Managing important client accounts is key to company success. You ensure effective advertising strategies are created, client accounts stay updated, and market analysis is conducted accurately while on the job.
But can you write a cover letter and accompanying account executive resume to promote your top skills and experiences effectively?
Since client relations is a top priority, companies take a detailed approach to ensure they hire the right account leaders. Select from our account executive cover letter examples as a template or try our AI cover letter generator to help you stand out in today’s job market.
Copy this text for your account executive cover letter!
123 Fictional Avenue
Austin, TX 76208
(123) 456-7890
September 30, 2023
Emma Anderson
Comcast Corporation
123 Fictional Lane
Philadelphia, PA 19019
Dear Ms. Anderson:
I see a convergence of passion between Comcast Corporation’s commitment to lead the media and technology industry and my professional abilities and understanding of market research, HubSpot, and client onboarding. After being an influential member of a dynamic team for four years, I am ready to contribute substantially as an account executive at your esteemed organization.
At Thrive Internet Marketing Agency, I led market research for a team of 18 sales professionals. By rigorously conducting, analyzing, and reporting these researched insights using HubSpot, our team witnessed a 23% increase in sales efficiency. This significant growth fostered our team’s success and informed strategic decisions for the broader organization.
Apart from my research and data analysis expertise, I can handle key accounts and facilitate successful client onboarding. Thanks to this added prowess, Aramark witnessed a 19% spike in client retention rate during my 1.5-year tenure with them.
Being recognized on Fast Company’s 2023 ‘Best Workplaces for Innovators’ list speaks volumes of Comcast’s commitment to innovation. As an innovation-driven professional dedicated to elevating my clients’ experiences, I am inspired and eager to contribute to Comcast’s continuous drive for innovation.
My pertinent proficiencies make me a well-suited candidate for the account executive role at Comcast. I am enthusiastic about the potential to discuss further how my skills and experiences could benefit your corporation. Thank you.
Sincerely,
Raul Perez
Enclosures:
Resume
Application
2 letters of recommendation
Transcript of records
Why this cover letter works
- Your account executive cover letter should showcase success in establishing and managing B2B client relationships in your previous roles. Establish credibility by narrating the impact made at previous workplaces, careful to highlight industry-specific skills like market research and client onboarding.
- Soft skills like clear written and verbal communication and alignment with the potential employer’s value are a welcome bonus.
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Copy this text for your junior account executive cover letter!
123 Fictional Avenue
Columbus, OH 43004
(123) 456-7890
September 30, 2023
Ethan Taylor
Cardinal Health
123 Fictional Lane
Columbus, OH 43004
Dear Mr. Taylor,
Cardinal Health’s commitment to innovation and progressing the healthcare domain resonates with me as a diligent account executive. I perceive sales beyond just securing a livelihood. To me, it entails a compelling mission of providing clients with actionable strategies and resources for enhancing their healthcare. This commitment is tangibly demonstrated via the deep-rooted and dynamic relationships I built with each client I enjoyed serving.
Three transformative years at Columbus-based Nationwide Mutual Insurance Company sharpened my B2B and B2C sales skills. I fully comprehend the crucial importance of curating symbiotic business-to-client rapport, a factor exponentially integral in today’s rapidly evolving medical environment. My acumen in B2C sales nurtured within me an unprecedented perspective, enabling me to empathize deeply with the challenges of our clients. As a result, I consistently exceeded my target sales metrics by 7.9% annually.
To achieve such flagship milestones, I integrated high-efficiency tools like LinkedIn Sales Navigator into my workflow to nurture potential sales leads. This strategy allowed me to establish a productive and dynamic dialogue that facilitated a listening ear and a proactive, problem-solving standpoint that effectively addressed their concerns and needs.
My tenure at Huntington National Bank allowed me to benefit immensely from the unwavering support of a dedicated sales team. We substantially increased our sales win rate to 53% in our culminating year, courtesy of a thorough financial analysis of sales performance that helped identify areas where strategic changes could drive growth.
My passion for enhancing customer service, complemented by my sales metrics and financial analysis skills, gives me confidence in my ability to excel as a junior account executive at Cardinal Health. I look forward to discussing this opportunity further. Thank you for considering my application.
Thank you,
Arjun Gupta
Why this cover letter works
- When applying for such a role, blow away the hiring manager with a compelling introduction emphasizing your understanding of sales and enthusiasm for the role and hiring company.
- From there, chart the trajectory of your professional journey, narrating quantified achievements garnered from proficiencies like B2B and B2C sales, lead nurturing, and financial analysis. Weave in familiarity with relevant tools like LinkedIn Sales Navigator and your junior account executive cover letter will be unstoppable.
Copy this text for your senior account executive cover letter!
123 Fictional Avenue
Emeryville, CA 94608
(123) 456-7890
March 12, 2024
Liam Stewart
Covariant
123 Fictional Lane
Emeryville, CA 94608
Dear Mr. Stewart:
Upon reading the job description for the position of senior account executive, I was confident that my experience in enterprise field sales, coupled with a deep-seated passion for emerging technologies, especially AI and robotics, positions me as a prime candidate to contribute effectively to your sales team. I believe that my academic background, backed by certifications in Professional Sales and Sales Leadership, has equipped me with a theoretical and practical framework to not only adapt but also to excel in fast-paced environments.
Whether it was exceeding quarterly performance targets or improving client ROI, my tenure at Checkr has been full of constantly learning while taking on ambitious projects. My role included leveraging top-of-the-funnel (TOFU) strategies and tactics to analyze customer intent and assist the product owner in designing personalized features. This effort directly boosted the company’s sales for the next two quarters by 29%.
At UserTesting, I successfully closed a deal with Equinix by developing a tailored proposal that addressed their unique operational challenges. This achievement not only resulted in a 17% revenue increase but also established a long-term partnership that led to subsequent projects and revenue streams.
During my time at GumGum, I honed my skill in building cross-functional collaborations, a foundational element for the role at Covariant. My proven record in developing high-impact relationships across organizational levels assures my capability to engage stakeholders.
Thank you for considering my application. I look forward to your response.
Sincerely,
Jack Davis
Enclosures:
Resume
Application
Certified Professional Sales Person (CPSP®)
Certified Professional Sales Leader (CPSL®)
Why this cover letter works
- When it comes to building a senior account executive cover letter, you’re going to rely on numbers more than anything else. Draw these out from your past work experiences and vary your expertise in multiple sales aspects like Jack.
- See how Jack mentions that he’s directly been part of top-of-the-funnel (TOFU) sales strategies while also tailoring proposals to close deals with other companies.
Copy this text for your sales account executive cover letter!
123 Fictional Avenue
Los Angeles, CA 91367
(123) 456-7890
March 12, 2024
Ethan Morris
ADP
123 Fictional Lane
Los Angeles, CA 91367
Dear Mr. Morris:
Looking at ADP’s trajectory of transformative services and products, I am inspired to apply for the sales account executive position at a company that is dedicated to redefining how businesses manage their most valuable asset—their people. My journey in sales and account management, marked by various milestones, has always been driven by a quest for two things: innovation and growth which is a philosophy I see mirrored in ADP’s approach.
During my tenure at FloQast, my sales initiatives propelled the company from $647K to $1.2M in annual revenue, demonstrating my capacity to manage complete sales cycles and implement strategies for growth. My role in breaking ground on new product offerings targeting key sectors with a dedication to building client rapport mirrors ADP’s commitment to turning prospects into loyal clients.
Furthermore, I received continuous sales training while working with Tapcart, translating into achievements such as expanding customer retention by 34% within a year. Here I also consistently exceeded my sales targets by 19% each quarter through diligent follow-through from initial contact to post-implementation support.
At Golden Hippo, I served as a trusted advisor to key clients, fostering relationships that resulted in a 28% uplift in business within existing accounts. My upbeat and persistent style, combined with proficiency in cold calling, has enabled me to grow new account acquisition by 11% year over year.
I am enthusiastic about the opportunity to bring my unique talents to ADP, a revered leader in the business services industry, and I am committed to contributing to your team’s success.
Sincerely,
Ahmed Al-Azmi
Why this cover letter works
- Being a bridge between customers and your sales team, your sales account executive cover letter needs to prove that you’ve got what it takes to ensure all customers are satisfied with a product.
- Do this by creating a strong first impression in your intro. Try writing your first line to convey what aspect of the company interests you more than anything else. Use this space to also make your end goals clear to the potential employer.
Advertising Account Executive Cover Letter Example
USE THIS TEMPLATE
Copy this text for your advertising account executive cover letter!
123 Fictional Avenue
Austin, TX 76208
(123) 456-7890
September 30, 2023
Noah Lewis
The Richards Group
123 Fictional Lane
Atlanta, GA 30033
Dear Mr. Lewis,
The Richards Group’s commitment to comprehensive risk management and financial services has always inspired me. Therefore, I am thrilled by the opportunity to provide exceptional advertising solutions that complement your services. As someone who understands the importance of strategic communication in the insurance and financial sector, I can use my 4 years of valuable experience in advertising to aid in the expansion of your clientele, identify new business opportunities, and fortify client relationships as your advertising account executive.
In my prior role as an advertising specialist at Digital Yalo, I was responsible for client relationship management with several local businesses. Having successfully maintaining a client retention rate of 93% over two years, I was also tasked with campaign planning and management. By focusing on client-specific needs, we witnessed an increase of 23% in customer engagement following the campaigns.
As a media planner at Horizon Media, I developed several successful advertising campaigns. Thanks to my skills in consumer insights and market analysis, the campaigns led to an average increase of 17% in brand awareness. Furthermore, under my leadership, we achieved a cost-saving of 38% in media buying without compromising campaign reach by effectively negotiating with media houses.
The Richards Group’s achievement in the insurance sector appeals to my ability to foster strong and lasting relationships with clients. Understanding the crucial role of generating value through efficient campaign management and strategic media purchasing, I am assured that my proven track record sufficiently demonstrates my capabilities and dedication to excel in this position.
Thank you for considering my application. I would appreciate the opportunity to discuss further how my experiences and skills can benefit The Richards Group at your earliest convenience.
Sincerely,
Leila Kazimi
Why this cover letter works
- Have your advertising account executive cover letter communicate the value you brought to previous workplaces and the potential contribution you could make to the hiring company. Achievements such as increasing client retention rate, saving money with media buying, and increasing customer engagements speak of a candidate worth their salt.
- In addition, emulate how Leila conveys admiration for the Richard’s Group’s achievements and her commitment to fostering stronger client relationships.
Related cover letter examples
How to Format an Account Executive Cover Letter
You know that client management and customer acquisition require a tailored approach to handle specific needs. It’s also important to take a tailored approach when writing your cover letter.
You’ll want to start by reviewing each company’s job description to understand their work culture, mission, and what skills they’re seeking. Think of it like performing market research for a sales campaign. Then, personalize each cover letter to specific needs.
Account executive cover letter introduction
Like ad copy or a sales presentation, you must immediately grab a hiring manager’s attention with your cover letter.
A great way to start is addressing a hiring manager by name if you can find a contact person listed on the company’s website or in the job description, similar to learning a prospect’s name when you begin a sales call.
Then, as you get into the opening paragraph, aim to connect with the company’s mission and what they’re seeking in account executives. For example, you could write about how you’re eager to use your pipeline management skills to help a B2B tech company continue to modernize the business landscape.
The intro below doesn’t quite hit the mark since the applicant doesn’t reference the company’s mission or get into any details about what makes them a great fit as an account executive.
This could use more details!
Dear Ms. Martin,
I’m excited to be applying to your sales account executive job opening. With my years of sales experience, I think I can bring a lot of value to your team.
The opener below does a much better job referencing abilities in market research, HubSpot, and client onboarding that’ll make the applicant stand out as the right account executive for the role.
An excellent opener listing specific skills!
Dear Ms. Anderson,
I see a convergence of passion between Comcast Corporation’s commitment to lead the media and technology industry and my professional abilities and understanding of market research, HubSpot, and client onboarding. After being an influential member of a dynamic team for four years, I am ready to contribute substantially as an account executive at your esteemed organization.
Account executive cover letter body
Approach the body of your account executive cover letter as you would the middle of a sales presentation. You need to showcase evidence that you’re the best fit for a company’s needs.
One of the best ways to do that is to include numerical examples, such as how you increased the accuracy of market research or boosted client retention.
If you don’t have as much account management professional experience, you could also write about transferable jobs like sales internships or your marketing or business management education.
A great body paragraph with relevant skills and metrics!
Apart from my research and data analysis expertise, I can handle key accounts and facilitate successful client onboarding. Thanks to this added prowess, Aramark witnessed a 19% spike in client retention rate during my 1.5-year tenure with them.
Account executive cover letter closing
When writing an email to a prospective client, you’d want to end it by inspiring action to make the sale. Do the same in the closing of your cover letter with a light call to action while rephrasing your connection to the company’s mission and how your market research and prospecting skills fit in.
For example, you could explain how you would be thrilled to use your relationship-building skills to help achieve the company’s goals of increasing client retention while ensuring top sales performance.
The closer below doesn’t make the right impact since the applicant doesn’t mention what they’ll bring to the company as an account executive or use a call to action.
Yikes, lacking specific details about the role!
I’m motivated to help your company achieve your sales goals as your next account executive. Thank you for considering my application.
Sincerely,
Jill Westbrook
The example below does a better job referencing how the applicant connects to Cardinal Health’s customer service goals while using their knowledge of sales metrics and financial analysis in the role.
A great closer emphasizing the right skills and goals!
My passion for enhancing customer service, complemented by my sales metrics and financial analysis skills, gives me confidence in my ability to excel as a junior account executive at Cardinal Health. I look forward to discussing this opportunity further. Thank you for considering my application.
Sincerely,
Arjun Gupta
Ideally, you’ll want to match the tone in each company’s job description. For example, a company that uses a formal tone would appreciate you matching that to show how you’ll fit into their professional culture as an account executive while you explain how you’ll bring accurate market analysis and forecasting to their team.
It’s best practice to keep account executive cover letters on a single page. If you’re having difficulty narrowing it down, focus on each company’s primary needs. For example, if you were applying for a financial account executive role, you may want to focus on experience in budget management or running cost analysis.
Customizing your cover letter for each job will help you stand out and get more interviews. For example, consider one company that takes a solution selling approach while another focuses on value selling. Then, you could explain how you use market research differently, such as identifying customer pain points in solution selling and using it for market positioning in value selling.
