Social media has come a long way from the early 2000s with MySpace and Facebook. Now, it has taken the world by storm, transforming the business world into a wide web of connections and possibilities. Social media has become an essential tool that, if used correctly, can grow your reach, increase your revenue, and create brand loyalty like never before seen.
However, keeping on top of social media is often viewed as just another task on a to-do list. Most of the time, it’s handed to someone who doesn’t have the time or skills to make something substantial out of it. Even if your company posts dozens of times across several platforms, there is no guarantee of engagement, and you risk a negative ROI. That’s why social media managers are so essential.
They do more than just manage your social media content; they know how to strategize, run campaigns, and maintain a solid online presence that draws in viewers. The best social media managers diversify content across platforms to target specific audiences and increase reach. According to an Arkansas State University article, great social media managers grow awareness and bolster your brand, building your online community and coming up with more effective strategies.
With great social media management, you can expect more engagement, increased loyalty, and fewer worries. Recruiting and pilfering through social media manager cover letters and resumes to find a fantastic hire might feel intimidating, but BeamJobs is here to help you craft the ideal job description to find the best candidate.
Job details: Svade Kleid is a bridal boutique located in beautiful Savannah, Georgia. We love making dresses almost as much as we love making brides happy! Just as our dresses are top of the line, our social media pages need to be as unique and irresistible as our gowns.
Our social media manager will be in charge of all social media pages across multiple platforms—expanding our digital presence, developing new strategies, and monitoring our online success through KPIs. Our SMM must also be wedding savvy and keep up with the ever-changing trends and styles in the wedding industry. Our ideal candidate is a great collaborator who has experience running campaigns with a dynamic team across departments.
Responsibilities: Here are some general requirements you’ll complete as our social media manager, among other things.
Qualifications: Knowledge of our company brand is preferred but not mandatory (you’ll learn on the go).
Benefits: We offer a competitive salary in addition to our other great benefits, listed below.
About the company: Svade Kleid delights in designing the best dresses for brides and bridal parties across the U.S. Our stunning dresses, loving Southern hospitality, and commitment to our customers has earned us features in Martha Stewart Wedding magazine, Brides magazine, and the Best Bridal Salon award from TheKnot four years in a row.
Our goal is to make you and your entire bridal party feel magical on one of the biggest days of your life. Make an appointment with one of our 30 in-house designers today to craft your dream wedding and bridal party gowns today!
Job details: Kuschelfreund is the ultimate online stuffed animal store! Our goal is to provide every kind of stuffed animal imaginable to make every customer’s dreams come true.
From lions to tigers to bears (oh my!), Kuschelfreund can supply it. Since we’re an online-based startup, we need a strong social media presence to spread the word about each of our products and who we are as a company. We’ll need a strong social media marketing manager with the experience and know-how to guide us in the best direction possible.
As our social media marketing manager, you’ll work with our tight-knit media team to create content that’s relevant, engaging, and adorable. Your top goals will be to develop our brand and boost sales through the strategic use of social platforms.
About the company: Kuschelfreund is your one-stop-shop for all things plush and adorable! Our founder, Hana-haru Okubo, got the idea for a stuffed animal shop after trying and failing to find perfect gifts to give to her friends for the holidays. She dedicated herself to opening up an online shop just for stuffed animals. Several years later, Kuschelfreund, or “cuddly friend,” is selling more stuffies than ever, from pandas to dragons to whatever your heart desires! Our mission is to help you find the cutest new friend at the best price. Don’t see what you want? We can have it ordered or custom-made, just for you! Check out our website today to find the stuffed animal of your dreams.
Job details: Hobster Council is the name to know for digital marketing and advertising in the gourmet food industry. Food is more than sustenance—it’s a passion, a science, and an art. But good food alone doesn’t always bring in clients. That’s why our mission is to create, develop, and grow your brand by utilizing connections, trends, and proven strategies to enhance your social media presence. From vineyards to creameries, our agents can provide the best social media services for any specialty.
Our social media strategist will report to our senior media strategist and lead our social media team. They will become our expert for all our social accounts, providing guidance and assigning responsibilities as needed. They’ll lead campaigns, design content, communicate with stakeholders, and strategize plans to drive ROI for our media output, based on stakeholder-approved metrics. If you’re a leader who loves social media and working closely with a tight-knit team of creative individuals, this is the place for you.
About the company: Hobster Council is the number one marketing and digital advertising agency for clients throughout the gourmet food industry. Our founder, Homar Nep, loved the food in his hometown of Wiscasset, Maine, and wanted everyone to know about great East Coast cuisine.
So, he founded Hobster Council in 2011 to help companies get a leg up with social media. With clients like D'Artagnan, St. Supéry Estate Vineyards and Winery, Rodney Strong Vineyards, See’s Candies, and Dilettante Chocolates, we bring our best to the best of the best. Call a Hobster agent today to learn how you can build success through social media.
You can bet that applicants for your social media manager position are going to be judging your social media accounts; but just as they analyze your posts, they’re going to analyze your job description, too. Since social media managers are skilled communicators, it stands to reason your job description should be well-written, clear, and engaging at the risk of missing out on top talent.
Most job descriptions feel hastily put together with obvious errors and confusing language. Some go overboard with content, thinking they must sell the company through flowery prose. Others choose to favor the side of the excessively simple. Both are a poor choice.
One of the worst social media manager job descriptions we’ve seen had three sentences total. They asked for a high-energy, creative individual to create and launch multiple brands. No other requirements asked, no qualifications given, and no salary listed. It comes as no surprise that only 13 applicants applied in a 20-hour period, compared to a well-written job description that obtained over 200 applicants in half the time.
On the other side of the spectrum, lengthy job descriptions also turn away applicants. Often, this happens with the requirements section. Long lists of tasks end up being difficult to read and overwhelming in scope. The longer each bullet point becomes, the harder it’s going to be to keep applicants reading. No matter how respected the company, there’s no need to scare off applicants. Keep your job description (and requirements section) concise.
Another way to rise above the competition is to include the reason you are hiring. Everyone knows you are hiring, but they don’t know what you’re hiring for. Do you need to develop your online social presence from scratch? Are your products failing to reach your target audience because of poor social media content? Giving a reason in even just one sentence adds clarity and makes you stand out as an honest and open business.
After you’ve gotten your job description to a reasonable length and included why you’re hiring, there comes one of the hardest parts: tailoring your job description to social media management. Just as applicants tailor their social media manager resumes, you need to make sure your job description echoes the characteristics and qualities that a social media manager exemplifies.
Social media managers are great at focusing, creating informed content, and recognizing leads. That means your job description must be concentrated on the job, full of relevant content, and without error. However, that doesn’t mean your job description has to be stuffy. Social media managers are funny, creative, and empathetic. Your job description can echo those traits, too.
At the end of your writing process comes the most important part of writing a job description: revision. Once you post your job description, it’s public. Everyone will associate your job description with the company’s overall brand. And even if you follow every suggestion we offer, that doesn’t mean your job description will be ready to post right away. So don’t worry if it’s not like the ones listed above—that’s okay! Make time to revise, so you can fix content, correct any errors, and alter the style until it’s just right.
The best job descriptions have the following sections that fully describe the job, your company, and what the new hire will accomplish. Use the outline below to sculpt your job description to the fullest.
Job details: The role of this section is typically a bit ambiguous, but we recommend using it as an introduction. Give a (very) brief overview of your company and what the applicant’s role will be. This shouldn’t be very long, and it should give the absolute basics. Last but not least, include why you’re hiring. In essence, what is your company, what do they do, and in one statement, how would you describe the job of your social media manager?
What you’ll be doing/Roles/Responsibilities/Requirements: A requirements section by any other name is still the same. No matter what you call it, this section needs to pack a punch while still being easy to understand. This is the section all applicants should read first. Here is where they’ll glimpse the framework of responsibilities they’ll undertake. Avoid making this a huge list of tiny tasks or long sentences full of prose. No need to sound grandiose; that won’t help the applicant understand their tasks. Keep it simple and relatively short.
Qualifications: After requirements, this is the section your applicants will look at first. It should be detailed but realistic. The goal is to show them what they really need to do the job. Talking to employees is crucial here, as they will give you the full scope of what is actually necessary. Some things are easily learned through training, while others take previous experience to fully master. As you write, remember that your ideal applicant might not have all the credentials of your dream hire, but it’s far more important that they are committed to the company and driven to learn.
Benefits: Adding a benefits section reinforces the idea that applicants will be treated well and rewarded for their work. Not only that, but it will also ease applicants’ worries about compensation: they won’t fear they’ll have to wait until after the interview to know how they will be paid. Because of this, many job descriptions put this section near the top to entice applicants, but remember that requirements and qualifications are far more important in the long run. Save the benefits for later.
When you list company benefits, be as specific as you can while still being concise. If you have any special employee programs, list them. If you offer any unique insurance policies, add those, too. For salary, however, give a range instead of a single number as it gives a realistic expectation of wage fluctuation based on a candidate’s experience.
About the company: Most job descriptions use this section to dive into a deep history of their company, their accomplishments, and everything that makes them special. Avoid doing so yourself—despite your company being stellar, the applicants really only need some core details, including your mission, your values, and your goals. A bit of history is alright, but keep it short.
A good addition to this section would be an equal opportunity employment statement. It’s not required, but it can encourage applicants of all backgrounds to apply and help them feel more comfortable in the process.
A social media manager has to be great at working individually and as a part of a team to complete multiple objectives using a wide array of skills. On any given day, they must organize content designs, monitor KPIs, collaborate with the marketing team, and communicate to stakeholders. They know how to improve the company brand in the long run by using short-term tasks like individual posts or stories. That means they fill a lot of roles on the job.
Below are some example functions of a social media manager. While any given social media manager may not complete all these roles, it’s a good way to get some ideas about what’s required.