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10 Social Media Manager Resume Examples for 2022

Author: Stephen Greet, Co-founder
Published on: April 23, 2022

Need to create a compelling Instagram post that's on brand? No problem. You can whip up a clever tweet in your sleep. You shouldn't also have to stress about how to write a resume.

We have you covered no matter what stage you're at in your career. You can use our online resume builder, check out our expert resume help guide, or access our free Word resume templates to help you get started; we've also compiled some of the best social media manager resume examples (with the names changed) from the numerous resumes we've reviewed. These resumes have helped social media managers get jobs at great companies like Lyft and Grubhub.

Social Media Manager Resume

Why this resume works

  • The average recruiter or hiring manager only spends six seconds reviewing your resume before deciding whether or not you get an interview. That's why it's vitally important to quickly make the case that you deserve one. The best way to do that is to demonstrate your impact with numbers in your past roles.
  • The beauty of social media marketing is that all social platforms give you a way to quantify your work through interactions and followers. It's even better to translate how this has increased revenue or reduced costs for your employers.
  • Since you should keep your social media manager resume to one page, only include a resume objective if it adds meaningful value. One way to do that is to connect the impact of your work across your entire career.

Social Media Marketing Manager Resume

Why this resume works

  • Again, highlight numbers on your social media marketing manager resume. Numbers draw attention, and they are impossible to deny by the person deciding whether you get an interview or not.
  • Your work experience section on your resume will make or break your social media marketing resume. The best resume format will order your work experience in descending order. That is, your most recent work experience should go at the top of your resume.
  • As a social media marketing manager, you must demonstrate your ability to work with other marketing departments. Social media will amplify all blog content for a company, so you need to show you can collaborate with other content teams.

Social Media Strategist Resume

Why this resume works

  • Your skills section on your social media strategist resume should focus exclusively on technical skills. Why? No one has ever gotten an interview by mentioning soft skills like "hard-working" in their skills section. Without context, soft skills don't tell the hiring manager much.
    • Luckily, there are a lot of technical skills you need to be an effective social media strategist. From scheduling platforms to marketing disciplines like SEO to the social media platforms themselves, you should have no shortage of technical skills to include.
  • As a social media strategist, you need to demonstrate your ability to make data-driven decisions. Remember, the ultimate goal of a social media manager is to have a meaningful impact on the business.

Senior Social Media Manager Resume

Why this resume works

  • When you're applying for senior social media manager positions, demonstrate an increase in the level of responsibility you've taken on throughout your career.
    • Have you mentored others in the company? Have you taken on multiple social media accounts with increasingly bigger followings? Anything you can think of to show a progression in your career will help you stand out.
    • While you've got to keep your resume bullet points short, remember you can tell more of a story with your social media manager cover letter.
  • The title on your senior social media manager resume should match the job title to which you're applying. If you're currently a social media manager and applying for a senior role, make sure your resume title is "senior social media manager."

Entry-Level Social Media Manager Resume

Why this resume works

  • Choosing the right template for your resume can help you when you're looking for your first role as a social media manager. You'll stand out if you've taken on projects by yourself. Did you take over the social media presence for a club in college or for a local non-profit organization? Include hobbies on your resume or anything you can think of to demonstrate you know what works and what doesn't on different social media platforms.
    • If you don't have any projects to include, now would be a great time to start working on one! 
  • Lead with your strengths on your entry-level social media manager resume. If there are relevant classes you took in college, then list those. If you have a Google Ads, Facebook Blueprint, or Google Analytics certification, you should include them on your resume.

Brand Marketing Manager Resume

Brand Marketing Manager Resume Example

Why this resume works

  • When applying for a management position, you need to ensure that your job experience bullet points demonstrate your ability to successfully handle administration, team management, SEO, social media platforms, performance analysis, and financial analysis.
    • Your brand marketing manager resume should emphasize these responsibilities, underscoring your success with relevant metrics. Fortunately, you shouldn't have a problem ensuring 60 percent or more of your bullet points contain metrics in the marketing industry.
  • When your career revolves around brand marketing, remember your resume is your calling card.
    • Choose a free resume template that is professional, easy to work with, and will allow you to interject a little personality with subtle color, fonts, and spacing.

Social Media Marketing Analyst Resume

Social Media Marketing Analyst  Resume Example

Why this resume works

  • As a social media marketing analyst, ensure you properly market your resume.
    • Format your resume using an eye-catching resume template, using your design knowledge to create subtle color palettes and contrasting header, sub-header, and body fonts to add intrigue.
      • You know how to make otherwise dull information appealing to consumers, but our resume format examples can help you brainstorm if you're stuck.
      • Also, don't miss some of our newest and best Google Docs resume templates. Browse through our selection for the resume that speaks to you.
    • Don't send your social media marketing analyst resume off to recruiters until you've edited your work and sent it to others for review. It would be pitiful to send off 12 resumes, only to realize later that you'd misspelled your name.
  • When employers review social media marketing analysts, they view your social media accounts and portfolios.
    • Include hyperlinks in your resume to your professional social media (such as LinkedIn), and if it's relevant, you can include links to other social media accounts.

Social Media Content Creator Resume

Social Media Content Creator  Resume Example

Why this resume works

  • Writing your social media content creator resume can be difficult. You may even be tempted to submit links to your most successful campaigns and call it a day.
    • But, by using a resume outline in combination with a proven track record of campaign performance, your resume can easily highlight the essential knowledge you have to back up your performance.
  • Make sure you're not isolated to any single platform. Demonstrate work you've done across various platforms because media will come and go, and your versatility will demonstrate your capacity to stay ahead of trends.
  • Quantitative metrics are important to include on any social media content creation resume.
    • Discuss KPIs across platforms, shares, followers, revenue generated from successful campaigns, and increased campaign performance.

Social Media Lead, Luxury Resume

Social Media Lead, Luxury Resume Example

Why this resume works

  • Your social media lead, luxury resume should emphasize your career progression and success.
  • Ensure you order your work experience in reverse-chronological order so that your most recent work experience is at the top of the page. Not only is this the best format for Applicant Tracking Systems, but it’s also the best way to showcase the increased responsibility you’ve been trusted with as you advanced in your career. 
  • If you have many years of experience, you should consider adding a career summary to your resume.
    • A career summary is a short, two-to-four-sentence synopsis of your work experience and relevant skills. It's guaranteed to catch the hiring manager's eye if you use metrics, mention the target business by name, and customize it with keywords highlighting your specializations.

Social Media Managing Agent Resume

Social Media Managing Agent Resume Example

Why this resume works

  • It’s okay if you don’t have years of professional experience! 
    • Just make sure everything you include is somehow related to the job you want. You can make even seemingly-irrelevant jobs and projects relevant by showcasing skills that carry over (such as communication, time management, and writing). 
    • Your social media managing agent resume can include other things in place of work experience, such as projects, volunteer experience, activities, and hobbies/interests. 
  • Including a career objective is a great way for you to bridge the gap between limited work experience and the job. 
    • A career objective is an optional resume section, but you can use it to provide a quick two-to-four-sentence pitch for why the company should hire you. Make sure to use the company name and job title you’re seeking.

4 Ways to Polish Your Social Media Manager Resume Like a Pro

Whether you freelance independently, create alongside a marketing team, or even function as part of a firm with multiple clients, working as a social media manager is a career path with plenty of opportunities for growth as a creative marketing professional. Companies seek qualified marketing professionals to become or add to an existing PR, marketing, communication, or advertising department as their social media managers.

While some related positions may include strategic planning, brand marketing, or even acting as a media marketing analyst, all fall under the general social media manager career umbrella. Whether you're applying for an entry-level or senior social media manager position, utilizing these four tips when creating your social media manager resume will increase the likelihood of moving forward in the application process:

  • Include the specific skills you possess on your resume that are noted on the job listing for the Applicant Tracking System (ATS)
  • Format your resume to draw attention to your most relevant experience
  • Quantify your impact in previous positions
  • Customize your resume to each social media manager job listing

Highlight your social media manager expertise

The first phase of applying for a social media manager position is the ATS filtering of your resume. Your resume must contain enough keywords and information relevant to the job posting to pass through the filter before it lands in the hands of the company's hiring professionals. Your social media manager resume must reflect your technical abilities or hard skills that make you perfect for the position and the soft skills, or "people" skills needed. 

Top hard and soft skills employers are looking for when hiring a social media manager 

  1. Facebook, Google, or LinkedIn ads (hard) – working these sometimes-complex systems on major platforms will be expected regularly
  2. Google Analytics (hard) – applicants should understand how to use this tool to support and enhance business social media strategy
  3. Email marketing (hard) – creating and managing successful email campaigns are an integral part of this job
  4. Photoshop (hard) – applicants should be well-versed in using enhancing tools to create excellent graphics
  5. Buffer (hard) – experience with this all-in-one toolkit shows potential employers you can strategically plan, execute, manage, and evaluate social media accounts effectively and efficiently
  6. Zapier (hard) – knowing how to utilize effective automation tools will be an expectation of this job
  7. Community management (soft) – developing content as well as effective listening to the community feedback on multiple channels will be a critical job function
  8. Excellent writing (soft) – producing effective SEO strategies, engaging content, and platform-specific publishing are all necessary skills for social media management
  9. Communication (soft) – applicants should be comfortable working with team members in different departments
  10. Analysis (soft) – applicants need to know how to interpret data, use analytic tools, and monitor the correct metrics

Here are some great hard and soft skill suggestions you might include:

Skills for social media manager resume

Guarantee your social media manager resume format is error-free

Formatting matters when you construct your resume since the ATS and recruiters routinely review hundreds of resumes for different positions. Creating a social media manager resume that is ATS-friendly and easy for a recruiter to read is key. Instead of developing your resume format from scratch, use a proven resume template to quickly craft one that shows off your skills, objectives, and qualifications. Here are a few things to remember when formatting your resume:

  • Put it all on one page. Simplify wording and remove extraneous spacing or graphics to focus on your skills and expertise rather than the resume itself. Shorter resumes are more effective unless you have decades of experience.
  • Present valuable information in an easy-to-read style. Use bullet points to emphasize key terms, skills, or data that can be viewed at a glance. Don't bury the lead inside of a paragraph or sentence.
  • Avoid icons or graphics. A resume should only contain words rather than pictures or graphics.
  • Directly name the title of the position you are seeking. By customizing your resume to the exact position you are applying for, you show potential employers that your resume will reflect a candidate perfect for this job.
  • Review your final resume draft multiple times for errors. Social media managers are expected to present flawless posts on all platforms, so producing an error-free resume demonstrates this ability to a future employer. Consider sending your resume through our free resume checker to catch errors or make additional suggestions.

Placing the desired job title beneath your name shows customization.

Contact header for social media manager resume

Social media manager resume objective

Sometimes resumes include an objective or a summary section. A resume summary is a two-to-three-sentence overview of a candidate's job experience and skillsets, perfect for those with many years of experience. On the other hand, an objective highlights why a candidate is ideal for a specific position.

Applicants can use an objective section to note how short-term career goals match the potential job position. An effective objective on your social media manager resume is especially helpful if you're switching into a new role or seeking an entry-level position. Most importantly, however, is creating a job-specific, customized objective rather than simply using a generic or uninformative objective for every job.

Generic objective: I'm skilled in working with multiple social media platforms and have created growth in all the brands I have worked with. I hope to find a company that allows me to continue using my social media management abilities.

Job-specific objective: I am pursuing a social media management position with ABC company to use my 5+ years of experience creating and optimizing social media accounts. Tenaciously grew my accounts by 110% to over 3million followers across all platforms. Ready and capable of bringing this enthusiasm and skill to a dynamic company like ABC.

Create an objective that focuses directly on the potential job and showcases quantifiable data you bring to the table. To create the best objective to start your resume, review some quality objective examples to make sure yours is job-specific and not generic.

This career objective nails it with metrics, action verbs, and customization to the target employer.

Career objective for social media manager resume

Use metrics to quantify your results as a social media manager

Key performance indicators, or KPIs, hold the data most relevant to your past successes as a social media manager. Your resume can quantify your experience and set you apart from other candidates by providing concrete, specific results achieved in your field. Leverage outstanding metrics to prove your abilities in areas that matter to your future employer.

Social media managers monitor social media reach, including impressions, follower count, audience growth, potential and actualized reach, and engagements. A social media manager resume that reflects an increase in impressions and follower count will demonstrate you can expand the reach of your social media campaigns. Resumes that quantify audience engagement, for example, can also show off your community management skills.

Another way to utilize critical metrics is to show a correlation between a social media campaign and revenue increases directly resulting from the campaign. All metrics are valuable to include in your resume since they reflect concrete, undeniable experience and successes in past positions, showing you can bring honed skills to a new job.

Excellent resume bullet point examples

  1. Worked with a social media manager to create 4 funnels resulting in an 8% increase in form submissions
  2. Boosted engagement by 85% over 2 campaigns with XYZ company
  3. Connected over 50 influencers across AAA's social media platforms
  4. Reached 5 key audiences through community organization engagement strategies
  5. Increased followers by 100K between AAA's Twitter and Instagram accounts in 9 months

Fashion your resume for each social media manager job

Each social media manager resume you send out should be fully customized to reflect the job application. While this sounds time-consuming and difficult, the reality is that resumes that are generic or non-customized may not result in moving on to an interview. Since every social media manager job description will vary, here are the resume areas you should customize for every job to which you apply:

  1. Objective/summary – the resume objective should be focused on the specific position and reflect how your skills make you an excellent candidate, while a summary for your resume should showcase your experience directly related to the job description
  2. Skills – choose the hard or soft skills of yours to highlight based on the ones listed in the job description
  3. Job description bullet pointsyour resume should reflect or show your experiences and skills that are directly related to the skills or job functions listed in the job description

Social media manager resume

For this position, your social media manager resume should quantify your contributions to social media platform growth in previous jobs to provide recruiters with a concrete reason why you should be considered for an interview. In addition, an objective section can be used to clarify your desire to be placed in a managerial role.

Social media marketing manager resume

Adapt your social media marketing manager resume for this position by focusing on work experience earned in descending order, emphasizing the most recent, relevant job. Additionally, make sure your resume demonstrates an ability to work with other departments since this position will require working with various teams.

Social media strategist resume

The two most important facets of your social media strategist resume relate to skills and data-driven decision-making. Spelling out your technical skills and providing bullet points demonstrating your ability to take data and make meaningful connections are the best ways to show you are a qualified candidate for a strategist position.

Senior social media manager resume

For this senior-level position, your job title (under your name) should reflect this senior status to increase the chances of being considered for a position at this career level. In addition, your senior social media manager resume should also demonstrate clear examples of increased levels of responsibility within your previous roles in your bullet points or career experience sections.

Entry-level social media manager resume

To customize your entry-level social media manager resume, include any experience that shows you have taken on projects by yourself or any leadership positions you may have held. Other ways to tailor your resume for this type of position would be to:

  • Start with your strengths to highlight your management capability
  • List proficiencies in hard skills like Google Analytics, Google Ads, or Facebook Blueprint
  • Include relevant college coursework

Brand marketing manager resume

Your brand marketing manager resume should contain heavy bullet points that use metrics to demonstrate your successes with marketing campaigns. Additionally, your resume should include clear examples of your ability to handle teams, SEO, management, and different kinds of analysis.

Social media marketing analyst resume

For this position, include hyperlinks to your own professional social media accounts, like LinkedIn and any relevant personal ones. Your social media marketing analyst resume should be customized for an analyst position and provide plenty of appropriate metrics to ensure your capabilities are visible to recruiters.

Social media content creator resume

When crafting your social media content creator resume, ensure that it includes metrics demonstrating your ability to grow followers and reach platforms with campaigns you've created. Your resume should also include demonstrations of your proficiencies across multiple platforms.

Top takeaways for your social media manager resume

Congratulations on taking your resume seriously! Prepare to customize your social media manager resume for the position you hope to snag. With our help creating a well-crafted resume, you could land your next dream job.

Start with our free resume builder with AI-powered tips and suggestions to help you design the perfect resume. If you already have a resume, use our resume checker to perfect it before sending it off.

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