Your talent lies in coordinating diverse teams and delivering projects that consistently exceed expectations. Leveraging your knack for hitting deadlines and working within the time and budget constraints of projects, you’re an expert at weaving the marketing vision into reality.
You’re a natural when it comes to envisioning, planning, and executing numerous marketing projects, but succinctly summarizing your value might not come as easily to you.
Not to worry—thanks to our marketing project manager resume samples and resume tips, many professionals like you have polished their resumes and gone on to land their dream jobs. Read on to learn how you can do it too!
What Matters Most: Your Knowledge of Marketing & Management Experience
Between running a team and keeping up with all the ins and outs of marketing, you’ve got a diverse skillset spanning both soft and technical skills. Here’s how to make the most of them.
For starters, remember to avoid generic terms like “detail-oriented” or “innovative.” Both of those traits are crucial, but recruiters mainly want to see evidence that you’re a pro at leadership and successful marketing campaign management.
To do that, focus on tangible skills, such as planning marketing campaigns or giving performance appraisals.
Your technical skills will speak for themselves, so highlight the ones you’re best at and show off your hands-on marketing expertise, be it SEO, web analytics, or CRM software.
9 popular marketing project manager skills
- Marketing Strategy
- SEO Knowledge
- CRM Software
- Web Analytics
- Social Media Marketing
- Managing Stakeholders
- Budget Management
- Team Leadership
- Market Sesearch
Sample marketing project manager work experience bullet points
For a marketing project manager, the work experience section is arguably the best part of your resume—it lets you talk about everything you’ve done so far.
Create a cohesive resume by listing achievements that highlight leveraging your skills to get there. For added impact, back your accomplishments up with concrete stats and numbers when you can.
For instance, you could talk about the SEO strategy you devised and implemented, boosting your website ranking by 4 pages on Google, leading to a 41% increase in traffic. That’s much more eye-catching than saying “utilized SEO for company websites.”
Similarly, don’t be afraid to talk about the financial side of things. Knowing how to deliver a successful campaign while staying within budget is a big deal!
Here’s how you can display your accomplishments:
- Conducted quarterly research to inform marketing strategy, contributing to a 30% increase in customer engagement over a 2-year period
- Managed a cross-functional team of 15 members, completing 9 marketing projects on time and within budget over 2 years
- Spearheaded a digital marketing campaign, boosting website traffic by 14% over 3 months
- Overhauled company marketing strategy, trimming the budget by 7% without compromising quality
Top 5 Tips for Your Marketing Project Manager Resume
- Show your proficiency with software or tools
- Highlight your proficiency with tools like Jira, Hubspot, and Google Analytics, outlining how they contributed to your success. For example, instead of simply saying you used Google Analytics, say you leveraged it to analyze web traffic and tweak your marketing strategy, leading to a 16% decrease in cart abandonment.
- Showcase your financial acumen
- Include evidence of your financial prowess in action by highlighting budget management or cost-saving measures you’ve successfully implemented. For instance, you could say that you “administered a $500,000 project budget, streamlining resources and cutting costs by 10% over a 2-year period.”
- Emphasize communication skills
- Being able to effectively communicate is key to being a successful project manager. Highlight instances where your strong communication enabled stakeholder alignment, client negotiation, and marketing project success.
- Mention your certifications
- Certifications like Certified Digital Marketing Professional (CDMP), Project Management Professional (PMI-PMP), or Certified Inbound Marketing Professional (CIMP) can help set you apart, so pick a resume template that lets you add them.
- Use high-impact words
- As a marketing project manager, you want to project an image of strong leadership and vision. Passive terms like “worked on” don’t convey a whole lot of this. Instead, opt for action words like “organized,” “spearheaded,” or “managed” which suggest a greater sense of proactivity and ownership of the achievements.
You might find yourself short on space to include a summary, and this is absolutely fine—resume summaries often add little value. If you do have space to include one, tailor it to the job you’re applying to, and make sure to highlight your career-defining achievements.
If you’re transitioning from either a marketing or a project management background, emphasize the relevant skills and experiences you’ve picked up from your previous roles. Showcase your strong marketing acumen in combination with your leadership, strategic planning, and analysis.
Strive for a single-page resume unless you have over 10 years of relevant experience. If you’re struggling to fit it all in, prioritize your most recent and relevant roles, and be succinct with the work experience bullet points—save the details; you can add them when it comes time to make a cover letter.
