As a copywriter, you’re more than just a wordsmith—you’re a creative strategist with a knack for data analysis. Every piece of copy you create is tailored to match the target audience.
You’ve written countless social media posts, newsletters, blog posts, press releases, and product descriptions, so you know how to convert casual readers into customers. That skill will come in handy when writing a cover letter to complement your copywriter resume.
We’ve analyzed thousands of job descriptions to determine what will give you the best chance of success. Check out our copywriter cover letter examples and tips to land a new job!
Copy this text for your Copywriter cover letter!
123 Fictional Avenue
Portland, OR 97201
(123) 456-7890
December 12, 2023
Harper White
Wieden+Kennedy
123 Fictional Lane
Portland, OR 97201
Dear Ms. White:
Crafting compelling stories and engaging my imagination during my creative writing studies left a lasting impression on me, striking a spark within my spirit and igniting my love for words. I began seeking ways to blend this passion with my career, and for the past four years, I’ve been fortunate to do just that. Now, I’m thrilled to seize the opportunity to become the next copywriter at the renowned Wieden+Kennedy in beautiful Portland, OR.
In my recent role as senior copywriter at Phase2, I leveraged my knowledge in SEO and keyword research to optimize web content, driving a 12.7% increase in organic search traffic over six months. My proficiency with tools like SEMrush and Google Keyword Planner allowed me to target high-value phrases, significantly improving our content’s discoverability in an increasingly competitive market.
Before Phase2, I spearheaded A/B testing strategies for email marketing campaigns to maximize customer engagement at Akamai. By analyzing open and click-through rates, I identified the most effective subject lines and CTAs that resonated with our audience. Over one year, these tests resulted in a 9.8% increase in overall conversion rates for our campaigns.
Now at Wieden+Kennedy, I’d love to bring my SEO expertise, refined keyword research skills, and track record for valuable experimentation to drive even better results for your clients. By creating captivating copy that resonates with audiences and skillfully incorporates smart marketing insights, I believe we’ll be able to elevate each project to new heights of success.
I’m excited for the opportunity to discuss how my experience and passion for crafting inspiring messages can make a powerful impact as your copywriter at Wieden+Kennedy. Let’s connect and create stories that inspire and captivate the world.
Sincerely,
Mia Petrov
Why this cover letter works
- How about turning detective before writing a copywriter cover letter? Dig into the job description for clues to the potential employer’s desires (think of terms like SEO, email marketing, and A/B testing).
- And instead of just stating that you’re capable, demonstrate it through a narrative of your past experiences, using numbers to validate your claims. For example, perhaps you produced engaging content that increased organic search traffic by 30% quarter after quarter.
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Copy this text for your Copywriter No Experience cover letter!
123 Fictional Avenue
Dallas, TX 75201
(123) 456-7890
December 12, 2023
Amelia Martin
Amazon
123 Fictional Lane
Seattle, WA 98101
Dear Ms. Martin:
With Amazon registering 58.1% of referrals from YouTube and 12.4% from Facebook, I’m enthusiastic about bringing my skills to Amazon as a social media Intern at your Seattle office. My experience spans content creation, hashtag research, and more, elements I’m confident will help invigorate Amazon’s expansive sphere.
My most recent internship role was with BlueWave Technologies, a Seattle-based tech firm. My main responsibility was to generate compelling content, which led to a 33% surge in engagement and brought in over 1,128 new followers in less than three months.
Back to my work with a Seattle-based café during an academic project at Portland Community College, my task was to research and identify trending hashtags related to our industry. Utilizing tools such as Hashtagify and Google Trends, I meticulously selected hashtags that saw a 17% increase in organic post visibility.
In my uncle’s HVAC business, I spearheaded a Facebook Ads campaign leveraging a budget ranging from $246 to $358. Through precise audience targeting and A/B testing, the campaign successfully yielded a 6.4% conversion rate.
I’m eager to hone my digital savviness while actively fostering a potent social media presence that resonates with Amazon’s diverse customer base. Looking forward to discussing this role further. Thank you.
Sincerely,
Amir Khan
Why this cover letter works
- Venturing into copywriting can be intimidating, given the demand to deliver tangible results. But wasn’t every expert once a beginner? Regardless, kicking off your copywriter no experience cover letter with a surprising statistic relevant to the industry could be your wild card here.
- See how Amir brings up how different social media platforms drive traffic to Amazon. This approach serves a dual purpose: It shows you did your homework on the company and sets the tone for the rest of your piece.
Copy this text for your Editor/Copywriter cover letter!
123 Fictional Avenue
Dallas, TX 75201
(123) 456-7890
December 12, 2023
Noah Brown
Southwest Airlines
123 Fictional Lane
Dallas, TX 75201
Dear Mr. Brown:
Being a digital enthusiast with wanderlust in my veins, I’ve discovered an intersection between my passion for creative content strategies and my love for traveling. Flying with Southwest Airlines has helped me understand how strategic content impacts customer experience, and it’s this understanding that propels my desire to contribute as a content strategist at your prominent airline.
As a head of digital strategy at Neiman Marcus, a Dallas-based luxury department store, I exploited WordPress to overhaul our website approach. By focusing on an improved digital customer journey, we increased organic traffic by 23%. Implementing content personalization, we saw an average of 14% boost in sales within 16 months.
Formerly, at Securus Technologies, I developed a keen understanding of information architecture. Redesigning the structure of our customer support portal bolstered customer engagement and dropped “support request” bounce rates by 9%, indicating customers acquired the information they sought more efficiently.
I was involved closely with the multimedia production unit at EnLink Midstream. There, I worked with a team that produced riveting content for our online channels. We saw a noticeable increase in social media engagement and a 19% increase in video views. Combining this with analytics-driven strategic planning helped us achieve a demonstrable content ROI of 687%.
My experiences with Neiman Marcus, Securus Technologies, and EnLink Midstream have allowed me to wield WordPress, personalize content, utilize information architecture, and produce multimedia content effectively. Joining Southwest Airlines’ team would enable me to bring these skills to the forefront, enhancing customer experiences and their interaction with your brand. I’m eager for the opportunity to contribute in a meaningful way.
Sincerely,
Maya Haddad
Why this cover letter works
- When drafting an editor/copywriter cover letter for a content strategist position, borrow a leaf from Maya’s masterpiece. See how she concludes by reinstating her learned competencies and how she plans to put them to use in the hiring company.
- For instance, you could say you are eager to harness the content optimization techniques and audience engagement strategies you’ve mastered to enhance digital presence and customer interaction at the hiring company. Be sure to specify your goals in alignment with the company’s objectives.
Related cover letter examples
How to Format a Copywriter Cover Letter
Writing a cover letter for a copywriter position might seem daunting at first, but it’s actually not too far off from the things you do for a living. It all comes down to identifying the target audience, learning everything about them, and ensuring your cover letter hits all the beats and ticks all the boxes.
Therefore, it’s important to read the job description carefully and certify you’re updating your cover letter to match. Copywriting roles can vary based on the company, ranging from an editor to a blog writer, so make sure your cover letter reflects your enthusiasm for the role and the fact that you know what it’s all about.
Copywriter cover letter introduction
Just as good ad copy starts with a strong hook, your cover letter needs to do the same. Recruiters won’t cut you any slack here!
For starters, dig into the research and try to find out the name of the person you’re sending your cover letter to so that you can personalize your greeting. If your research is fruitless, settle for a “Dear Hiring Manager” or “Dear [Company] Team.”
With the greeting out of the way, spend some time crafting the perfect opening paragraph. It should explain why you’re the right copywriter for this job, so don’t be shy and mention a key skill of yours that the company seeks, such as SEO optimization. Make a personal connection with the company to seal the deal.
The below opener just doesn’t work. It’s dull, and as a copywriter, showcasing creativity in every paragraph is paramount.
Boring…
I saw your job listing online and I wanted to apply for this copywriting job.
This is so much better! The candidate instantly gets into why they’re a good fit for the role, and they even use numbers to make their claims pop.
Compelling!
With Amazon registering 58.1% of referrals from YouTube and 12.4% from Facebook, I’m enthusiastic about bringing my skills to Amazon as a social media Intern at your Seattle office. My experience spans content creation, hashtag research, and more, and I’m confident all those elements will help invigorate Amazon’s expansive sphere.
Copywriter cover letter body
You know better than anyone that working as a copywriter doesn’t just mean being able to write good copy. Your success is always measured by important metrics, from conversions to open rates, so utilize that for your cover letter.
In the body paragraphs, focus on highlighting the wins you’re most proud of and those that align well with the job description.
You could, for instance, talk about how your content strategy increased web traffic by 40% within 6 months, and how you used tools like SEMRush and Google Analytics to achieve that.
Let’s flip it around and imagine the job you’re applying for strongly focuses on social media. In such instances, mention how you collaborated with the design team using Adobe Creative Suite to craft exciting Instagram posts, increasing social media shares by 39%.
That’s so impressive!
In my recent role as senior copywriter at Phase2, I leveraged my SEO and keyword research knowledge to optimize web content, driving a 12.7% increase in organic search traffic over six months. My proficiency with tools like SEMrush and Google Keyword Planner allowed me to target high-value phrases, significantly improving our content’s discoverability in an increasingly competitive market.
Copywriter cover letter closing
High-quality copy stays consistent and engaging throughout, and so should your cover letter. The closing paragraph and signoff can help you create a memorable farewell with recruiters picking up the phone to call you right away.
Use this paragraph to emphasize that you’re a good fit. This means researching the company culture and mission and mentioning it to score some brownie points. For instance, if you’re applying to work at a marketing startup, mention how you’re no stranger to that fast-paced and goal-oriented mindset.
Don’t forget to mention your excitement about discussing your copywriting skills further. You can also include a key skill, such as your expertise in brand research, to emphasize what you’ll bring to the role.
This closer is much too generic to impress a recruiter seeking copywriters. It doesn’t show that the candidate did any research.
That didn’t work…
I want an office job and I can start right away so please let me know if you want to hire me.
Now, this is much more impressive. The candidate highlights their experience and what they’re able to bring to the job.
Amazing!
My experiences with Neiman Marcus, Securus Technologies, and EnLink Midstream have allowed me to wield WordPress, personalize content, utilize information architecture, and produce multimedia content effectively. Joining Southwest Airlines’ team would enable me to bring these skills to the forefront, enhancing customer experiences and their interaction with your brand. I’m eager for the opportunity to contribute in a meaningful way.
As a copywriter, you’re no stranger to in-depth research, so put those skills to good use when you write your opener. Check the company website, LinkedIn, and job description, or perhaps even reach out to someone you know who works there before sending your application.
Anything that showcases your ability to craft copy that engages and converts is worth mentioning. Include metrics like increases in organic search rankings or website traffic, social media following, or ROI on marketing campaigns.
There’s a lot of overlap between copywriting and other jobs, such as marketer, content writer, SEO specialist, or brand manager. Try to lean into transferable skills and include examples of your copy to show you’re ready for the job.
