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3 Account Manager Job Description Examples, Tips (2022)

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Stephen Greet, Co-founder

June 16, 2022

Account managers oversee client accounts and are the main point of contact for those clients on a day-to-day basis. Account managers can agree with business strategist Tara Gentile that "people don't buy because what [they] do is awesome. People buy because it makes them feel awesome." With that said, account managers are accountable for maintaining client satisfaction, handling contract renewals and upsells, and assisting clients with strategies to get the most from the product or service they've purchased.

There's often confusion between the roles of an account manager and an account executive. An account executive is typically responsible for making first contact with potential clients and is focused on guiding the client through the sales process from a possible lead to an existing customer. On the other hand, account managers start their relationship with the client post-sales contract after they've become a current customer.

If you're looking for a guide on hiring a fabulous account manager, keep looking! But, seriously, we're here to help you write a job description that will definitely bring outstanding account manager resumes your way.

Account Manager Job Description Example

Job details The Big Generator Company is a growing enterprise focused on green power generation and storage systems for all sizes of companies and businesses. We're looking for a great account manager to enable the retention, expansion, and overall satisfaction of identified large commercial and industrial managed account customers. This position requires a fresh mindset toward the customer experience. 

Our corporate headquarters outside of Portland, Oregon, is completely power self-sufficient with a combination of solar, wind, and geothermal electricity generation. Our entire team is passionate about green power and enabling companies to follow suit. If you're looking for an opportunity to work with a company focused on improving the earth, look no further than The Big Generator Company!

Responsibilities

  • Interface with engineers, account managers, and representatives within the customer services group, and various departments within the client company to meet stated goals and objectives
  • Establish and maintain high-level relationships with key decision-makers within assigned strategic account organizations
  • Manage the retention, expansion, and overall satisfaction of the client base
  • Serve as a single point of contact for client issues; responsible for overseeing the plan of action to resolve critical issues with key departments within the operating company
  • Proactively manage development and successful implementation of strategic programs and offerings, developing new business, providing exceptional customer service, contract negotiation, and building long-term business relationships with executive-level decision-makers
  • Develop strategies to market a variety of products and services to customers in various identified industry segments
  • Engage with the operating companies' leadership at the executive, operations, and customer service level to resolve issues that may affect the assigned accounts
  • Promote and support business programs system-wide as related to potential opportunities with assigned accounts

Qualifications

  • Bachelor's degree and/or relevant experience
  • 5 or more years of experience in sales
  • Proven customer relations track record
  • Excellent writing and verbal communication skills
  • Well-developed ability to implement solutions to resolve account problems
  • Strong prioritization skills with a history of meeting multiple deadlines
  • Able to operate in a constantly changing environment
  • Exceptional leadership abilities
  • Effective in building positive relationships
  • Strong conflict resolution skills

Benefits

  • Base salary $63–133K with monthly commissions
  • Car and cell phone allowances
  • Career mobility
  • Protected sales territory
  • Group health coverage (medical, dental, & vision)
  • Employee assistance programs
  • Pre-tax spending accounts
  • Pet insurance
  • 401(k) plan
  • Company-sponsored life insurance
  • Generous paid holiday schedule, vacation, and sick/personal business/volunteer days

About the company: Here at The Big Generator Company, we're an enthusiastic and driven group of professionals creating a very flexible work environment that encourages cross-functional and cross-cultural collaboration to develop innovative solutions for our customers. If you're a like-minded account management professional, then give us a chance to convince you to join our outstanding team and company.

Senior Account Manager Job Description Example

Job details: Ones@Zeros Inc. is a technology consulting business, and our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. For candidates interested in taking their next career step in the technology space, Ones@Zeros Inc. offers the pace and excitement of working for a startup, the stability and resources of an established business, and the opportunity to be on the front lines of innovation in an industry that is always growing and evolving.

Responsibilities

  • Advise customers on inbound, digital marketing, and lead generation best practices in order to meet and exceed client goals for driving sales from their Ones@Zeros Inc. programs while maximizing client retention
  • Manage bids, end to end, and spend for some clients on quarterly or annual contracts and purchase orders
  • Oversee a book of business with enterprise-level pay-per-click (PPC), pay-per-lead (PPL) clients, and data insights (DI) clients, which you'll be responsible for growing and retaining
  • Maintain an annual sales goal for net new data insights product sales
  • Grow clients in PPC and PPL and cross-sell other products like DI, marketing services, and reviews
  • Stay up to date with the latest online marketing and lead generation best practices to help clients improve their marketing efforts through proactive, consultative outreach
  • Mentor new mid-market associates on territory and sales best practices 
  • Lead training and/or best practice workshops for other account managers, and lead by example to continuously improve internal processes

Qualifications

  • Bachelor's degree (MBA, preferred)
  • 3–5 years of experience fully owning the sales and account management process including retention, upselling, and cross-selling additional products
  • Experience managing and growing quotas ranging from $10–20M annually
  • Demonstrated leadership experience preferred
  • Experience with online marketing, SaaS products, or B2B software preferred but not required
  • Ability to influence at the C-Suite (marketing, preferred but not required)
  • Upbeat, positive, and enthusiastic attitude
  • Established persuasion skills and phone presence
  • Ability to adapt quickly
  • Proficient computer skills
  • Familiar with leading in-person and web conference meetings

Benefits

  • Base salary range of $78–146K (dependent upon experience), a full and comprehensive benefits program, performance rewards, and a management team who demonstrates their commitment to your success
  • Paid Time Off (accrues with your first pay period) plus 8 paid holidays, including your birthday
  • Medical Plan options along with participation in an HSA or Health Savings Account
  • Dental, Vision, Life / AD&D Insurance along with Disability coverage
  • 401(k) Savings Plan
  • Employee Stock Purchase Plan
  • Education Reimbursement
  • Employee Referral Bonus Program
  • Voluntary Benefits (pet insurance, legal insurance, LTC Insurance)

About the company: Ones@Zeros Inc. delivers actionable, objective insight to executives and their teams on the performance of strategic programs. We've grown exponentially since our founding in 2009 out of a small home office in our hometown of Gualala, California, and we're proud to have nearly 5,000 associates globally that support our 4,800+ clients in more than 40 countries.

Our teams are composed of men and women from different geographies, cultures, religions, ethnicities, abilities, and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities, and as an organization. Biz Magazine has recognized us as one of the "most admired companies" in the US. Looking for a place to turn your big ideas into reality? Then join us!

Key Account Manager Job Description Example

Job details: Opaque Systems is a quickly growing digital marketing and advertising company. We're seeking an enthusiastic and driven digital key account manager to join our team. The key account manager supports campaign reporting and database activities, as well as campaign operations. This role leads the identification of business needs and delivering reports that are clear and actionable. Successful candidates will have an aptitude for working with data, providing actionable insight, and a demonstrated hands-on experience in digital media and reporting systems.

The key account manager is responsible for independent day-to-day campaign management, strategies, analysis, optimization, budget, and creative management, achieving performance objectives, and ensuring all deliverables are high quality and on time. As a key account manager for Opaque Systems, you'll closely collaborate with other team members to ensure key activities, performance metrics, and insights are clearly communicated to the client.

Responsibilities

  • Successfully execute clients' display advertising programs, including but not limited to: account setup, creative and targeting strategy, bid strategy, and all other day-to-day account management
  • Build trust, cultivate and maintain strong relationships with clients, vendors, and partner agencies
  • Consistently look for ways to improve current processes and introduce new approaches that will contribute to the growth of display solutions
  • Serve as the client contact and respond to all requests and inquiries; participate in client calls and Strategic Business Reviews as needed
  • Work with client and design teams to drive imaginative planning and testing
  • Gather and format data and prepare commentary on trends and insights for campaigns
  • Organize campaign-specific documentation and meet deadlines of deliverables and campaign tasks
  • Build and guide project plans, updating clients on campaign status and initiatives

Qualifications

  • Bachelor's degree (Master's degree preferred) or relevant experience
  • Over 5 years of retail and/or national brand experience preferred
  • Media agency and/or client-side experience preferred
  • Knowledge of Google Analytics and Google Analytics 360
  • Sharp written and verbal ability, with experience articulating and resolving complex issues
  • Excellent attention to detail in analytical and communication contexts
  • Ability to collaborate with client and account teams
  • Demonstrated ability to thrive and work independently in a fast-paced environment
  • Ability to manage multiple tasks simultaneously
  • Retail experience, including but not limited to: eCommerce, merchandising, promotions, multichannel marketing, and branding

Benefits

  • Salary of $90–167K based on experience
  • Comprehensive Full-Time Benefits (Medical, Dental, Vision, Life)
  • 401(k) with Company Match
  • Training and career development
  • Generous Paid Time Off and flexible schedules
  • Complimentary lunch at our beloved Company Cafe
  • Awarded "Best Places to Work 2022" by Built In the USA

About the company: Opaque Systems is a performance marketing agency that proves performance has no limits. We connect the best of human and machine capabilities for a tested approach to marketing. We operate transparently in partnership with B2C and B2B retailers and brands to create tailored programs that drive ever-better outcomes. Headquartered in San Antonio, Texas, with a mission to inspire the problem-solvers of tomorrow to reimagine client outcomes

Our Values: 

    • Make things happen—We solve problems efficiently and know when to iterate vs. when to innovate. Some days we win, and on others, we have the opportunity to learn. 
    • Keep it real—We all have a little weirdness in us. Come as you are, and stay that way. 
    • Be humble—Ego is not a KPI. Make empathy second nature and show others they matter.

Write an Account Manager Job Description for Success 

Writing a job description is a challenge. It must be informative and short, but it should also be intriguing. You don't want to bore the reader. 

For example, "ABC Corp seeks a self-starter with great interpersonal and organizational skills who can handle changes in a fast-paced environment…." Snore.

It's tempting just to paste a bunch of bland, general job description stuff for an account manager and let it ride. Yet, account management professionals know what they do; you don't need to explain the generic responsibilities.

Focus on your company and why it's great. Or give them some examples of the problems they'll fix. Perhaps the teams they'll work with or the programs they'll work on are especially exciting or unique. 

For example, "XYZ Company is a dynamic place to pursue your career. Whether you collaborate with one of our trendy design departments or what we affectionately call our "backbone" production teams, our mission is the same—to build our business using innovation while maintaining old-fashioned integrity, excellent product quality, and employee fulfillment. The Account Manager will focus on deepening the B2C relationship, improving retention and of course, driving growth." 

Grab their attention quickly—otherwise, they'll skip to the next job opening.

No matter what kind of business writing you're doing, always be succinct in what you say. This means being clear and concise and choosing your words deliberately. Construct sentences tightly, omit unnecessary words, and always use proper grammar. It's essential in a job description to get right to your point using language your readers will easily understand. 

Why are you hiring, and who do you need on your team?

Make your job description more interesting by expressing why you need to hire a new account manager. Professional account managers understand what their job entails. What challenges do they need to address? Are client tensions a problem? Has your company grown and now needs someone to manage the top 15 percent of accounts? Are your revenues dropping, and you need someone to generate new business? 

Explaining what they actually need to accomplish in the role rather than just spouting a bunch of general account management tasks makes for a much more informative and compelling job description. As always, keep it brief, specific, and to the point.

Strong account managers care deeply about their customers, understand the company's priorities, and are skilled in negotiation. Similarly, these characteristics should be seen in your job description: 

  • You want account managers to value your customers, but does your writing demonstrate that you value your current employees and will appreciate your new account manager?
  • It's paramount that your account manager understands the company's objectives, so have you done your utmost to make your goals clear in the job listing? 
    • Negotiation is a crucial skill for account managers. They'll appreciate it when you provide a salary range and a discussion of benefits, which will also prove that you value them.

Outline Your Account Manager Job Description to Start        

If you're struggling to get your account manager job description kicked off, we can help. The best way to get your writing started is with an outline. The breakdown below will give you the sections you need to include and what should go in them. 

Job details: The role of this section is typically a bit vague, but we recommend using it as an introduction. Give a (very) brief overview of your company and what the applicant’s role will be. This shouldn’t be very long, and it should give the absolute basics. Last but not least, include why you’re hiring. In essence, what is your company, what do they do, and in one statement, how would you describe the job of your account manager?

What you'll be doing/Roles/Responsibilities/Requirements: This area is where your concise writing skills really come into play. Use action verbs and avoid filler words and jargon. Each item on your list should be short and to the point but descriptive and as interesting as possible.

Examples:

  • Interface with engineers, account managers, and representatives within the customer services group, and various departments within the client company to meet stated goals and objectives
  • Establish and maintain high-level relationships with key decision-makers within assigned strategic account organizations
  • Serve as a single point of contact for client issues; responsible for overseeing the plan of action to resolve critical issues with key departments within the operating company

Qualifications: Here is where you lay out the minimum requirements for a candidate to be eligible for the position. Education and experience are obvious inclusions, but an account manager is a very diverse role, so it's critical that you list specific attributes your company needs in an account manager, like leadership abilities, computer proficiency, retail experience, or conflict resolution skills. You also want to list any "nice to haves" that will make the person stand out above the crowd.

Your list of qualifications needs to be thorough and include anything you consider a deal-breaker if the candidate lacks it. Yet, avoid driving away good candidates with a list that's so long it's intimidating or challenging to read. 

Focus on the critical skills and experience the candidate must have. Again, this can be challenging for an account manager role because they usually perform many functions within a company. Avoid being Captain Obvious. Skip listing generic skills like communication and organization because they're the basics every management type position will require. Anything like this will be evident in their resume. 

Examples:

  1. Bachelor's degree (MBA, preferred)
  2. 3-5 years of experience fully owning the sales and account management process, including retention, upselling, and cross-selling additional products
  3. Experience managing and growing quota, ranging from $10-20M annually
  4. Demonstrated leadership experience preferred

Benefits: Adding a benefits section reinforces the idea that applicants will be treated well and rewarded for their work. Not only that, but it will also ease their worries about compensation: they won't fear they'll have to wait until after the interview to know how they'll be paid. Because of this, many job descriptions put this section near the top to entice applicants, but remember that requirements and qualifications are far more critical in the long run. Save the benefits for later.

When you list company benefits, be as specific as possible while being concise. If you have any special employee programs, list them. If you offer any unique insurance policies, add those, too. For salary, however, give a range instead of a single number as it gives a realistic expectation of wage fluctuation based on a candidate's experience.

About the company: This section is usually at the very end of your job description and is your last chance to impress the reader and convince them that you have the right job for them. Finish strong and include some significant specifics about the account management role and your company that make it exceptional from account manager roles with other companies.

Roles and responsibilities of your account manager        

Account management is a broad area. From the obvious—managing accounts to strengthening client trust, account managers are experts in leadership, collaboration, and building high-level relationships. While not all account managers will do all of the following functions, it's a great place to glean ideas for your job description.

Client Relations

  • Creating, cultivating, maintaining, and even saving long-term relationships with clients/customer accounts is one of the most critical roles for an account manager.
    • Partner with clients on troubled accounts to turn around and retain business
      • Skill: Relationship Management

Sales

  • Another key role the account manager fills is that of a sales leader. Boosting lackluster sales is an important job for any company. The account manager is a leader in this area for most companies and is accountable for creating revenue.
    • Identify new up-selling and cross-selling opportunities within existing accounts
      • Skill: Sales Generation

Strategist

  • A business lacking direction can reach its full potential with the expert skills of a strategist. Higher-level account managers act as senior leaders in creating the business' mission, goals, and strategies. They help drive the business and build the revenue base by defining how the company will fulfill their clients' (the market) needs.
    • Make recommendations to business stakeholders and executive management
      • Skill: Business Strategy

Project Manager

  • Even the most talented employees can miss the mark when a business lacks skillful, goal-oriented management. An account manager in a senior role is often called upon to assist with leading projects due to their extensive knowledge and facilitative abilities.
    • Manage projects within clients' accounts to ensure clients' goals are met
      • Skill: Project Management

Business Liaison

  • At times, tensions caused by miscommunication or confusion can arise between a business and its client. A true diplomat, the account manager in a client communication role, acts as an intermediary for the client and various business units within the company. This frequently involves leading efforts to address issues. 
    • Act as liaison between customer and business, communicating clients' needs and resolving issues
      • Skill: Customer Liaison

Development

  • A business with waning sales can soar with an account manager who works with internal teams to plan and execute efforts to find new business opportunities and increase revenue and profits.
    • Collaborate with the sales and marketing teams to identify new opportunities to grow the business
    • Plan, implement, and supervise the company's financial strategy
      • Skill: Business Development

Financial Manager

  • Businesses can sharpen a fuzzy financial picture with an account manager who oversees the company's money. This oversight can cover a lot of areas, including financial analysis, accounting, reporting, and payroll.
    • Manage the company's financial accounts, payrolls, budget, cash receipts, and financial assets
    • Handle the business' transactions and debts and do cash flow forecasting
    • Follow proper accounting procedures to reach financial objectives
    • Monitor and analyze financial accounting data
    • Create financial reports based on data analysis
      • Skill: Financial Management

Auditor

  • Companies in the building stages often learn as they go and can find themselves needing to run a tighter ship. In a leadership role, an account manager also ensures that audit requirements are met.
    • Perform and lead financial audits
    • Ensure that audit compliance is maintained
      • Skill: Audit Management