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3 Sales Associate Job Description Samples Made for 2022

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Stephen Greet, Co-founder

November 1, 2022

Are you searching for a skilled B2C sales associate who's got the job skill chops like empathy, charisma, drive, and genuineness? Not an easy task. 

Given how closely sales associates will work with your brand, you want to select the best to represent your company and provide your customers with a stellar experience.

Not sure how to attract the right talent to be the face of your organization? We've got you covered with our three sales associate job description examples and tips to get you rolling in sales associate resumes in no time!

Sales Associate Job Description Example

Job details: Welcome to Milo’s Market! At Milo’s, our mission hasn’t changed once since we started in Charleston, SC, 40 years ago. We’re here to offer fresh, honest food and drinks to our customers at the best prices—while empowering our customers with the information to make the right choices for them.

We’re looking for several sales associates with a can-do attitude to join Milo’s Crew at our brand-new Portland location. You’ll be providing a friendly customer experience, ensuring the day-to-day operations run smoothly, and helping us deliver on our mission of empowering our customers, day in, day out. Your daily tasks might change as you do a little bit of everything, but the important thing is you’ll contribute to Milo’s mission and make the world a better place! 

What you’ll be doing

  • Greet customers as they walk in
  • Provide prompt and efficient service to any questions 
  • Offer suggestions and recommendations to customers as needed
  • Offload, move, scan, replace, and stock merchandise
  • Keep the floor, shelves, and general work environment clean 
  • Work with and follow cash register and handling procedures when needed
  • Handle exchanges and returns as necessary
  • Perform other duties as assigned, in line with QA and Department of Sanitation standards, and local, state, and federal regulations

You must:

  • Be at least 16 years old
  • Have basic math skills and be proficient in English (Spanish is a plus!) 
  • Be extremely customer-centric 
  • Be able to lift up to 10 lbs. regularly and up to 50 lbs. on occasion
  • Be able to stand at length (up to 8 hours)
  • Have experience operating a cash register and handling cash (or be willing to learn quickly)
  • Have both weekday and weekend availability 
  • Have a passion for honest, great-tasting food! 

What we offer:

  • Earn between $19–24/hr (or up to ±$49,500 a year) 
  • Snag a 15% discount on all products from Milo’s Market
  • Opt-in for a 401(k) retirement plan where we match 7% of your contributions
  • Get PTO that increases the longer you’re part of Milo’s Crew
  • Opt-in for our comprehensive medical, dental, and vision plan when you contribute just $35/month
  • Invest in your physical health with our discounted Milo’s Fitness Pass for $12/month 
  • Get a free face-to-face or virtual session with a licensed therapist once a quarter
  • Join in for our fun monthly team outings, on us! 

About the company: Milo’s Market began as a fresh produce vendor in Charleston, South Carolina, in 1979, to provide honest and fresh food and drinks at competitive prices. Although it’s been 40 years, Milo Bergstein is still closely involved in ensuring our 500+ locations across the country with over 63,000 associates are closely connected to local farmers and producers, as well as their traditions and land.

By bringing customers like you one step closer to the community by providing you with fresh, tasty food, we keep our feet firmly planted in the values that catapulted a humble produce vendor named Milo F. Bergstein into the nationwide success we’ve achieved today. 

So whether you’re popping in to quickly grab some veggies to finish up your dinner or do your weekly grocery trip, you can rest easy knowing you’re shopping at one of America’s most trusted local grocers that always makes sure to give back—as it should be.

Retail Sales Associate Job Description Example

Job details: For over three decades, Jackie’s & Joan’s Jewelry has specialized in curating and designing fine jewelry for a diverse range of clientele across LA. Our selection of jewelry pushes the latest standards in the jewelry industry, using the finest sustainable metals, gemstones, and diamonds for a stunning final result. 

As the demand for our revolutionary vision increases, we’re on the hunt for an exceptional jewelry sales associate with a working knowledge of fashion to dive headfirst into the world of fine jewelry alongside Jackie and Joan themselves. 

You’ll need to help customers decide on the perfect piece of jewelry, and it won’t always be easy. Sometimes they won’t even know what they want when they start, and it’s up to you to tease it out of them and join them on their journey of discovery. Does the prospect of doing that excite you? Then J&J’s Jewelry could be the job for you!


  • Handle client inquiries via phone, chat, email, or in-person 
  • Assist customers throughout the purchase process while building relationships to foster repeat business 
  • Handle supplier inquiries 
  • Assist in maintaining and elevating the look and feel of the J&J’s Jewelry brand on location
  • Meet (and when possible, exceed) monthly sales targets 
  • Take care of shelf inventory, unload new products, clean and maintain store as needed
  • Assist in handling cash and credit card transactions as needed


  • Possess strong knowledge of luxury jewelry brands (Graff, Chopard, Pomellato, etc.)
  • High school diploma
  • Minimum 2–3 years of sales experience (jewelry and/or commission experience is a plus)
  • Keen interest in all things fashion 
  • Outstanding verbal and interpersonal communication skills
  • Can-do, proactive attitude to drive sales
  • Ability to work under pressure
  • Fluent English skills (a second language like Spanish or French is a bonus)
  • Available for 40 hours a week, including one day on the weekend 


  • Earn between $47–89K, dependent on experience 
  • Performance-based bonus of up to $15K a year
  • Health and dental insurance 
  • Opportunities to attend classes, seminars, and conferences within the industry 
  • 10% discount on any J&J’s Jewelry purchases
  • Generous PTO policy starting at 15 days a year 
  • Luxury travel accommodations and itineraries to meet with clients

About the company: At J&J’s Jewelry, we make jewelry personal. Helping customers find the perfect piece, whether it’s for a wedding, gift, or another special event, is a truly rewarding feat and one we don’t take lightly. Our jewelry, whether curated or custom-made for us by local LA designers, uses the most durable materials that are sustainably sourced, all offered at transparent pricing. 

The results? With our forward-thinking approach that’s helped shape what modern jewelry looks like in LA, we’ve shown that it’s possible to wear jewelry that doesn’t just look good but does good. Now that’s the J&J’s Jewelry promise.

Software Sales Associate Job Description Example

Job details: Don’t just go along with the change. Stay ahead of it. Hi, we’re GoWork, and we’re on a mission to reinvent how organizations make strategic decisions by changing how they look at and use their data. 

As one of the leading HR management software solutions in the country, we help companies make the best decisions for their company to work smarter, not harder. We help make hiring and onboarding as streamlined as possible, drive employee engagement, ensure compliance, and empower employees to make self-service decisions for themselves. Basically, we drive efficiency and build a future-proof workforce through one single source of truth, all powered by the latest AI and machine learning capabilities. And believe us, the demand is increasing by the day.

If you’re just as passionate about redefining the future of the American workforce and have a strong interest in sales outreach, we’re on the hunt for a hybrid software sales associate to introduce our GoWork suite of solutions to prospective clients who share our vision for what working should—and will—look like. 


  • Proactively reach out to prospects via phone, email, and other methods and introduce them to our GoWork solution
  • Track, maintain, and follow up with records of prospects
  • Arrange and travel to business meetings with prospective customers across the Midwest 
  • Deeply understand and uncover the needs and problems of customers to best solve their pain points
  • Assist in organizing and participating in webinars and conferences together with account executives 
  • Achieve and hopefully surpass demand generation and pipeline quotas
  • Stay abreast of the latest development in the HR SaaS field 


  • Highly motivated, driven, and enthusiastic 
  • Thrive in a competitive, fast-paced environment 
  • 3–5 years of (software) sales experience, including outbound calling
  • Strong analytical and interpersonal skills
  • Bachelor’s degree (nice to have, but not necessary if you have ample experience) 
  • Outstanding verbal communication skills 
  • Proficiency in Microsoft and Google products 
  • HubSpot software experience (preferred, but not needed)


  • $81–156K
  • Uncapped commission 
  • 4 weeks of PTO 
  • Hybrid working model (3 days WFH, 2 days in our St. Louis, MO, location)
  • 401(k) plans and GoWork stock discounts
  • Wellbeing programs for your mental and physical health
  • Medical, dental, and vision plan
  • Annual team outings to a tropical destination

About the company

Since we launched in 2014, GoWork has held on to one core belief: technology will play a key role in helping organizations adapt to the evolving changes in the world around us. That’s why we help all sorts of companies work smarter with the wealth of data available at their fingertips—so they can focus on best running their business and keeping their employees happy. 

Ready for you and your workforce to dive into the world of smart working? Reach out to the GoWork team today to book a demo—or stop by our offices in St. Louis to see GoWork in practice! 

Write a Winning Sales Associate Job Description 

From job descriptions that wax poetic for over 1,000 words about every accomplishment the organization has achieved (no, a job description shouldn’t be as long as “The Raven”), to those that skip out on even introducing who they are or what their product is, there are several issues you might not even know are no-gos! 

It’s not uncommon to wonder, “Why does any of this matter? The sales associate resumes are piling up, so we must be doing something right.” 

True, but are you getting the right applicants? A job description is essentially a pitch to sales associates. If your pitch doesn’t land, there’s a good chance you’ll alienate the best talent from the start. That’s why it’s probably worth glancing over that job description once more. After all, first impressions matter.

At the end of the day, it’s important to answer the why. If you focus on answering that question—for example, there’s an uptick in demand and you want to reach more clients—you’ll have a great starting point and the rest will flow naturally.

So let’s get practical: how can you level up your job description game for your sales associate vacancy so it connects with your target audience? 

Provide clarity upfront 

A great job description should snag the attention of your potential future sales associate. You don’t need to spend five paragraphs painstakingly detailing your company’s entire 50-year history (yes, we’ve seen that before). 

Instead, keep it short and simple: let them know in a nutshell who you are, what makes your products special, and where they would fit in or why you have a vacancy. Remember, applicants might be reading dozens of job descriptions a day, and you have seconds to pull them in.

On the other hand, make sure you provide some level of detail! You don’t want to post a job description without a crumb of information on the company, let alone an introductory paragraph on the role introduction. Avoid the temptation to jump straight into the responsibilities, and instead take a few moments to craft a narrative that sets the stage and gives a Goldilocks-level amount of information. 

Make your mission clear

To write a job description that connects to potential applicants, your mission and vision should be clear. That way, job seekers can determine if they could see themselves pitching your products and helping customers find the exact right match. 

What inspired you to launch your business? What pain points were you trying to address? What are your values? Let’s say you sell an AI HR product. You could start by explaining how your company set out to create a less biased, more engaging candidate acquisition process. 

Then, you could also cover how you were inspired to ensure a more equitable hiring experience for a diverse pool of candidates, and tie that into how a sales associate could help bring across your vision to new customers. By weaving the answers to the above questions into your narrative, you’ll be well on your way to reaching the perfect applicant. 

Focus on the qualities you’re looking for

Great verbal and written communication skills, being empathetic, and having a proven interest in your niche or field: these are important soft skills most sales associates will need to thrive in their roles, so make sure to include them.

Don’t forget to mention any minimum requirements candidates have to meet so both parties can quickly determine if the role is a great fit. For example, it’s often expected that sales associates generally only need a high school diploma or GED. If you have higher minimum requirements or require X years of experience in the field (which is more common in retail or software sales roles, make sure to note that).

While you’re at it, be critical: is everything on your list a must-have? Don’t create a list with 15 bullet points of necessary requirements and then another list of 15 preferred requirements. Instead, keep it to the essentials and see what can be learned on the spot. You and your future sales associate will thank us in the long run. 

Edit, edit, edit

Remember, at the end of the day, your job description might be the first time someone meets your brand. Make that first impression count by writing, re-writing, revising, and editing your job description to perfection.

Beyond the basics of spelling and grammar, check your overall flow and tone. Does it match your brand voice? Does it strike the balance between informative and succinct? It’s important to have it checked by various pairs of eyes so no details are missed. If you can get other sales associates on the job to make sure it’s realistic, you’ll score bonus points! 

Lastly, preview how it’ll look once it’s live. Check for spacing or formatting issues that may not show up in your word processor, and make sure everything will look aesthetically pleasing once you’re all done. Finally ready? Hit submit, and let the sales associate resumes start pouring in!

Outline Your Sales Associate Job Description if You’re Stuck       

Feeling overwhelmed about where to begin with your job description? Fret not, because we’ve got a tried-and-true outline you can use to snag the attention of your next sales associates.

Job details: Grab the reader’s attention by quickly introducing your organization and spending a few sentences on your mission. Skip the company jargon and corporate-speak, and try to keep it human. Then, introduce the sales associate role, and explain a little bit about what the position will involve and why you’re hiring. In short, this section should make it clear why the reader should apply. 

What you’ll be doing/Roles/Responsibilities/Requirements: Far too often, job descriptions skip out on actually mentioning the responsibilities. It seems like a no-brainer, but it actually isn’t! 

Yes, most sales associates’ jobs have overlapping tasks, but no two jobs are completely similar. Try to highlight requirements that are specific to your company’s needs, and use active verbs and language as much as possible. 


  • Offload, move, scan, replace, and stock merchandise
  • Proactively reach out to prospects via phone, email, and other methods and introduce them to our GoWork solution
  • Assist in maintaining and elevating the look and feel of the J&J’s Jewelry brand on location

Qualifications: Hopeful sales associates will want to know if they have a shot at the job, so straightforward qualifications help you get relevant applications while signaling to applicants whether they should apply. 

Remember when listing qualifications, think about what hard and soft skills are needed versus what can be taught through on-the-job training. Otherwise, you run the risk of alienating potential talent.


  • 3–5 years of (software) sales experience, including outbound calling
  • Possess strong knowledge of luxury jewelry brands (Graff, Chopard, Pomellato, etc.)
  • Fluent English skills (a second language like Spanish or French is a bonus)
  • Be able to lift up to 10 lbs. regularly and up to 50 lbs. on occasion

Benefits: Why should job seekers consider your job opening? The benefits are absolutely important for applicants so they know what’s in it for them. Use this section to provide a salary range (even if it’s a rough estimate as it promotes transparency) and any company perks you offer. Note any important stipulations, such as if a full-time role is required to receive a certain benefit. 

About the company: While most people can talk for hours about their company, keep this section short and sweet. Bring your readers alongside your company values and personality, and let them know a little bit more about who you are and what makes your organization tick. Keep this to just a few short paragraphs at most; a good sales associate will do the research and ask the right questions to do business well.

A sales associate’s functions and responsibilities         

A sales associate is a combination of customer service, marketing, and communication, so an outstanding sales associate will be able to excel in these categories. At the same time, they need to avoid being too pushy, making it a true juggling act!

We’ve collected some of the top roles of sales associates; while they may not be doing each of the functions below, most associates will deal with all of these functions at one time or another, making this a great place to get some ideas for your job description. 


Prospects may be interested in your product/service but may not fully understand its benefits. Alternatively, there could be obstacles stopping them from completing the purchase, so it’s up to the sales associate to address these roadblocks.

  • Identify the customer’s pain points and needs, and demonstrate how the company’s solutions benefit the customer. Look for a suitable alternative using company resources that satisfy both parties.
  • The role requires outstanding verbal communication and persuasive negotiation skills, as well as strong empathy.


At the end of the day, sales associates need to inform buyers about the products and services available and explain why they could be a good fit. This requires clear communication skills to strike the balance between selling a product and remaining friendly.

  • Create an emotional connection with customers by answering questions, solving complaints, informing them about product deals, and providing a great customer experience.
  • Coordinate and deliver monthly informative webinars to external stakeholders on the GoWork solution.
  • The role requires strong interpersonal and verbal communication skills, great listening abilities, emotional intelligence, and a friendly personality. 

Conflict resolution:

As the public face of a company’s physical location, sales associates may need to de-escalate certain situations and find satisfactory compromises. Customers may be frustrated when dealing with returns, exchanges, or other unexpected situations, and sales associates need to find a reasonable solution that keeps all parties satisfied.

  • Provide quality, unforgettable customer service when handling customer questions and complaints, while remaining welcoming, friendly, and in control. This can take place in person, over the phone, or via the Internet. 
  • The role requires the ability to work under pressure while exhibiting outstanding communication, listening, and problem-solving skills. 


To stay on top of their game, most sales associates will need to stay in the know of the developments in their niche. That way, they’re familiar with best practices and can handle virtually any question.

  • Regularly conduct market and desk research to stay abreast of the latest developments in the field. Must use this knowledge to make adjustments to current sales outreach and inform our KPIs.
  • The role requires excellent time management, written communication, and critical thinking skills. 

Opportunity Creator/Recruiter/Prospector: 

Sales associates often help bring potential customers further down the sales funnel to create a more resilient sales pipeline, tapping into the needs of potential consumers and turning them into paying customers.

  • Answer any customer questions and proactively offer advice and feedback by creating a friendly connection and informing them of company products and services without being overly pushy.
  • The role requires outstanding interpersonal and communication skills, active listening skills, emotional intelligence, and a friendly demeanor.