You oversee all aspects of a company’s marketing ecosystem, ensuring that each new initiative and campaign aligns with the business’ values and branding image. You also look critically at data and results, using key information to ensure that each branding decision drives better sales.
But while you may have no problem collaborating with company executives and marketing personnel, you may still have questions about your resume.
We’ve got this: I’ve spent years helping people in your profession to attain their career goals. Check out these 3 resume templates and cover letter writing advice I’ve put together for you!
What Matters Most: Your Skills & Work Experience Sections
Skills can be tricky to balance for managers in any field since both soft and hard skills are necessary for success. Be sure you include both, but be specific about everything you list!
Don’t just say you’re “good with people” or anything similarly generic. Think of how you’re good with people, and what your interpersonal abilities achieve. Are you an incredible team strategist?
Do the same with technical stuff: List software skills by name and let them stand alone to imply how you use them (for now!). What social media management programs or platforms are you best with?
Here’s what I mean:
9 Most Popular Brand Marketing Manager Skills
- HubSpot
- Salesforce
- Adobe Photoshop
- Paid Advertising
- SEO
- Sprout Social
- Google Analytics
- Google Docs
- Data Presentation
Sample Brand Marketing Manager Work Experience Bullet Points
Recruiters may love to see abilities like yours, but they’ll be extra eager to see what you can do with them! Now’s the time to expand on those skills like I mentioned earlier.
How did you use your preferred programs to achieve data-driven results? What team initiatives did you lead beyond expectations? How did your new, innovative branding strategies increase sales and profits?
Make sure each bullet point in your experience section is quantifiable and extremely relevant to your job role. Use every opportunity to provide numerical data that measures your positive impact. Metrics are a must!
Here are some samples:
- Used company Twitter to respond to public figures, gaining 1.6M retweets and over 310K new followers
- Managed customer connections, responding to 98% of serious inquiries and comments within 12 hours and boosting satisfaction rates by 23%
- Generated social media strategies across 6 platforms, resulting in 94% uptick in consultation bookings
- Crafted solutions-oriented approach to ad campaigns, resulting in a 379% improvement in campaign performance
- Utilized CRM insights to develop robust campaign plans, increasing website visitation by 127%
Top 5 Tips For Your Brand Marketing Manager Resume
- Highlight your versatility
- Brand marketing is all about adaptation–to your company’s evolving brand voice, your target audience’s changing interests, and shifting market trends. Show that you can handle this by including a wide variety of experience points.
- Be concise . . .
- Brevity is especially important for a brand marketing manager, since a big part of your role involves condensing information smoothly for others. Demonstrate this ability by keeping your bullet points concise!
- . . . But don’t be afraid to show personality
- While you certainly want to avoid rambling at all costs, you can (and should!) still let your personality shine through. Revisit the job description and look for wording that you jive with. Reflect the tone.
- Avoid “floating” metrics
- What I mean by that is that you should avoid including random numbers that don’t really affect anything. For example, there’s not much point in specifying how large a team was unless that gives context for how impressive your results were!
- Use a strong layout
- Go for whichever resume template spotlights your strongest points. If your skills are especially awesome, give them their own column. If your experience is the star of the show, let it span the whole page.
Frequently Asked Questions
- Do I really have to tweak for every job?
- Yeah, you really should! But it isn’t bad–just look for key skills or emphasis points in the original job description and answer them in your resume. Slight changes can go a long way.
- How do I make my experience more interesting?
- Again, really push that versatility. Use context for your experience points to show why you accomplished what you did in the first place, and use metrics to show what you gained for the company. Let your work history tell a story of success!
- How do I show interpersonal skills while staying technical?
- While you should emphasize technical and data-focused abilities in your skills section, your experience section is the perfect place to show your ability to work with people. Mention any times you worked on group projects or cross-departmental plans to build the brand.
