25 Social Media Manager Cover Letter Examples for 2024

Stephen Greet
Stephen Greet April 5, 2024
25 Social Media Manager Cover Letter Examples for 2024

As a social media manager, you play a crucial role in a company’s marketing efforts, essential for those aiming to elevate their presence in the digital domain. Your expertise in social networking is highly sought after, making this a versatile role across all industries.

Applying for any position, from entry-level to advanced, necessitates a tailored cover letter alongside your social media manager resume. Creating a cover letter may not be your preferred task, yet customizing it to match the social media manager job listing significantly boosts your application’s visibility.

To aid in this process, we provide 25 social media manager cover letter templates and a free cover letter builder to ensure your application shines, helping you to stand out in a competitive field.

Social Media Manager Cover Letter Example


Elegant social media manager cover letter template

Why this cover letter works

  • Since Frame.io is part of Adobe, it’s natural it would have similarities with its parent company, such as like principles and company culture. While Maya refers to Frame.io in her social media manager cover letter, she also references Adobe’s mission.
    • Before constructing your cover letter, research to understand the company—essential details like these can help distinguish you from other candidates.
  • Adobe’s website and job ad note the importance of building relationships among team members and Frame.io’s target audience. Maya’s cover letter doesn’t just illustrate she can do the job but also how she’ll support Adobe in empowering video creators within the context of her experience at Asana.
    • A little research goes a long way—your cover letter takes your resume further by telling recruiters how you plan to apply the things you’ve previously learned.

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Social Media Intern Cover Letter Example


Social media intern cover letter template

Why this cover letter works

  • Your lack of industry-specific experience shouldn’t dull your hope of clinching the job. Look, you can capitalize on how your classroom knowledge has groomed you for real-world work and what you’re bringing to the table.
    • Just like Rafael’s social media intern cover letter, enlist the power of your educational background. Detail the handy skills that you’ll use to ensure you excel in the position you’re applying for.

Social Media Marketing Intern Cover Letter Example


Social media marketing intern cover letter template

Why this cover letter works

  • Seeking an opportunity to break into your real career path doesn’t come easy. You have to prove, in the absence of relevant experience, that you’re fit for the open position. However, don’t feel hopeless. You still have a fair shot.
    • Go back to any jobs you’ve had before. Did you acquire skills that would be applicable in your current job? Customer service skills, problem analysis, and solutions are some of the things you should highlight in your social media marketing intern cover letter.

Social Media Assistant Cover Letter Example


Social media assistant cover letter template

Why this cover letter works

  • What will make your application stand out in a multitude of qualified candidates? it’s setting yourself apart and showing the unique blend of skills you possess. Otherwise, doing what every other applicant is doing will dim your chances of getting an interview.
    • Despite having experience in theater performance, Yara’s social media assistant cover letter lines up a diverse skill set that would be irresistible to any hiring manager. Matching your competencies acquired elsewhere to the demands of the job would get you close to the door.

Social Media Associate Cover Letter Example


Social media associate cover letter template

Why this cover letter works

  • You may give a long list of skills and experiences that place you as a best-fit candidate for the job. But every other candidate will be keen on doing the same on their social media associate cover letter. So, what can you do to escape the obvious script and still impress recruiters?
    • Attaching some evidence about what you’ve said you can do goes a long way to prove your case. For instance, a transcript of record would make a strong argument about your abilities. it’s proof that, indeed, you can deliver to the expectations of the prospective employer.

Entry-Level Social Media Cover Letter Example


Entry-level social media manager cover letter template

Why this cover letter works

  • You probably have what it takes to be successful in this role. Of course, you’ve highlighted everything that would get the attention of the hiring manager. Is that all, or there’s more you can do for your entry-level social media manager cover letter to stand a better chance?
    • Think about the template you chose for your piece. Does it give you enough room to fit everything in a single page without clutter? Such small details matter, and you better get them right.

Social Media Manager No Experience Cover Letter Example


Social media no experience cover letter template

Why this cover letter works

  • Can you use competencies acquired as a basketball camp counselor in your social media manager with no experience cover letter? Apparently, yes, and Arzu sets a perfect example. How can you use the same in your application?
    • Organizational skills, creative thinking, problem-solving, and teamwork are part of the things you learn as a basketball camp counselor. Interestingly, the same attributes are applicable in social media management. Find the point of connection between your previous roles and the job you’re applying for, and use that to your advantage.

Social Media Lead Cover Letter Example


Social media lead cover letter template

Why this cover letter works

  • Before you can send your social media lead cover letter, you should give it one last reading to catch any typos and grammatical errors you may have missed. Even better, find someone to proofread the letter for you. In any case, a fresh set of eyes will do good for your piece.
    • Typos and grammar errors are a total turn-off to recruiters. Do what you can to ensure that your application won’t crumble the moment it’s opened for scrutiny.

Senior Social Media Manager Cover Letter Example


Senior social media manager cover letter template

Why this cover letter works

  • Let your senior social media manager cover letter be a journey of your career, highlighting the impact you’ve had wherever you’ve worked before. You see, a track record of excellence is something that potential employers look for when hiring.
    • You may not have held similar positions to the one you’re applying for. But you can find points of correlation in terms of prerequisite skills. Use such background to argue your case and you can be at least sure to get a call for an interview.

Social Media Officer Cover Letter Example


Social media officer cover letter template

Why this cover letter works

  • The power of concrete numbers adds an edge to your social media officer cover letter. However, don’t throw in random figures hoping to hoodwink a would-be employer. The stats should be relevant and in sync with the role you’re applying for.
    • For instance, the use of data insights to reduce packaging waste by 51% for a grocery store may seem far fetched for a social media job. But, it’s the ability to convert data into actionable insights that carries the day here.

Social Media Executive Cover Letter Example


Social media executive cover letter template

Why this cover letter works

  • Hiring teams take a few seconds to scan each application. That means, your fate will be decided in those few seconds. So, stating your solid interest in the open position right from the first paragraph is encouraged.
    • One way you can do this in your social media executive cover letter is by mentioning your current role and drawing parallels to the one you’re applying for. If you can grab the attention of recruiters from the get-go, then you can count on your application getting the attention it deserves.

Social Media Marketing Consultant Cover Letter Example


Social media marketing consultant cover letter template

Why this cover letter works

  • If you have worked in reputable companies before, then you can bring up that impressive record in your social media marketing consultant cover letter. you’re not blowing your own trumpet, but simply showing recruiters that you’re up to the task.
    • But remember, the history alone will not get you hired. You must share your track record of performance and the impact you left behind. it’s the best way to show your potential and align yourself to the responsibilities of the open position.

Social Media Evaluator Cover Letter Example


Social media evaluator cover letter template

Why this cover letter works

  • Analytical skillsand attention to detail are attributes that can boost the chances of your social media evaluator cover letter getting the attention you need. The trick here is assembling what you’ve learned from previous jobs and how you can use the lessons for the new role.
    • A transition from a salon receptionist and assistant to a social media evaluator may not be the most conventional career progression, but Hugo sets a perfect example. Borrow a leaf from this job-winning piece and you’re on your way to the next job.

Social Media Editor Cover Letter Example


Social media editor cover letter template

Why this cover letter works

  • it’s not always about what you can do that gets your social media editor cover letter noticed. Even something as subtle as choosing the right template can make a huge difference.
    • The essence here is choosing a format that allows you to paint an image of the professional you are. You want a piece that is well-balanced between text and white spaces. Besides the bullet points that take center stage, a side column for contact information and enclosures is a great addition.

Social Media Content Creator Cover Letter Example


Social media content creator cover letter template

Why this cover letter works

  • One of your immediate responsibilities will be creating content that will keep readers glued to their screens reading, liking, and sharing. it’s either that or your social media content creator cover letter is stashed at the bottom of the stack.
    • Your cover letter must give a taste of what you can offer. Let it be a masterpiece written to impressive recruiters and in the tone and diction that meets the expectations of targeted audiences.

Social Media Consultant Cover Letter Example


Social media consultant cover letter template

Why this cover letter works

  • Interestingly, the college project where you and others build an online community and ensure lively engagement can be a great foundation for your social media consultant cover letter. How, you ask?
    • Highlight all lessons and the impact you had from the project and tie them to how they relate to the job you’re applying for. And just like that, you have a fair stab at a job that can open up your career to a bright future.

Social Media Community Manager Cover Letter Example


Social media community manager cover letter template

Why this cover letter works

  • Do you want to take the hiring manager by surprise and make a lasting first impression? Give something unique that will make your social media community manager cover letter irresistible. How?
    • By throwing in your software integration engineer qualification as part of your strategy to get noticed. Who can beat that? Go ahead and detail how you can use that technical background to build vibrant online communities.

Social Media Investigator Cover Letter Example


Social media coordinator cover letter template

Why this cover letter works

  • This job may not expect you to be a master spy but it sure does appreciate if you can have the instincts when it comes to analyzing content and coming up with helpful insights.
    • Your knack for digital forensics is something you cannot overlook in your social media investigator cover letter if you want to be different from the other applicants. Also, don’t forget to talk about how you’re self-taught on several- technical skills, which add value to what you’re offering.

Social Media Moderator Cover Letter Example


Social media moderator cover letter template

Why this cover letter works

  • Do you hold a certification in any field of study? Well, it doesn’t have to be directly linked to the current job opening but it’s something that can elevate your candidacy.
    • A good example would be looking at how Carlos’ social media moderator cover letter flaunts a pharmacy technician certification, which adds authority to his application. Such an inclusion, backed by relevant competencies and accompanying achievements will make an impression on recruiters.

Social Media Creator Cover Letter Example


Social media creator cover letter template

Why this cover letter works

  • What do you have up your sleeve that will distinguish you from the pool of average applicants? It should be something worth the salt for an outstanding social media creator cover letter.
    • It could be your graphic design skills that will complement your content writing and editing prowess; all of which are extremely helpful for a social media creator. In this case, competencies in tools such as Canva are must-haves in your lineup of desirable attributes.

Freelance Social Media Manager Cover Letter Example


Freelance social media manager cover letter template

Why this cover letter works

  • Your chances of getting hired are made or broken at the intro of your freelance social media manager cover letter. Be careful what you say here, for it holds the power to convince recruiters if you’re fit for the role.
    • To get it right, match your first paragraph to the profile of the candidate advertised. Using keywords from the job description would be a tactical move that will give you the leverage you need.

Social Media Coordinator Cover Letter Example


Social media coordinator cover letter template

Why this cover letter works

  • Spotlighting a remarkable job experience that fulfils the requirements of the applied post is a surefire way of setting your social media coordinator cover letter apart.
    • For instance, if content creation is a skill sought after, shed your successful endeavor in this area. Amara executes this strategy brilliantly in her masterpiece by speaking about how her content creation skills fostered a 27% increase in web traffic and spiralled social media followers by 36% at First Cash.

Social Media Specialist Cover Letter Example


Social media specialist cover letter template

Why this cover letter works

  • No doubt, your social media specialist cover letter has a bagful of social media proficiencies, but the hiring manager wants to witness the magic you orchestrated at your past job.
    • The catch here is to concretize your professional accomplishments and your potential value in quantifiable terms. That could range from amplified click-through rates to a significant rise in follower counts. Who knows, that paragraph about boosting organic traffic by 27% might have the potential employer envisioning you replicating such success in their company.

Social Media Marketing Manager Cover Letter Example


Official social media marketing manager cover letter template

Why this cover letter works

  • MSG Entertainment’s job description focuses on sports, so Dakota references her experience in collegiate sports and the sports entertainment industry as a way to establish common ground.
    • Suppose you have specific experience that aligns with the niche of the company you’d like to work for soon. That’s an opportunity to establish a connection, differentiating yourself from other job applicants.
  • MSG Entertainment’s job ad mentions stakeholders its hire will be working with, including their audience, advertisers, and colleagues. Dakota’s social media marketing manager cover letter notes the importance of paying attention to these areas in the job role, proving her understanding of the company’s challenges.
    • Knowing a company’s stakeholders helps you identify the challenges you’ll face in your role. As you write your cover letter, showing your ability to predict and prepare for these challenges helps demonstrate you’ll be the right fit.

Social Media Strategist Cover Letter Example


Standout social media strategist cover letter template

Why this cover letter works

  • Shannon references being “an IBMer” in her cover letter—using similar language as seen in the job description—to establish rapport with the company.
    • Employers don’t just look for candidates with the necessary skills and qualifications for the job; they also look for individuals who will fit in well with the company culture.
    • Look for opportunities to show you’re invested in becoming a part of the company.
  • Relevant experience in a company’s industry niche can help you get a foot in the door during the hiring process. While Shannon is a marketer first, she also uses her cover letter to showcase her experience with a company in a similar niche to IBM’s.
    • Job ads typically outline basic requirements for a candidate to nab the role successfully. Still, you can go a step further by finding out whether you have any common ground with the company and leveraging that in your social media strategist cover letter.

Social Media Manager Resume

Your social media manager resume completes the whole picture.

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Social media strategist resume example with 4+ years of experience

Write Your Social Media Manager Cover Letter

Job seeker sits at desk with laptop and cat to work on writing social media manager cover letter

You spend your days optimizing your social media posts, engagements, and strategies. With a few quick tips from us, you’ll also be well on your way to optimizing your social media manager cover letter. 

Tip 1: Get insight into the company and role

Depending on the job, recruiters and hiring managers go through stacks of cover letters for a role. Many are generic. To set yourself apart, do your research to craft a compelling cover letter that shows you’ll be a good fit for the role. 

The social media manager job description outlines basic requirements you’ll need to fulfill while the company website will contain valuable information you can use to tailor your cover letter to the organization. A little elbow grease will help you write a relevant cover letter and better prepare you for common interview questions you could encounter. 

As a potential hire for the social media manager position, it’s worth demonstrating interest in the company: 

  • Who is the target market? 
  • How do you plan to connect with this audience? 
  • Are you familiar with social media management software like Sprout Social, Hootsuite, or Zoho? 

Answering questions like these will help you leave a better impression, showing your understanding of the company’s needs.

Tip 2: Speak to one or two of your best results

Your resume lists the skills and qualifications you have, but your cover letter should elaborate on your best social media accomplishments. If you and your team exceeded expectations and crushed target metrics, tell the hiring manager how you did it and what you learned in the process. 

For example, if you learned a social media management tool like Buffer, detailing how that optimized your workflow and improved your social media strategy will provide context beyond a resume skills bullet point that says, “Proficient in Buffer.” Quantifying your achievements will help recruiters better visualize how you’ll contribute to the company.

Tip 3: Submit a selling message

As you write a social media manager cover letter that is both specific and descriptive, keep in mind that recruiters have limited time to allocate to each application that crosses their desk. Your cover letter should end within a page or less. You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word. 

Applying for a social media manager position means the company will pay attention to how you communicate as you’ll be representing its brand presence online. Be professional, sincere, and gracious, avoiding too many contractions if the company is more corporate (but applying them liberally if that’s the company’s brand style).

You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word. 

Before you submit your cover letter, step away so you can edit and revise it with fresh eyes. This is also the time to get feedback from a few trusted people to ensure you’re putting your best foot forward. Once you’ve revised it, save your cover letter and send it along with necessary enclosures like your resume and application.

Outline Your Social Media Manager Cover Letter

Job expert points at blackboard with chalk to an outline for social media manager cover letter

Starting is the hardest part of any task, but don’t worry—we have you covered when writing your cover letter. You’re probably already familiar with outlining marketing strategies within your job role, especially if you’ve had prior engagements in social media marketing. This isn’t much different, except that you’ll be marketing yourself instead of the company you work for.

How to start a social media manager cover letter

Your contact info: Using a template is easy; all you have to do is fill in the letterhead with the necessary information like your name, email, and phone number. Replace all filler text used in the template with the relevant details or omit them entirely if they’re not necessary.

  • Formatting tip: If you’re using a block format instead, you’ll need to include your address. A template will feature your name on the letterhead, but in a basic, professional block letter, your name should be omitted from your address as it will already be present in your signature line.

Date: Job applications can sometimes take a while, and you might find yourself filling out parts on different days. The date written on your cover letter—and all career docs—should reflect the day you submit your entire application. 

  • Formatting tip: Write the full date, e.g., February 1, 2023. This reduces the chance of confusion due to different regional date formats.

Inside address: In a nutshell, this is the contact information for the hiring decision-maker at the company. Name the specific person in charge, then include the position and the company’s name, followed by the company’s address.


Tracey Tumang, Talent Acquisition Manager 
Madison Square Garden Entertainment
4 Pennsylvania Plaza
New York, NY 10001

  • Formatting tip: Every part of the inside address should be on a new line. There should be a double space between the greeting and the inside address.

Greeting: Cover letters are one of the documents used to generate your first impression, so you’ll want to get your greeting or salutation right. If it’s possible, try looking for the name of the hiring decision-maker, so you’re not sending in a generic greeting like:


To Whom It May Concern, 
Dear Hiring Manager:
Dear Human Resources Professional,

You can usually find the hiring manager or employer’s name listed on the company website or social media.

  • Formatting: Commas after the greeting are great for companies with a more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your social media manager cover letter

Body: Your social media manager cover letter should consist of three to four paragraphs. These paragraphs should state your interest, show your credentials, and communicate your enthusiasm for further discussion. Let’s dive into it:

  • Formatting tip: Single space for the body of your cover letter, but make sure to use double-spacing between paragraphs for readability. 

Opening paragraph: Your first paragraph can make or break your cover letter. Here, you’ll state your interest in the position and support your case by noting a couple of credentials relevant to the role. Many cover letters start bland or generic, like:


I saw your job posting online, and I am interested in the social media manager position. 

That will bore the hiring manager and cast doubt on your ability to engage the company’s target audience. Try this instead: 


Responding to Adobe’s mission to change the world and empower others through digital experiences, I’m excited to foster connectedness and collaboration among creative professionals as Frame.io’s first social media manager. Growing with customers as they create is a precious event not to be missed—it’s also an opportunity close to my heart. Watching my mother streamline her workload as a seamstress as a child inspired me to do things faster and better. Today, I love leveraging software as workflow solutions to facilitate positive change so that others can benefit from these discoveries.

This opener draws the reader in with confidence, stating first an alignment with the parent company’s values, then showing passion from personal experience and confidence in their ability for the job. 

Paragraphs 2-3: The following two paragraphs affirm the credentials and qualifications you noted in your first paragraph. Select one clear, relevant accomplishment to elaborate upon in each section relevant to the needs mentioned in the job description, like social media metrics or content generation process optimization. 

When possible, quantify your results and be detailed and specific. It also doesn’t hurt to connect your achievements to the company’s mission and values, as that’s an extra point toward aligning yourself with the company. 


My marketing communications role with the NBA allowed me to connect with fans and viewers like myself through social media engagement. In my final year with them, my team and I successfully developed marketing strategies that consistently outperformed target metrics such as video completion rate and engagement rate 70% of the time. 

This paragraph notes the candidate’s accomplishment in outperforming target metrics. Still, it also provides a justification that their specific niche experience allowed them to better connect with the target audience, delivering an effective content strategy that showed results. 

Closing paragraph: You’ve hooked them in with your opening paragraph, and now’s the time to reel in the catch—wrap it up with a sentence summary of how your values and qualifications can potentially fulfill the company or organization’s needs, then finish up with a call to action. 

Don’t do this: 


I think I’ll be a great fit for this social media manager role, and I look forward to hearing from you in the near future. 

It’s bland and disinterested—you’re trying to maintain momentum so that you can cross the finish line strong, not flop over it like a dead fish.

Instead, do this where it’s clear you’re enthusiastic about the chance to take a crack at the social media manager role:


I believe with the above principles in mind and my unique sports and marketing history, I’m well-equipped to serve as MSG Entertainment’s social media marketing manager. I look forward to discussing with you how my skills and qualifications can help bring your organization closer to the top of the sports entertainment industry food chain.

How to end a social media manager cover letter

Signature: If you didn’t say “thank you” in the closing paragraph, this is the time to do so. Sign off with a professional close like “best regards,” “sincerely,” or the like, and use your real name. 


Best regards,

Maya Kent

  • Formatting tip: Most cover letters are delivered by email these days, but if you’re sending them by mail or in person, quadruple space to can sign your name in blue or black ink between your closing line and your typed name.

Enclosure(s): This section is one of the most important in your cover letter but is also the most commonly overlooked. Stating “Enclosure(s)” lets the reader know that more documents are attached to your cover letter, like your job application, resume, and other necessary supporting documents depending on the job description requirements. This is where they’ll be if you have relevant credentials like a Google Digital Garage certificate.

Once you’ve written your signature, you’ll include “Enclosure(s)” and list the exact documents attached in order of appearance.


Google Analytics IQ Certification
HubSpot Social Media Marketing Certification

  • Formatting: Depending on how many documents you’re enclosing, use the singular “enclosure” or the plural “enclosures” so the reader knows the number of documents to expect. 

Need Insight into Your Social Media Manager Resume? 

Two colleagues work on laptop & discuss making social media manager resume to go with cover letter

Now that your social media manager cover letter is done and dusted, and you’re confident you’ve given a good impression to the hiring decision-maker at your company of choice, what about your resume? If you’ve got it covered, polished, and ready to go, that’s great! 

If your resume needs some TLC, though, consider our free resume templates and social media manager resume examples to help give your resume a little sparkle and shine. If time is short, you can edit this one right now. 

Social Media Manager Resume

Need a resume to pair with your social media manager cover letter?

or download as PDF

Social media manager resume example with 7 years experience

Career documents are much more challenging to work with than content strategy outlines, but we’ve got everything you’ll need to make the job search more accessible, from our Word resume templatesGoogle resume examples, and expert-approved, industry-specific resume guidance. You’re sure to conquer your interviews and successfully earn a role at your dream company. 

Should I use a fancy font or color to showcase my creativity?

While you’re an expert at generating eye-catching designs for social media, you should try to take a more formal approach to your cover letter. Using a standard Arial, Times New Roman, or Helvetica style font and keeping it the standard black text will show your professionalism and that you’re a candidate that should be taken seriously. However, within your cover letter, you should explain aspects of your skill set that showcase creative ability, like how your social post designs boost engagement rates by 68%.

What’s the appropriate tone for social media cover letters?

Take the same approach you would when picking the right tone for your target audience on social media. Analyze the social media job listing and try to match each company’s style as best as possible. For example, if they use a very upbeat, friendly tone, matching that would be ideal. Plus, you could further explain how you use active language when writing social copy to show how you match that company’s style.

Can I use bullet points?

Unlike your resume or how you may format social posts, your cover letter probably doesn’t need bullet points. It should look like a formal letter. If you’re looking for clear ways to emphasize information about your key skills like influencer marketing or Photoshop, breaking up your paragraphs into dedicated sections with an introduction, qualifications, values and goals, and a call to action will help.