Creating a compelling Instagram post that’s on brand? No problem. Whipping out a clever tweet? You could do that in your sleep. Social media is your skillset, and your abilities have helped companies increase their reach and grow their brand.
However, those skills don’t always translate to writing successful resumes or a social media manager cover letter.
We have you covered no matter what social media manager role you’re seeking. Helping people get jobs is our business, and our resumes have helped social media managers get jobs at great companies like Lyft and Grubhub. We’ve put our knowledge into these 16 social media manager resume samples to help you create your own resume and get the job you’ve always wanted!
Why this resume works
- You can still build a powerful resume even without traditional work experience in the field.
- Have you owned a business? Check! Then talk about any social media strategies you used to run that business.
- Personal or academic projects? Check! Discuss your reach with your favorite social platforms and techniques.
- Should you always include relevant coursework in your social media manager resume? Not necessarily. However, if you recently graduated and your college coursework aligns with the role you’re applying to, including a sampling of the courses you took can only underscore that you’re prepared to take on this new role.
- Classes like ‘Consumer Behavior’ and ‘Principles of Selling’ are beneficial when it comes to your social media manager no experience resume.
Why this resume works
- Choosing the right resume template can help you when creating your entry-level social media manager resume.
- A fitting resume template will allow plenty of room for your content, but it is also easy to read. Try to find a layout that works for your content while also being aesthetically pleasing.
- Without work experience to rely on, you have to lead with your other strengths. Usually, that means your education, but there are other options.
- If you took any relevant college classes, list those. If you have Google Ads, Facebook Blueprint, or Google Analytics expertise, list those, too.
- You can also add projects, volunteer experience, and even hobbies to your resume. Just be sure to highlight transferrable skills, especially communication, leadership, or any awards you’ve won.
Why this resume works
- When applying for senior social media manager positions, you’ll need to show how you’ve handled an increase in responsibility.
- Any leadership experience you have is beneficial. Have you mentored others in the company? Have you taken on multiple social media accounts with increasingly bigger followings? Add anything you can think of that shows a progression in your career!
- Don’t feel stressed out about trying to condense your experience. You can tell more of your story when you write a cover letter.
- The title on your senior social media manager resume should match the job title to which you’re applying. If you’re currently a social media manager and applying for a senior role, make sure your resume title is “Senior Social Media Manager.”
Why this resume works
- Always had a knack for helping brands improve their online presence through social media? Now’s the best time to let your career reflect that!
- Show how you’ve increased traffic and followers on different platforms like Instagram, YouTube, and Facebook for years. Solidify your social media marketing resume with the different roles you’ve undertaken and the kind of impact you brought in each job.
Why this resume works
- Having a strong educational background is never going to hurt your chances of getting hired, so ensure there’s a related degree in your social media coordinator resume.
- Next up is your skills. You don’t necessarily need software like Hootsuite to impress your employer. Simply adding tools such as Google Analytics or even Adobe Premiere Pro will do the job as long as you can mention how you’ve used each to improve a company’s social presence.
Why this resume works
- Use the skills section to include any relevant software that will help you excel at your job.
- A social media manager who understands design and photo editing is a positive addition to any company. If you’re proficient in design tools or software like Canva and PicMonkey, you can better convey your needs to your team of graphic designers.
Why this resume works
- Your work experience section will make or break your social media marketing manager resume. Of course, you want relevant, accurate content, but did you know that formatting is also vital?
- The best resume format is reverse-chronological for two reasons:
- It puts your most recent (and likely most relevant) experience at the top.
- It’s easiest for Applicant Tracking Systems to read. Applicant Tracking Systems (also called ATS) are machines that scan your resume for keywords to weed out unqualified candidates.
- As a marketing manager, you know that one of your most significant responsibilities is collaborating with other departments.
- More than just saying you work well with others, show how you helped or what resulted from your collaboration.
- Did you work with sales to implement new software and increase communication speed? Or maybe you handled a big budget and saved some serious cash. Whatever you did, include it!
Why this resume works
- Your resume’s skills section is one of the most important on your social media strategist resume.
- It’s important for both the recruiter and the ATS (Applicant Tracking System) to review the abilities you possess to ensure you’re right for the job.
- Luckily, there are a lot of technical skills you need to be an effective social media strategist. From scheduling platforms to marketing strengths (like SEO or data analytics), you should have no shortage of technical skills to flash.
- As a social media strategist, you should demonstrate your ability to make data-driven decisions. Remember, the ultimate goal of a social media manager is to have a meaningful impact on the business.
- For example, did you recommend new platforms that resulted in a considerable follower increase? Did you create more posts per week to increase reach? Whatever you did, show the results of your actions to prove to the hiring manager that you’re their ideal candidate!
Why this resume works
- When applying for a management position, it’s a good idea for your work experience bullet points to highlight the ability to juggle multiple responsibilities (and improve the company at large).
- Underscore your past successes with team management, SEO principles, and financial analysis by using metrics. Whether it’s percentages, dollar amounts, or just numbers, incorporate metrics into 60 percent of your work experience bullet points.
- Remember that companies are looking for someone who shares their vision and has the talents they’re looking for, so tailor your resume to the social media manager job description.
- By including similar keywords and responsibilities, your brand marketing manager resume will show employers you’re the best fit for the role!
Why this resume works
- Your resume is your first impression to a future employer, so take time to ensure sure your social media marketing analyst resume is completely error-free.
- Before you hit submit, check your resume and send it to others for review. You don’t want to submit it for 30 applications only to realize you misspelled your name!
- When employers review resumes for social media marketing analysts, they’ll undoubtedly view your social media accounts and portfolios.
- Include hyperlinks to your professional social media accounts (such as LinkedIn). We’d recommend including your LinkedIn profile and, at maximum, two other links. Too many are overwhelming, so avoid going overboard.
Why this resume works
- Writing your content creator resume can be tough if you lack experience with resume writing. But while you may be tempted to submit your resume after your first draft, that won’t help you get a job.
- Reading other resume examples can help you pick up on good resume tips, like using action verbs, putting your experience in reverse-chronological order, and adding additional sections to match your qualifications.
- Quantitative metrics are important to include on any resume, but they’re especially important for content creators since companies want to know if your content has made a positive impact.
- Discuss KPIs across media platforms, such as the number of shares, followers, revenue generated from successful campaigns, and increased campaign performance.
Why this resume works
- Your social media lead, luxury resume shows best when you emphasize your career progression and relevant accomplishments.
- Putting your experience in a reverse-chronological resume format will help employers see how you’ve gained leadership skills and taken on more responsibilities over time.
- Certifications hold weight, so if you’ve earned some, list ’em’!
- If you’ve got at least 10 years of experience, consider adding a career summary to your resume.
- A career summary is a short, two-to-four-sentence synopsis of your work experience, relevant skills, and any specializations. It’s best to tailor your resume to each social media manager job description by adding the company’s name, your desired position, and any keywords highlighting your specializations.
Why this resume works
- It’s okay if you don’t have years of professional experience. Your social media managing agent resume can include other things in place of jobs, like projects, volunteer experience, and even resume-related hobbies/interests.
- Just make sure everything you include is somehow relevant to the job to which you’re applying. You can make seemingly unrelated jobs and projects connect by showcasing skills that carry over (such as communication, problem-solving, and writing).
- Including a career objective is a great way to bridge the gap between limited work experience and the job.
- A resume objective is an optional resume section, but you can consider wielding the power of this quick two-to-four-sentence pitch for why the company should hire you. Just be sure to customize it by mentioning the company name and job title you’re seeking.
Why this resume works
- Numbers do an exceptional job of showing why you’re the right person for the job, so your community manager resume should incorporate numbers when you can.
- Aim to include numbers in at least 70 percent of your bullet points. List percentages and metrics regarding engagement rates, follower counts, conversion rates, and budgets to demonstrate your capability as a social media guru.
- In addition to having relevant content, your resume should be well-organized and visually appealing.
- Using a resume builder ensures you create a beautiful piece from the ground up, but always double-check your resume to make sure you’ve included individual sections for your contact information, work experience, education, and relevant skills.
Why this resume works
- It can be tough to convince hiring managers to give you a shot when you have relatively limited work experience, so adding a resume objective can help them get to know you.
- Use the job description to tailor your objective. Mention the specific job title and company, along with skills that are especially relevant.
- Successful resume objectives are highly specialized for each job application.
- Following your work experience section with related projects can help employers better evaluate your social media manager and photographer resume while filling in any white space gaps for you.
- Projects should be formatted and written just like work experience, so make sure you’re still avoiding personal pronouns and incorporating action words at the start of each bullet point.
Why this resume works
- Your social media influencer resume should ideally be as engaging as the content you create! Don’t overlook the ability to showcase your skills.
- To do that, focus on using impactful writing, accurate resume formatting, and eye-catching colors and fonts.
- You’re a marketer, so you already know that people don’t like chunks of text. Frankly, huge chunks of text make most of us yawn, and they don’t do anything to woo hiring managers.
- Instead, incorporate bullet points throughout your work experience sections. Ideally, you should include three to six bullet points per work experience, each with a maximum of 200 characters.
Why this resume works
- As a social media expert, you know how important first impressions are.
- Unfortunately, many social media and online reputation manager resumes are dense, boring, and fail to present a compelling case for job qualifications.
- Avoid this by using tasteful pops of color, clear resume sections, and writing that demonstrates ownership and confidence.
- Writing that hollers “confidence” includes using action words like “handled, built, improved, designed, and analyzed,” to name just a few.
- One of the best ways to impress employers is to quantify your resume with metrics.
- Focus on including numbers on your KPIs, sales, and web traffic. Or, you can check out some helpful resume examples for more inspiration.
Related resume guides
Writing Your Social Media Manager Resume
Whether you freelance independently, work alongside a marketing team, or even function as part of a firm, working as a social media manager means plenty of opportunities for growth as a creative marketing professional. Companies seek qualified social media managers to assist with PR, marketing, and/or advertising departments as their social media managers.
While some related positions may include strategic planning, brand marketing, or even marketing data analytics, all fall under the general social media manager career umbrella. Whether you’re applying for an entry-level or senior social media manager position, utilizing these four tips when creating your social media manager resume will increase the likelihood of moving forward in the application process:
- Include the specific resume skills you possess that are noted on the job description (appease the Applicant Tracking System)
- Format your resume to draw attention to your most relevant experience
- Quantify your impact in previous positions
- Customize your resume for each social media manager job listing
Highlight your social media manager expertise
The first phase of applying for a social media manager position is having the ATS filter your resume. Your resume should contain enough keywords to pass through the filter before it lands in the hands of the company’s hiring professionals.
Your social media manager resume should also reflect your technical abilities (called hard skills) that make you perfect for the position and the soft skills, or “people” skills, needed to collaborate well with others.
Top hard and soft skills employers are looking for when hiring a social media manager
- Facebook, Google, or LinkedIn Ads (hard) – working these sometimes-complex systems on major platforms will be regularly expected
- Google Analytics (hard) – applicants should understand how to use this tool to support and enhance business social media strategy
- Email Marketing (hard) – creating and managing successful email campaigns are an integral part of marketing
- Photoshop (hard) – applicants should be well-versed in tools like this to create excellent graphics
- Community Management (soft) – developing content as well as effectively listening to the community feedback on multiple channels will be a critical job function
- Written Communication (soft) – producing effective written content that’s engaging and platform-specific is a necessity
- Collaboration (soft) – applicants should be comfortable working with team members in different departments
- Data Analysis (soft) – applicants need to know how to interpret data, use analytic tools, and monitor the correct metrics
Here are some great hard and soft skill suggestions you might include:
Guarantee your social media manager resume format is error-free
Formatting matters when you construct your resume since the ATS and recruiters routinely review hundreds of resumes for different positions. Creating a social media manager resume that is ATS-friendly and easy for a recruiter to read is key. Here are a few things to remember when formatting your resume:
- Put it all on one page. Simplify wording and remove extraneous spacing or graphics to focus on your skills and expertise rather than the resume itself. Shorter resumes are more effective unless you have decades of experience.
- Present valuable information in an easy-to-read style. Use bullet points to emphasize key terms, skills, or data that can be viewed at a glance.
- Avoid icons or graphics. Images tend to confuse the ATS, not to mention they take up valuable room.
- Directly name the title of the position you’re seeking. By customizing your resume to the exact position you’re applying for, you show potential employers that you’ve done your research and are perfect for the job.
- Review your final resume draft multiple times for errors. Social media managers are expected to present flawless posts on all platforms, so producing an error-free resume demonstrates this ability to a future employer. Always check your resume before you hit submit to make sure it’s perfectly polished.
Placing the desired job title beneath your name shows customization.
Social media manager resume objective
Sometimes resumes include an objective or a summary section. A resume summary is a two-to-three-sentence overview of a candidate’s job experience and skillsets, perfect for those with many years of experience. On the other hand, a resume objective highlights why a candidate is ideal for a specific position.
Applicants can use an objective section to note how short-term career goals match the potential job position. An effective objective on your social media manager resume is beneficial if you’re switching into a new role or seeking an entry-level position. Most important, however, is creating a job-specific, customized objective rather than simply using a generic or uninformative objective for every job.
Generic objective: I’m skilled in working with multiple social media platforms and have created growth in all the brands I have worked with. I hope to find a company that allows me to continue using my social media management abilities.
Job-specific objective: I am pursuing a social media management position with ABC company to use my 5+ years of experience creating and optimizing social media accounts. Tenaciously grew my accounts by 110% to over 3 million followers across all platforms. Ready and capable of bringing this enthusiasm and skill to a dynamic company like ABC.
Create an objective that focuses directly on the potential job and showcases the quantifiable data you bring to the table. We’d suggest looking at good resume objective examples to get an idea of what works and what doesn’t.
This career objective nails it with metrics, action verbs, and customization to the target employer.
Use metrics to quantify your results as a social media manager
Key performance indicators, or KPIs, hold the data most relevant to your past successes as a social media manager. Your resume can quantify your experience and set you apart from other candidates by providing concrete, specific results achieved in your field. Metrics reflect concrete, undeniable expertise and success in past positions, showing you can bring honed skills to a new job.
Leverage outstanding metrics to prove your abilities in areas that matter to your future employer. For example, a social media manager resume that reflects an increase in impressions and follower count will demonstrate you can expand the reach of your social media campaigns. For example, resumes that quantify audience engagement can show your community management skills.
Another way to utilize metrics is to show how a company’s revenue increased from a particular social media campaign. In whatever way you helped the company, do your best to include numbers!
Excellent resume bullet point examples
- Worked with a social media manager to create 4 funnels, resulting in an 8% increase in form submissions
- Boosted engagement by 85% over 2 email campaigns
- Connected over 50 influencers across 4 social media platforms
- Reached 5 key audiences through community organization engagement strategies
- Increased followers by 100K between Twitter and Instagram accounts in 9 months
Fashion your resume for each social media manager job
Each time you build a social media manager resume, you must fully customize it to reflect the job application. While this sounds time-consuming and difficult, the reality is that resumes that are generic or non-customized may not result in moving on to an interview. Since every social media manager job description will vary, here are the resume areas you should customize for every job to which you apply:
- Objective/summary – your resume objective should be focused on the specific position and reflect how your skills make you an excellent candidate, while a resume summary should showcase your many years of experience directly related to the job description.
- Skills – choose your hard or soft skills to highlight based on those listed in the job description.
- Job description bullet points – your resume should reflect or show your experiences and skills that are directly related to the skills or job functions listed in the job description.
Social media manager resume
Your social media manager resume should quantify your contributions to platform growth in previous jobs. This will provide recruiters with a concrete reason why you should be considered for an interview. In addition, you can use an objective to clarify your desire for a managerial role.
Social media marketing manager resume
Adapt your social media marketing manager resume for this position by focusing on your most recent marketing work experience. Put your experience in reverse-chronological order to put your most recent (and relevant) position first. Additionally, ensure your resume demonstrates an ability to work with other departments since this position will require working with various teams.
Social media strategist resume
Technical skills and data-driven decision-making are two of the most important facets of your social media strategist resume. Spelling out your technical skills and providing bullet points demonstrating your ability to analyze data to make meaningful connections are the best ways to show you’re a qualified candidate.
Senior social media manager resume
For this senior-level position, your job title (listed under your name on your resume) should reflect this senior status to increase the chances of being considered for a position at this career level. In addition, your senior social media manager resume should also mention clear examples of increased responsibility in your previous roles.
Entry-level social media manager resume
To customize your entry-level social media manager resume, include any experience that shows you have taken on projects by yourself or any leadership positions you may have held. Other ways to tailor your resume for this type of position would be to:
- Start with your strengths to highlight your management capability
- List proficiencies in hard skills like Google Analytics, Google Ads, or Facebook Blueprint
- Include relevant college coursework
Brand marketing manager resume
Your brand marketing manager resume should contain heavy bullet points that use metrics to demonstrate your successes with marketing campaigns. Additionally, your resume should include clear examples of your ability to handle teams, SEO, management, and different kinds of analysis.
Social media marketing analyst resume
For this position, include hyperlinks to your own professional social media accounts, like LinkedIn and any relevant personal ones. Your social media marketing analyst resume should be customized for an analyst position and provide plenty of appropriate metrics to ensure your capabilities are visible to recruiters.
Social media content creator resume
When crafting your social media content creator resume, ensure that it includes metrics demonstrating your ability to grow followers and reach platforms with campaigns you’ve created. Your resume should also include demonstrations of your proficiencies across multiple platforms.
Top takeaways for your social media manager resume
Congratulations on taking your resume seriously by doing your research. This initial step is huge in preparing your resume to get the position you crave. We know you can create and customize an amazing resume and land your next dream job.
Start with our free resume builder (complete with AI-powered tips) to help you design the perfect resume. If you already have a resume, use our resume checker to perfect it before sending it off. You’ve got this!
Social Media Manager Resume
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Why this resume works