Account managers oversee client accounts and are the main point of contact for those clients on a day-to-day basis. Account managers can agree with business strategist Tara Gentile that "people don't buy because what [they] do is awesome. People buy because it makes them feel awesome." With that said, account managers are accountable for maintaining client satisfaction, handling contract renewals and upsells, and assisting clients with strategies to get the most from the product or service they've purchased.
There's often confusion between the roles of an account manager and an account executive. An account executive is typically responsible for making first contact with potential clients and is focused on guiding the client through the sales process from a possible lead to an existing customer. On the other hand, account managers start their relationship with the client post-sales contract after they've become a current customer.
If you're looking for a guide on hiring a fabulous account manager, keep looking! But, seriously, we're here to help you write a job description that will definitely bring outstanding account manager resumes your way.
Job details The Big Generator Company is a growing enterprise focused on green power generation and storage systems for all sizes of companies and businesses. We're looking for a great account manager to enable the retention, expansion, and overall satisfaction of identified large commercial and industrial managed account customers. This position requires a fresh mindset toward the customer experience.
Our corporate headquarters outside of Portland, Oregon, is completely power self-sufficient with a combination of solar, wind, and geothermal electricity generation. Our entire team is passionate about green power and enabling companies to follow suit. If you're looking for an opportunity to work with a company focused on improving the earth, look no further than The Big Generator Company!
About the company: Here at The Big Generator Company, we're an enthusiastic and driven group of professionals creating a very flexible work environment that encourages cross-functional and cross-cultural collaboration to develop innovative solutions for our customers. If you're a like-minded account management professional, then give us a chance to convince you to join our outstanding team and company.
Job details: Ones@Zeros Inc. is a technology consulting business, and our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. For candidates interested in taking their next career step in the technology space, Ones@Zeros Inc. offers the pace and excitement of working for a startup, the stability and resources of an established business, and the opportunity to be on the front lines of innovation in an industry that is always growing and evolving.
About the company: Ones@Zeros Inc. delivers actionable, objective insight to executives and their teams on the performance of strategic programs. We've grown exponentially since our founding in 2009 out of a small home office in our hometown of Gualala, California, and we're proud to have nearly 5,000 associates globally that support our 4,800+ clients in more than 40 countries.
Our teams are composed of men and women from different geographies, cultures, religions, ethnicities, abilities, and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities, and as an organization. Biz Magazine has recognized us as one of the "most admired companies" in the US. Looking for a place to turn your big ideas into reality? Then join us!
Job details: Opaque Systems is a quickly growing digital marketing and advertising company. We're seeking an enthusiastic and driven digital key account manager to join our team. The key account manager supports campaign reporting and database activities, as well as campaign operations. This role leads the identification of business needs and delivering reports that are clear and actionable. Successful candidates will have an aptitude for working with data, providing actionable insight, and a demonstrated hands-on experience in digital media and reporting systems.
The key account manager is responsible for independent day-to-day campaign management, strategies, analysis, optimization, budget, and creative management, achieving performance objectives, and ensuring all deliverables are high quality and on time. As a key account manager for Opaque Systems, you'll closely collaborate with other team members to ensure key activities, performance metrics, and insights are clearly communicated to the client.
About the company: Opaque Systems is a performance marketing agency that proves performance has no limits. We connect the best of human and machine capabilities for a tested approach to marketing. We operate transparently in partnership with B2C and B2B retailers and brands to create tailored programs that drive ever-better outcomes. Headquartered in San Antonio, Texas, with a mission to inspire the problem-solvers of tomorrow to reimagine client outcomes
Writing a job description is a challenge. It must be informative and short, but it should also be intriguing. You don't want to bore the reader.
For example, "ABC Corp seeks a self-starter with great interpersonal and organizational skills who can handle changes in a fast-paced environment…." Snore.
It's tempting just to paste a bunch of bland, general job description stuff for an account manager and let it ride. Yet, account management professionals know what they do; you don't need to explain the generic responsibilities.
Focus on your company and why it's great. Or give them some examples of the problems they'll fix. Perhaps the teams they'll work with or the programs they'll work on are especially exciting or unique.
For example, "XYZ Company is a dynamic place to pursue your career. Whether you collaborate with one of our trendy design departments or what we affectionately call our "backbone" production teams, our mission is the same—to build our business using innovation while maintaining old-fashioned integrity, excellent product quality, and employee fulfillment. The Account Manager will focus on deepening the B2C relationship, improving retention and of course, driving growth."
Grab their attention quickly—otherwise, they'll skip to the next job opening.
No matter what kind of business writing you're doing, always be succinct in what you say. This means being clear and concise and choosing your words deliberately. Construct sentences tightly, omit unnecessary words, and always use proper grammar. It's essential in a job description to get right to your point using language your readers will easily understand.
Make your job description more interesting by expressing why you need to hire a new account manager. Professional account managers understand what their job entails. What challenges do they need to address? Are client tensions a problem? Has your company grown and now needs someone to manage the top 15 percent of accounts? Are your revenues dropping, and you need someone to generate new business?
Explaining what they actually need to accomplish in the role rather than just spouting a bunch of general account management tasks makes for a much more informative and compelling job description. As always, keep it brief, specific, and to the point.
Strong account managers care deeply about their customers, understand the company's priorities, and are skilled in negotiation. Similarly, these characteristics should be seen in your job description:
If you're struggling to get your account manager job description kicked off, we can help. The best way to get your writing started is with an outline. The breakdown below will give you the sections you need to include and what should go in them.
Job details: The role of this section is typically a bit vague, but we recommend using it as an introduction. Give a (very) brief overview of your company and what the applicant’s role will be. This shouldn’t be very long, and it should give the absolute basics. Last but not least, include why you’re hiring. In essence, what is your company, what do they do, and in one statement, how would you describe the job of your account manager?
What you'll be doing/Roles/Responsibilities/Requirements: This area is where your concise writing skills really come into play. Use action verbs and avoid filler words and jargon. Each item on your list should be short and to the point but descriptive and as interesting as possible.
Qualifications: Here is where you lay out the minimum requirements for a candidate to be eligible for the position. Education and experience are obvious inclusions, but an account manager is a very diverse role, so it's critical that you list specific attributes your company needs in an account manager, like leadership abilities, computer proficiency, retail experience, or conflict resolution skills. You also want to list any "nice to haves" that will make the person stand out above the crowd.
Your list of qualifications needs to be thorough and include anything you consider a deal-breaker if the candidate lacks it. Yet, avoid driving away good candidates with a list that's so long it's intimidating or challenging to read.
Focus on the critical skills and experience the candidate must have. Again, this can be challenging for an account manager role because they usually perform many functions within a company. Avoid being Captain Obvious. Skip listing generic skills like communication and organization because they're the basics every management type position will require. Anything like this will be evident in their resume.
Benefits: Adding a benefits section reinforces the idea that applicants will be treated well and rewarded for their work. Not only that, but it will also ease their worries about compensation: they won't fear they'll have to wait until after the interview to know how they'll be paid. Because of this, many job descriptions put this section near the top to entice applicants, but remember that requirements and qualifications are far more critical in the long run. Save the benefits for later.
When you list company benefits, be as specific as possible while being concise. If you have any special employee programs, list them. If you offer any unique insurance policies, add those, too. For salary, however, give a range instead of a single number as it gives a realistic expectation of wage fluctuation based on a candidate's experience.
About the company: This section is usually at the very end of your job description and is your last chance to impress the reader and convince them that you have the right job for them. Finish strong and include some significant specifics about the account management role and your company that make it exceptional from account manager roles with other companies.
Account management is a broad area. From the obvious—managing accounts to strengthening client trust, account managers are experts in leadership, collaboration, and building high-level relationships. While not all account managers will do all of the following functions, it's a great place to glean ideas for your job description.