- Social Media Manager (SM) Cover Letter
- SM Coordinator
- SM Specialist
- SM Marketing Manager
- SM Strategist
- Write Your Social Media Manager Cover Letter
As a social media manager, you handle the vital components of a company’s marketing presence. You’re essential for companies looking to take their marketing to the next level. Your set of skills in social networking is in demand, making this a versatile position applicable to every industry.
Whether looking for an advanced position or your first role, companies will want a cover letter with your application and social media manager resume. Although writing a cover letter isn’t how you want to spend time, customizing it to the social media manager job listing will send your application to the top.
That’s why we’re sharing five social media manager cover letter templates before laying out a few tips you can use to make your cover letter shine.
Social Media Manager Cover Letter Example
USE THIS TEMPLATE
Why this cover letter works
- Since Frame.io is part of Adobe, it’s natural it would have similarities with its parent company, such as like principles and company culture. While Maya refers to Frame.io in her social media manager cover letter, she also references Adobe’s mission.
- Before constructing your cover letter, research to understand the company—essential details like these can help distinguish you from other candidates.
- Adobe’s website and job ad note the importance of building relationships among team members and Frame.io’s target audience. Maya’s cover letter doesn’t just illustrate she can do the job but also how she’ll support Adobe in empowering video creators within the context of her experience at Asana.
- A little research goes a long way—your cover letter takes your resume further by telling recruiters how you plan to apply the things you’ve previously learned.
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Social Media Coordinator Cover Letter Example
USE THIS TEMPLATE
Why this cover letter works
- Spotlighting a remarkable job experience that fulfils the requirements of the applied post is a surefire way of setting your social media coordinator cover letter apart.
- For instance, if content creation is a skill sought after, shed your successful endeavor in this area. Amara executes this strategy brilliantly in her masterpiece by speaking about how her content creation skills fostered a 27% increase in web traffic and spiralled social media followers by 36% at First Cash.
Social Media Specialist Cover Letter Example
USE THIS TEMPLATE
Why this cover letter works
- No doubt, your social media specialist cover letter has a bagful of social media proficiencies, but the hiring manager wants to witness the magic you orchestrated at your past job.
- The catch here is to concretize your professional accomplishments and your potential value in quantifiable terms. That could range from amplified click-through rates to a significant rise in follower counts. Who knows, that paragraph about boosting organic traffic by 27% might have the potential employer envisioning you replicating such success in their company.
Social Media Marketing Manager Cover Letter Example
USE THIS TEMPLATE
Why this cover letter works
- MSG Entertainment’s job description focuses on sports, so Dakota references her experience in collegiate sports and the sports entertainment industry as a way to establish common ground.
- Suppose you have specific experience that aligns with the niche of the company you’d like to work for soon. That’s an opportunity to establish a connection, differentiating yourself from other job applicants.
- MSG Entertainment’s job ad mentions stakeholders its hire will be working with, including their audience, advertisers, and colleagues. Dakota’s social media marketing manager cover letter notes the importance of paying attention to these areas in the job role, proving her understanding of the company’s challenges.
- Knowing a company’s stakeholders helps you identify the challenges you’ll face in your role. As you write your cover letter, showing your ability to predict and prepare for these challenges helps demonstrate you’ll be the right fit.
Social Media Strategist Cover Letter Example
USE THIS TEMPLATE
Why this cover letter works
- Shannon references being “an IBMer” in her cover letter—using similar language as seen in the job description—to establish rapport with the company.
- Employers don’t just look for candidates with the necessary skills and qualifications for the job; they also look for individuals who will fit in well with the company culture.
- Look for opportunities to show you’re invested in becoming a part of the company.
- Relevant experience in a company’s industry niche can help you get a foot in the door during the hiring process. While Shannon is a marketer first, she also uses her cover letter to showcase her experience with a company in a similar niche to IBM’s.
- Job ads typically outline basic requirements for a candidate to nab the role successfully. Still, you can go a step further by finding out whether you have any common ground with the company and leveraging that in your social media strategist cover letter.
Write Your Social Media Manager Cover Letter
You spend your days optimizing your social media posts, engagements, and strategies. With a few quick tips from us, you’ll also be well on your way to optimizing your social media manager cover letter.
Tip 1: Get insight into the company and role
Depending on the job, recruiters and hiring managers go through stacks of cover letters for a role. Many are generic. To set yourself apart, do your research to craft a compelling cover letter that shows you’ll be a good fit for the role.
The social media manager job description outlines basic requirements you’ll need to fulfill while the company website will contain valuable information you can use to tailor your cover letter to the organization. A little elbow grease will help you write a relevant cover letter and better prepare you for common interview questions you could encounter.
As a potential hire for the social media manager position, it’s worth demonstrating interest in the company:
- Who is the target market?
- How do you plan to connect with this audience?
- Are you familiar with social media management software like Sprout Social, Hootsuite, or Zoho?
Answering questions like these will help you leave a better impression, showing your understanding of the company’s needs.
Tip 2: Speak to one or two of your best results
Your resume lists the skills and qualifications you have, but your cover letter should elaborate on your best social media accomplishments. If you and your team exceeded expectations and crushed target metrics, tell the hiring manager how you did it and what you learned in the process.
For example, if you learned a social media management tool like Buffer, detailing how that optimized your workflow and improved your social media strategy will provide context beyond a resume skills bullet point that says, “Proficient in Buffer.” Quantifying your achievements will help recruiters better visualize how you’ll contribute to the company.
Tip 3: Submit a selling message
As you write a social media manager cover letter that is both specific and descriptive, keep in mind that recruiters have limited time to allocate to each application that crosses their desk. Your cover letter should end within a page or less. You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word.
Applying for a social media manager position means the company will pay attention to how you communicate as you’ll be representing its brand presence online. Be professional, sincere, and gracious, avoiding too many contractions if the company is more corporate (but applying them liberally if that’s the company’s brand style).
You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word.
Before you submit your cover letter, step away so you can edit and revise it with fresh eyes. This is also the time to get feedback from a few trusted people to ensure you’re putting your best foot forward. Once you’ve revised it, save your cover letter and send it along with necessary enclosures like your resume and application.
Outline Your Social Media Manager Cover Letter
Starting is the hardest part of any task, but don’t worry—we have you covered when writing your cover letter. You’re probably already familiar with outlining marketing strategies within your job role, especially if you’ve had prior engagements in social media marketing. This isn’t much different, except that you’ll be marketing yourself instead of the company you work for.
How to start a social media manager cover letter
Your contact info: Using a template is easy; all you have to do is fill in the letterhead with the necessary information like your name, email, and phone number. Replace all filler text used in the template with the relevant details or omit them entirely if they’re not necessary.
- Formatting tip: If you’re using a block format instead, you’ll need to include your address. A template will feature your name on the letterhead, but in a basic, professional block letter, your name should be omitted from your address as it will already be present in your signature line.
Date: Job applications can sometimes take a while, and you might find yourself filling out parts on different days. The date written on your cover letter—and all career docs—should reflect the day you submit your entire application.
- Formatting tip: Write the full date, e.g., February 1, 2023. This reduces the chance of confusion due to different regional date formats.
Inside address: In a nutshell, this is the contact information for the hiring decision-maker at the company. Name the specific person in charge, then include the position and the company’s name, followed by the company’s address.
Tracey Tumang, Talent Acquisition Manager
Madison Square Garden Entertainment
4 Pennsylvania Plaza
New York, NY 10001
- Formatting tip: Every part of the inside address should be on a new line. There should be a double space between the greeting and the inside address.
Greeting: Cover letters are one of the documents used to generate your first impression, so you’ll want to get your greeting or salutation right. If it’s possible, try looking for the name of the hiring decision-maker, so you’re not sending in a generic greeting like:
To Whom It May Concern,
Dear Hiring Manager:
Dear Human Resources Professional,
You can usually find the hiring manager or employer’s name listed on the company website or social media.
- Formatting: Commas after the greeting are great for companies with a more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.
How to write your social media manager cover letter
Body: Your social media manager cover letter should consist of three to four paragraphs. These paragraphs should state your interest, show your credentials, and communicate your enthusiasm for further discussion. Let’s dive into it:
- Formatting tip: Single space for the body of your cover letter, but make sure to use double-spacing between paragraphs for readability.
Opening paragraph: Your first paragraph can make or break your cover letter. Here, you’ll state your interest in the position and support your case by noting a couple of credentials relevant to the role. Many cover letters start bland or generic, like:
I saw your job posting online, and I am interested in the social media manager position.
That will bore the hiring manager and cast doubt on your ability to engage the company’s target audience. Try this instead:
Responding to Adobe’s mission to change the world and empower others through digital experiences, I’m excited to foster connectedness and collaboration among creative professionals as Frame.io’s first social media manager. Growing with customers as they create is a precious event not to be missed—it’s also an opportunity close to my heart. Watching my mother streamline her workload as a seamstress as a child inspired me to do things faster and better. Today, I love leveraging software as workflow solutions to facilitate positive change so that others can benefit from these discoveries.
This opener draws the reader in with confidence, stating first an alignment with the parent company’s values, then showing passion from personal experience and confidence in their ability for the job.
Paragraphs 2-3: The following two paragraphs affirm the credentials and qualifications you noted in your first paragraph. Select one clear, relevant accomplishment to elaborate upon in each section relevant to the needs mentioned in the job description, like social media metrics or content generation process optimization.
When possible, quantify your results and be detailed and specific. It also doesn’t hurt to connect your achievements to the company’s mission and values, as that’s an extra point toward aligning yourself with the company.
My marketing communications role with the NBA allowed me to connect with fans and viewers like myself through social media engagement. In my final year with them, my team and I successfully developed marketing strategies that consistently outperformed target metrics such as video completion rate and engagement rate 70% of the time.
This paragraph notes the candidate’s accomplishment in outperforming target metrics. Still, it also provides a justification that their specific niche experience allowed them to better connect with the target audience, delivering an effective content strategy that showed results.
Closing paragraph: You’ve hooked them in with your opening paragraph, and now’s the time to reel in the catch—wrap it up with a sentence summary of how your values and qualifications can potentially fulfill the company or organization’s needs, then finish up with a call to action.
Don’t do this:
I think I’ll be a great fit for this social media manager role, and I look forward to hearing from you in the near future.
It’s bland and disinterested—you’re trying to maintain momentum so that you can cross the finish line strong, not flop over it like a dead fish.
Instead, do this where it’s clear you’re enthusiastic about the chance to take a crack at the social media manager role:
I believe with the above principles in mind and my unique sports and marketing history, I’m well-equipped to serve as MSG Entertainment’s social media marketing manager. I look forward to discussing with you how my skills and qualifications can help bring your organization closer to the top of the sports entertainment industry food chain.
How to end a social media manager cover letter
Signature: If you didn’t say “thank you” in the closing paragraph, this is the time to do so. Sign off with a professional close like “best regards,” “sincerely,” or the like, and use your real name.
- Formatting tip: Most cover letters are delivered by email these days, but if you’re sending them by mail or in person, quadruple space to can sign your name in blue or black ink between your closing line and your typed name.
Enclosure(s): This section is one of the most important in your cover letter but is also the most commonly overlooked. Stating “Enclosure(s)” lets the reader know that more documents are attached to your cover letter, like your job application, resume, and other necessary supporting documents depending on the job description requirements. This is where they’ll be if you have relevant credentials like a Google Digital Garage certificate.
Once you’ve written your signature, you’ll include “Enclosure(s)” and list the exact documents attached in order of appearance.
Google Analytics IQ Certification
HubSpot Social Media Marketing Certification
- Formatting: Depending on how many documents you’re enclosing, use the singular “enclosure” or the plural “enclosures” so the reader knows the number of documents to expect.
Need Insight into Your Social Media Manager Resume?
Now that your social media manager cover letter is done and dusted, and you’re confident you’ve given a good impression to the hiring decision-maker at your company of choice, what about your resume? If you’ve got it covered, polished, and ready to go, that’s great!
If your resume needs some TLC, though, consider our free resume templates and social media manager resume examples to help give your resume a little sparkle and shine. If time is short, you can edit this one right now.
Career documents are much more challenging to work with than content strategy outlines, but we’ve got everything you’ll need to make the job search more accessible, from our Word resume templates, Google resume examples, and expert-approved, industry-specific resume guidance. You’re sure to conquer your interviews and successfully earn a role at your dream company.
While you’re an expert at generating eye-catching designs for social media, you should try to take a more formal approach to your cover letter. Using a standard Arial, Times New Roman, or Helvetica style font and keeping it the standard black text will show your professionalism and that you’re a candidate that should be taken seriously. However, within your cover letter, you should explain aspects of your skill set that showcase creative ability, like how your social post designs boost engagement rates by 68%.
Take the same approach you would when picking the right tone for your target audience on social media. Analyze the social media job listing and try to match each company’s style as best as possible. For example, if they use a very upbeat, friendly tone, matching that would be ideal. Plus, you could further explain how you use active language when writing social copy to show how you match that company’s style.
Unlike your resume or how you may format social posts, your cover letter probably doesn’t need bullet points. It should look like a formal letter. If you’re looking for clear ways to emphasize information about your key skills like influencer marketing or Photoshop, breaking up your paragraphs into dedicated sections with an introduction, qualifications, values and goals, and a call to action will help.