. Your resume should also include demonstrations of your proficiencies across multiple platforms.
Top takeaways for your social media manager resume
Congratulations on taking your resume seriously by doing your research. This initial step is huge in preparing your resume to get the position you crave. We know you can create and customize an amazing resume and land your next dream job.
Start with our free resume builder (complete with AI-powered tips) to help you design the perfect resume. If you already have a resume, use our resume checker to perfect it and ensure you have the following:
- The perfect resume format for social media managers
- Skills that balance creativitiy and analytics
- Measurable achievements that put you in charge
Social Media Manager Resume FAQs
💡 Skills and experience that align with the job description like Tailwind or GA4
💡 Metrics for data-driven achievements, such as an increase in followers
💡 Any education or certifications specific to social media like Hootsuite’s social marketing certification
💡 A link to your portfolio of your best campaigns
💡 An objective or summary is optional and should be skipped if it’s just generic
💡 Design, write, edit, schedule, and publish posts consistent with brand identity across all social media platforms with SEO best practices at the forefront
💡 Develop content calendars and determine KPIs for quarterly and yearly social media initiatives relative to company goals
💡 Engage with comments and messages to grow followings, strengthen brand presence, and mitigate negative feedback and concerns
💡 Oversee Facebook and Google Ad campaigns, reporting on A/B testing and adjusting goals and budget as needed
💡 Collaborate with marketing and sales departments to develop consistent messaging across campaigns
💡 Present analytics reports and share your insights and recommendations with stakeholders
💡 Research and stay on top of emerging tools and trends, particularly as it relates to AI
Don’t be shy about including numbers to back up your job accomplishments! KPIs are familiar to you, and you should leverage this data to quantify your impact, whether you want to demonstrate your audience reach or ROI.
Also, think about using STAR to write your bullet points. Describe the situation, task, action, and result for a clear, impact-driven bullet point:
💡 Analyzed referral traffic with GA4, identifying top-performing pins and driving $36k in sales in 3 months
A social media manager’s resume objective is a concise, focused statement at the top of your resume that outlines your qualifications for the role. It’s handy for entry-level applicants or career switchers because it highlights relevant experience, digital marketing skills, and the value you aim to bring to the employer.
Example:
“Data-driven marketing graduate with hands-on experience managing Instagram and TikTok for small businesses, seeking to leverage content creation skills and a strong understanding of analytics to grow brand engagement at Chip Blue.”
A social media manager’s job description should deploy action verbs to showcase your wins in content creation, analytics, and user engagement. When you use metrics effectively, you can easily get the attention of recruiters.
Example:
✅Executed monthly social media strategies across Instagram, LinkedIn, and Facebook, resulting in a 51% increase in audience engagement over 6 months.
A great social media manager’s resume should highlight hard and soft skills. Also showcase your knowledge in platforms like Meta Business Suite, Hootsuite, or Canva, as well as your ability to analyze data, create engaging content, and understand audience behavior.
A good measure of soft skills such as communication, strategic planning, and adaptability will also add depth and value to your application.